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DECEMBER 2020 HAWAII BEVERAGE GUIDE VOLUME 72, NO. 06 BEVERAGE GUIDE DECEMBER 2

DECEMBER 2020 HAWAII BEVERAGE GUIDE VOLUME 72, NO. 06 BEVERAGE GUIDE DECEMBER 2020 PUBLISHED MONTHLY HAWAIIBEVGUIDE.COM PHONE (808) 591-0049 HEART OF THE PHILIPPINES STRAIGHT FROM THE BREWING FRIENDSHIPS SINCE 1890 HAWAIIBEVGUIDE.COM DECEMBER 2020 HAWAII BEVERAGE GUIDE 1 POSTMASTER: Please send address changes to HAWAII BEVERAGE GUIDE, P.O. Box 853, Honolulu, HI 96808 Hawaii Beverage Guide is an independent monthly trade publication devoted to the beer, wine and liquor industry in the entire state of Hawaii. The views expressed in this publication other than our own editorial comment do not necessarily express the opinion of the publisher. Because of the confidential nature of the matter contained herein, Hawaii Beverage Guide is restricted to members of the industry. Subscriptions are accepted on this basis only. Nothing may be reprinted or reproduced in whole or in part without written permission from the publisher. Published monthly by Service Publications, Inc., dba Hawaii Beverage Guide. Prices are $60.00 + tax per year; $10.00 + tax per single issue, airmail extra. Periodicals postage paid at Honolulu, Hawaii. Contents copyrighted 2020 by Service Publications, Inc. Published monthly by: Service Publications, Inc. (USPS 018-010) P.O. Box 853 Honolulu, HI 96808 PHONE: (808) 591-0049 FAX: 1 (808) 356-1931 TOOL OF THE TRADE FOR HAWAII’S BEVERAGE INDUSTRY SERVING ALL ISLANDS IN THE 50TH STATE SINCE 1949! www.hawaiibevguide.com National Coverage, Local Advantage The Beverage Network Publications are serviced by Beverage Media Group, Inc. 152 Madison Avenue, Suite 600 New York, NY 10016 tel: 212.571.3232 • fax: 212.571.4443 www.bevnetwork.com Volume 72 I Issue No. 05 FEATURES DECEMBER 2020 SUBSCRIBE ONLINE! at our web site: hawaiibevguide.com CAN WE HELP YOU? To subscribe, or receive help with an existing subscription or change your address, please call us: Phone: (808) 591-0049 Fax Number: (808) 356-1931 e-mail: Aloha@hawaiibevguide.com YOUR SUBSCRIPTIONS: PRODUCT LISTINGS A-12 Product Listings Section A-62 Brand Index A-91 Industry Directory Publisher: Editor: Business Consultant: Copy Editor Consultant: Christopher Teves Brent Nakano Crystal Arnold Frances Won Campbell Mansfield SAN MIGUEL Page 2 San Miguel Brewery was founded in the Phillipines in 1890. SInce then it has grown into one of the largest breweries in the world. A GUIDE TO BEER Page 4 Beer is a sum of its parts: Malts, Hops, are a multitude of different options which inevitably produce different styles. HOLIDAY BUYING TRENDS TO WATCH From gifting to bubbles to ecommerce, trade pros prepare for an anything-but- normal season. ATHE MEXICAN CORN WHISKEY MOVEMENT FaHow a group of distillers is reclaiming Mexico’s ancestral grain. ON THE COVER THE HISTORY In 1889, while the Philippines was still a Spanish Colony, Manila businessman Enrique María Barretto de Ycaza y Esteban was awarded a twenty year royal grant to establish a brewery in the Philippines. On September 29, 1890, La Fábrica de Cerveza San Miguel was declared open for business. Since then San Miguel has grown. The brewery started exporting beer In 1914 and expanded even further with an international brewing business in Hong Kong in 1948. In the 1990s, it embarked on an aggressive internationalization strategy with the creation of San Miguel Brewing International Ltd. As part of the expansion project, breweries in Hong Kong, China, Indonesia, Vietnam and Thailand were opened. This has allowed export to over fifty countries worldwide including Taiwan, Malaysia, Korea, Singapore, Japan, US, UAE and Sudan. This 130 years of growth has developed the Brewery into the 10th largest in Asia by volume, the 16th largest brewer in the world with over 90% market share in the Philippines and in Hong Kong. San Miguel Pale Pilsen has be come Southeast Asia’s oldest beer brand. Paralleling the growth of San Miguel Brewery is the development of San Miguel Corporation (SMC) which has become Southeast Asia’s largest public ly listed food, beverage, and packaging company with over 18,000 employees in over 100 major facilities throughout the Asia-Pacific. • San Miguel is currently selling in 40 countries including all 50 U.S states. • San Miguel is the #1 selling beer in the Philippines with +90% market share! Philippines: • Polo Brewery (Metro Manila) • Santa Rosa Brewery (Laguna) • San Fernando Brewery (Pampanga) • Mandaue Brewery (Cebu) • Bacolod Brewery (Negros Occidental) • Davao Brewery (Davao del Sur) International Breweries • Guangdong, China • Guangzhou, China • Baoding, China • Nha Trang, Vietnam • Jakarta, Indonesia • Bangkok, Thailand Food