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Branding 2015 Style Guide 3 R ight when you get used to the old branding, it ch

Branding 2015 Style Guide 3 R ight when you get used to the old branding, it changes. Such is life. This book defines the styles for the Tostitos* brand. It is in not intended to replace the original branding... oh wait, yes it is. It is definitely intended to replace the current branding of Tostitos* chip bags and salsa containers. Keep reading so see how the Tostitos branding has been reborn. Contents 4 The big idea 6 New branding images 8 Product titles and colors 9 Logo color 10 Logo placement 11 Label dimensions 12 Comparison 14 Billboard advertisement 2 4 5 the big idea. D on’t get me wrong, the Tostitos design is working well but it gets lost on the shelf when there are Lays, Sun Chips, and other brightly colored bags competing for attention. The new idea for the design is to take the current Tostitos bag, strip it of all its color and only leave the logo. Then below the logo will be a really eye catching image of a girl in a skirt. The catch, her skirt is a tortilla chip. The girl will be hand drawn so that it looks like someone took the bag and drew on it with a sharpie. It will lure customers with it’s clean and simple design. And this, my friends, is products target audience brief history increasing sales Tortilla Chips: original, hint of lime, hint of cheddar, multigrain, hot and spicy. Salsa: hot and mild. The new branding will cater to men and women ages 15 through 30. However, there is to be more emphasis on catering to women, because they are the primary shoppers in the family. Tostitos is a brand of tortilla chips made by Frito-lay and founded in 1978. The chips are unique because they were created based on a technique people in Mexico use when frying tortillas. For this reason, Tostitos have an authentic Mexican taste. This new branding style guide for Tostitos will increase sales because the bags will stand out from others on the shelves, the branding will be unique, new, clean, and make for eye catching advertisements. 6 7 Tostitos 2015 branding 8 9 titles body copy colors Chip bag Font: Futura Condensed Medium Size: 30-70 pt Salsa Font: Futura Condensed Medium Size: 15-30 pt Chip bag Font: Futura Medium Size: 30 pt Salsa Font: Futura Medium Size: 14 pt Pantone 348 Pantone 199 Pantone 7580 Pantone 124 Pantone 1395 Pantone 7401 #009344 #ed1c24 #fflc21 #f89alc #a86237 #fffce6 0 148 68 237 28 36 241 95 49 249 155 28 168 99 56 255 253 231 86 16 100 3 0 99 97 0 0 78 90 0 0 46 100 0 15 60 80 25 0 0 11 0 Pantone Hex RGB CMYK Pantone 348 Pantone 199 Pantone 7580 Pantone 124 Pantone 1395 Pantone 7401 logotype and logo coloring T he logo should always be the dominate object displayed on any product. The colored logos should always be used except in faxes, emails, and newsletters. The logotype should only be used in situations where the the logo has already been used and the logotype can then be used on the back of a label, the bottom left of a business card, or any other place where space is limited. 10 11 Logo placement chip bag label salsa label A s seen below, the logo is the most dominate part of the design. These images are all representing the front of products. On the back, where there is nutrition information and ingredients, the logo may be used and in these situations, it should be no more than .5 inches wide. chip bag label Product label dimensions salsa label 11 in 2.08 in 7.4 in 10.65 in T he chip bag has two labels, one for the back of the bag, and one for the front. The background will be printed on the bag and the label will be added after. 12 13 New look Old look New and old product comparison 15 Billboard advertisement V arious versions of advertisements can be made, but they should all use one of the 5 girls and a humorous line which describes both the girl and the corresponding chip. F or more information, visit fritolay.com or call 1-800-238-9904. Thank you for taking the time to make the new Tostitos branding consistent across the globe. 14 16 Bethany Larsen uploads/s3/ tostitos-style-guide.pdf