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The large marketplace comparison guide

Comparison Guide Written compiled and edited by Nicole Kow and Stephanie Kutschera Designed by Barbra Silva CThe booking solution for tour and activity providers worldwide Trekksoft is trusted by thousands of tour and activity companies in countries across the globe Learn about the software in a demo call CAuthor ? s Note No matter how established a tour activity operator is we continually hear the question ? Are we connected with the right OTAs ? This guide is designed to give you all the information you could need when comparing which Online Travel Agent OTA is right for your business and can provide you with both high quantity and top quality bookings In this guide we thoroughly analyse Viator Exepdia Local Expert and Get Your Guide We also decided to include Airbnb Experiences within this comparison who compared to the big three are still relatively low in market share However this year Airbnb are making their mark in the tour activities sector with notable partnerships and a clear aim to give travelers a truly ??local ? experience Enjoy Nicole Kow Stephanie Kutschera Content Marketing Team TrekkSoft CContent What is an Online Travel Agent OTA Chapter - Marketplaces Viator TripAdvisor Experiences GetYourGuide Expedia Local Expert Airbnb Experiences Chapter - Market Share Chapter - Website Tra ?c Chapter - Commission Rates Chapter - Policies Chapter - Getting Connected API Connections Sign Up Chapter - Distribution Strategy Final Words CWhat is an Online Travel Agent OTA Online travel agents OTAs act as online marketplaces where tour and activity suppliers from all over the world can list their services OTAs then spend a lot of time and money aggregating services from all over the world and marketing their inventory to a global customer base The main players in the industry at present are Viator now renamed to TripAdvisor Experiences Expedia Local Expert and Get Your Guide These large marketplaces have long established their presence in the travel industry and are doing a fantastic job at growing their virtual presence and even successfully bridging the transition from online to o ine real-world customer experiences C Marketplaces CViator founded in is now a TripAdvisor company based in San Francisco The online marketplace is available in local languages and has more than partners worldwide to include travel providers like Hilton and Wyndham airlines like Swiss and Etihad loyalty programmes like American Express and Mastercard technology partners like Tavisca and Open Jaw and travel sites like Lonely Planet and Priceline In April Dermot Halpin president of TripAdvisor Attractions and Vacation Rentals sent a memo to all employees announcing that both TripAdvisor Attractions and Viator will be branded internally and on supplier communication to TripAdvisor Experiences When we communicate with both Experiences and Rentals employees we ? ll refer to this business unit as TripAdvisor Experiences and Rentals For customers booking tours and activities for now it will remain as is however this will most likely become one name in the future CViator TripAdvisor Experiences Viator's main selling point