Pairing Chicken Tacos, Chicken Kebabs, Brie Filipino Food Pairing The Pale Pilsn will stand up to lighter Filipino foods. That is, food that isn’t too vinegar or patis/bagoong heavy. • Arroz caldo (Chicken rice soup) • Kare-kare (Beef w/ peanut sauce) • Lumpia • Munggo Beans • Pancit: bihon, miki, palabok • Pinakbet • Pork Guisantes • Pork Tocino (Marinated sweet pork) • Sinigang (pork soup with vegetables) By Brent Nakano Brewery Locations sanmiguelbrewery.com Instagram: @SanMiguelUSA Facebook: @SanMiguelBeerUSA Supplier: G. K. Skaggs Hawaii Distributor: Southern Glazer's Wine and Spirits Beer Style: ABV: Color: Pale Pilsen 5% Straw Recent Awards 2016 Monde Selection Awards - Gold Medal Taste Profile San Miguel Pale Pilsen is a malt driven, lightly hopped, refreshing Pilsner. It has notes of white bread with a touch of bitterness provided by the hops. The finish is clean, which lends itself to both drinking it alone or with a multitude of foods. HAWAIIBEVGUIDE.COM DECEMBER 2020 HAWAII BEVERAGE GUIDE 3 Food Pairing Grilled chicken sandwich, Fish & Chips, Mild Cheddar Filipino Food Pairing San Mig Light goes well with light flavored savory snacks. Examples include: • Chicharon • Lumpia containing vegetables Food Pairing Food Pairing: BBQ, Pizza and Steak Filipino Food Pairings Red Horse pairs well with big Filipino flavors. This includes: • Ampalaya Con Carne (Beef and Bitter melon) • Daing na Bangus (Salted fried milkfish) • Dinuguan (Pork blood stew) • Igado (pork) • Lechon Kawali • Longganisa (Filipino Sausage) • Pork Guisantes • Sisig (pork or beef) Filipino Food Pairings Given the beer’s chocolate and coffee like character, this beer is better after dinner and can compliment desserts in the same way as a coffee would. Filipino dessert items include: • Puto (Filipino rice cake) • Kutchinta (Rice Pudding) • Tupig (Glutinous rice w/ coconut) • Cascaron (Deep fried mochi balls) • Pandesal (sweet bread) Beer Style: ABV: Color: Light Lager 5% Pale Straw Beer Style: ABV: Color: Lager 8% Pale Amber Beer Style: ABV: Color: Dark Lager 5% Deep Brown Beer Style: ABV: Color: Flavored Beer 3% Straw Recent Awards 2015 World Beer Championships -- Silver 88 Points “Highly Recommended” Recent Awards 2016 Beverage Tastings Institute Competition -- Silver Medal Recent Awards 2016 Beverage Tastings Institute Competition -- Silver Medal Taste Profile San Mig Light is highly carbonated and very light in both color and flavor. In our perspective, it’s lighter in flavor than the typical American domestic light beer. Taste Profile This medium bodied lager has a sweet malt character with dried fruit notes that are balanced by bitter hops. Taste Profile This full bodied beer has medium carbonation and is driven by a roasted malt character that gives sweet notes of walnuts, chocolate and coffee. Taste Profile San Miguel Apple is light bodied, easy drinking and sweet. Though not a cider it is very reminiscent of one. Filipino Food Pairings Given the beer’s sweet apple flavor it pairs with desserts that are overly sweet and would go well with apple. • Banana Lumpia • Pandesal • (Filipino sweet bread) • Puto • (Filipino rice cake) Facebook/Instagram @redhorsebeerUSA Facebook/Instagram @Sanmiglightusa A Guide to Beer Milling Malts are turned into a very coarse flour in a process called milling. Mashing Time: 30-120 minutes In a “mash tun,” the malt is mixed with hot water and brought to a temperature of 144-158 °F to produce “wort.” During this phase, enzymes from base malts become ac tive and convert starches in the malt into sugars (maltos) and dextrins. Lautering Once the mash is complete, the solids are separated from the wort in a process called lautering. Boiling Time: 60 - 90 minutes The wort is transferred to a “brew kettle” or “boil kettle” where it is then brought to a boil. At this phase, hops and, depending on the brewer, other flavors like molas ses or fruit are added to the wort. The longer the hops are boiled, the more bitterness is extracted from the hops. For more information on hop us age, refer to the “Hops in the Brewing Process” section. Whirlpooling is a commonly used by commercial brewer ies to separate solids from the wort. Fermentation Time: Four to six days The wort is cooled and moved into a fermenter where yeast is added to convert the wort into alcohol and carbon dioxide. Once the fermentation is deemed complete, the beer is “conditioned” by cooling it to approximately 30° F in order to flocculate the yeast (the process of having the yeast settle to the bottom of the fermentation tank) and clarify the beer. The settled yeast is then col lected and used in the next ferment. Carbonation Once the beer is conditioned, it may be filtered for residual uploads/s3/ 2020-12-hbg-digital-edition.pdf