Remerciez-le!

Remerciez @Admin pour avoir partagé cet document gratuitement, de la manière la plus simple, en partageant sur les réseaux sociaux.

Business Starter Guide 1 Message from the CEO I welcome you to the wonderful wo

Business Starter Guide 1 Message from the CEO I welcome you to the wonderful world of Amway. Amway was set-up by two friends, Jay Van Andel and Rich DeVos, who had a dream of launching their own business and who wanted to give others a chance to go into business for themselves. This dream became reality when Amway was established in 1959, in Ada, Michigan, USA. The company’s first offering was a concentrated, biodegradable and environmentally friendly cleaning product - Liquid Organic Cleaner (L.O.C.). Since then, Amway has become a global leader in the categories of nutrition, beauty and home. With over 450 unique, high quality products, Amway is one of the world’s largest direct selling companies. The company generated revenue worth more than INR 65,000 crore in the year 2014. The company operates in more than 100 countries and territories across Asia, Africa, Australia, Europe and the Americas. Today, millions of distributors across the world sell company’s products. There is a huge potential for direct selling in India. This has been validated by various studies including the FICCI- KPMG report which mentioned that the potential of direct selling in India is Rs. 64,500 crore by 2025. We are proud that Amway India has established itself as India’s largest no 1 direct selling company in the country. India always has been a key market for Amway. We are currently amongst the top 10 markets for Amway globally but our target is to have India feature in the top 3 markets. I am confident that we can do this over the next 5 years. Overall, Amway is targeting to treble Amway India’s annual turnover to Rs. 6000 crore in the next 10 years. Amway India sells more than 130 world class products in India. We have a strong portfolio of brands. Nutrilite has a legacy of more than 80 years. In fact, Nutrilite is the world’s number one selling brand of vitamins and dietary supplements.* Artistry is ranked among the top-five, largest-selling premium skincare brands* We are trying to further promote the spirit of entrepreneurship that exists in India. There is virtually no capital required to be an Amway Business Owner. We offer money back guarantee on our products for 100% satisfaction of use. There is no entry fee to join Amway’s business and distributors are free to exit any time. I once again congratulate you for joining this unique business opportunity offering world class products. And reiterate our commitment to help you succeed as you work hard to build your business. With Best Wishes Anshu Budhraja General Manager Amway India Enterprises Pvt. Ltd. Amway Founder’s Fundamentals The Amway story began with two friends who wanted a better life for their families and many families across the globe. Jay Van Andel and Rich DeVos built the business on the following principles, which they and their families believe constitute a sound foundation for a meaningful life: Freedom • Provides most conducive environment to live, work, achieve and grow • Operate as independent business people • Conduct a full-time or part-time business Family • Our primary social structure provides values, framework for growth and ability to thrive • Family-owned business, passed on to generations • An attempt to strengthen family ties Hope • Power to transform lives positively • Opportunity to establish and run a business irrespective of social status, profession or educational background Reward • Opportunity to develop your talents and abilities • Hard work is followed by high rewards • Tangible rewards include certain ranks: Platinum, Ruby, Emerald, Diamond, etc. • Intangible rewards include personal growth, pride in accomplishment and positive relationships with the other Amway people. Business Starter Guide 2 Business Starter Guide 3 Te Amway Story A Distinguished Lineage Companies across the world, run on the twin rails of profit and growth. But some companies are driven differently. At Amway, our philosophy is defined by commitment, trust, enduring relationships, and the ideal of perfection above profit. From a humble beginning in 1959, using an old gas station, Amway the brainchild of co-founders Rich DeVos and Jay Van Andel, is now one of the world’s largest and successful Direct Selling companies. Between then and now, Amway Corporation has grown into a US multi-billion dollar company managed by over 12,000 employees. It operates across 88 countries and territories, through a sales-force of over 3 million Distributors. The company manufactures 450 products, and markets more than 3000 internationally reputed brands. Over 500 R&D scientists and professionals ensure the exceptional quality of our products across 5 product lines: Home Care, Personal Care, Home Tech, Cosmetics, Nutrition & Wellness. Conscious of its global responsibilities as a mature and reputed corporate citizen, Amway binds its Distributors to operate their businesses in concert with the Rules of Conduct. The Code of Ethics and the Rules of Conduct defines best business practices mandatory for Distributors. Amway’s Code of Ethics and its Sales & Marketing Plan have set standards for the Direct Selling industry internationally. The company is also a long-standing, active member of the World Federation of Direct Selling Associations (WFDSA). Business Starter Guide 4 Business Starter Guide 5 Amway India Amway India was established in 1995. It commenced commercial operations in May 1998. In the brief period since launch, it has emerged as the country’s largest Direct Selling Company. The Company has provided income generating opportunities to over 550,000 active Distributors also known as Amway Business Owners (ABO). Amway India provides free & unlimited training to all its distributors to help them to grow their business. Amway India conducts over 20,000 training sessions during an average 12 month period with an attendance of over 1.5 million Amway Business Owners & prospects. Amway has invested in excess of 200 Crores in India. Of this 26 Crores is in the form of foreign direct investment. Amway India has opened over 130 offices. The distribution & home delivery network setup with support of independent logistics partners is spread across 5,500 locations. CONTRIBUTION TO THE COMMUNITY: CORPORATE SOCIAL RESPONSIBILITY Amway Opportunity Foundation (AOF) a registered non-profit organisation which looks after Amway India’s Corporate Social Responsibility (CSR). Amway distributors are also volunteers of AOF and they participate in AOF activities. Vision: Enable the less privileged child to lead a better life. Mission: To be the front-runner in providing opportunities for child education and health to attain economic independence, with special focus on the blind child. Under its National Project for the Visually Challenged, AOF has: • Ensured that around 85,000 visually challenged school-going children have had access to Braille textbooks. This project has covered the following states: Rajasthan, Delhi, Maharashtra, Haryana, Uttar Pradesh, Punjab, Bihar, Gujarat, Tamil Nadu, Andhra Pradesh, Karnataka and Madhya Pradesh. This work had been carried out in partnership with the Delhi-based All India Confederation of the Blind (AICB) and the Mumbai-based National Association for the Blind (India). • Set up computer/vocational centres at Narendrapur (near Kolkata), Patna, Kolkata, Guwahati, Jaipur, Gurgaon, Hyderabad, Madurai, Thiruvananthapuram, Mumbai, Ahmedabad, Pune and Chandigarh. This is an on-going project with most of these centres coming up after 2008. • Set up the AOF-AICB Centre for Excellence at Delhi in 2008, where the visually challenged get a 12-month vocational training module, familiarizing them with computers etc. • Annually celebrates Louis Braille Day, Helen Keller Day & International White Cane Day along with children of its partner NGOs. • Annually organizes All India Chess Tournament as well as All India Dance Competition for visually challenged to help showcase their talent and abilities. • Presented a 20-volume Braille set of the Webster’s Dictionary in English, to the Delhi Blind School and donated a Braillon machine to the Indian Blind School at Madurai. • Supported Dr. Shroff’s Charity Eye Hospital in conducting communications workshops for the blind, and a Car rally for blind children at Surat. • Distributed 1000 Braille kits for blind children in Kerala, and enabled the state-level chess tournament for the blind, in Tamil Nadu. • Organised cataract operation camp at Surat, and free eye camps at Erode, Balasore, Delhi and Siliguri - over 35,000 persons had free eye check ups and around 1,200 free operations were carried out. • Set up an audio library for visually challenged at Sewa Mandir, an NGO working for visually challenged in Indore. Here, interested volunteers record textbooks for visually challenged students. For this work towards the visually challenged, AOF has received a citation from the World Blind Union (WBU), in December 2003. AOF is the only Indian NGO to be so recognized by WBU. Under its National Project for Children, AOF has: • Launched Project Sunrise where AOF partners with one orphanage at 64 locations across India – this is a global initiative called the One By One Campaign for children, instituted to commemorate the 50th year of Amway Corporation, US. Under this project, AOF will enter into partnerships with NGOs to support on-going education, healthcare (with focus on access to safe drinking water) and nutrition. • Donated a sum of 30 lacs to Child Relief uploads/Industriel/ amway-stater-guide 1 .pdf