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1 +1theVote STYLE GUIDE 2 +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHAR

1 +1theVote STYLE GUIDE 2 +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. Logo 3 PRIMARY LOGO 3 +1 THE VOTE - BRANDING 4 AND 4 MTV Logo = x height of logo letterforms. "+" character is a custom shape. It is of a thinner weight than the "+" character found in the FF Real Headline Bold typeface. "+" should always nest with the numeral, 1 as shown. +1 THE VOTE - BRANDING LOGO PROPORTIONS 5 LOGO USEAGE 5 DON’T CHANGE THE PROPORTIONS OF THE LOGO. DON’T SEPARATE ELEMENTS OF THE LOGO. (REMOVE ALTOGETHER IF NEED BE.) DON’T CHANGE THE PLACEMENT OF ANY ELEMENT WITHIN THE LOGO. DON’T CHANGE THE SIZE OF ANY INDIVIDUAL ELEMENTS OF THE LOGO DON’T INSERT ANY OTHER TEXT INTO THE LOGO DON’T USE ANY GRADIENTS, IMAGES, DROP SHADOWS, PATTERNS, ETC. WITHIN THE LOGO +1 THE VOTE - BRANDING NEW YORK CITY 6 THE COLOR PALETTE SHOULD HOLD STRICTLY TO THESE COLOR COMBINATIONS. NOTE IN CIRCUMSTANCES WHERE COLOR IS LIMITED, USE A COMBO OF WHITE/GRAY ON BLACK OR BLACK/GRAY ON WHITE. +1 THE VOTE - BRANDING LOGO COLOR 7 BRANDING PARTNERSHIPS +1 THE VOTE - BRANDING +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITHIN THE VIACOM FAMILY OF BRANDS. THE LOGO SHOULD ALWAYS EQUAL THE HEIGHT OF THE MTV LOGO (x HEIGHT OF THE WORD 'VOTE') 8 BRANDING PARTNERSHIPS +1 THE VOTE - BRANDING +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH THIRD-PARTY BRANDS WITH A SIDE-BY-SIDE RELATIONSHIP. OUR PARTNER'S LOGO WILL LIKELY HAVE A SQUARE OR CIRCULAR FOOTPRINT, AND SHOULD NOT BE RESTRICTED TO THE VERTICAL HEIGHT OF THE +1 LOGO. INSTEAD, SIZE THE LOGOS IN SUCH A WAY THAT THEY APPEAR OF EQUAL IMPORTANCE. A VERTICAL RULE CAN BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. 9 +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. Typography & color 10 TYPEFACES 10 +1 THE VOTE - BRANDING PRIMARY TYPEFACE FF Real Headline Extra Bold USAGE: HEADERS & KEY INFORMATION CASE: SENTENCE CASE COLOR: WHITE AND YELLOW LEADING: SET TO THE SAME SIZE AS POINT SIZE TRACKING: SET TO +30PT FONT AVAILABLE FOR PURCHASE HERE fontshop.com/families/ff-real-head SECONDARY TYPEFACE Post Grotesk Regular USAGE: SECONDARY INFORMATION / BODY COPY GILROY SHOULD ONLY BE USED FOR AN ABUNDANCE OF BODY COPY. IT SHOULD NOT EXCEED 12PT. CASE: SENTENCE CASE COLOR: WHITE ONLY LEADING: SET TO 4 PTS MORE THAN TYPE SIZE TRACKING: SET TO +30PT FONT AVAILABLE FOR PURCHASE HERE sharptype.co/typefaces/post-grotesk BODY COPY EXAMPLE 12PT - REGULAR Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. MESSAGING + BRANDING - OPTION 2 11 OUTDOOR APPLICATION +1 THE VOTE - BRANDING 12 +1 THE VOTE - BRANDING 12 BRANDING PARTNERSHIP +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. IF THE LOGO IS USED OVER FULL-COLOR IMAGERY, THEN IT SHOULD BE LARGE ENOUGH AND HAVE ENOUGH CONTRAST TO BE LEGIBLE. +1 THE VOTE - BRANDING FOOTAGE AND STILL FRAMES 13 +1 THE VOTE - BRANDING 13 BRANDING PARTNERSHIP +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. +1 THE VOTE - BRANDING FOR VISUAL UNITY, BRAND COLORS CAN BE APPLIED TO PHOTOGRAPHY WITH A GRADIENT MAP OF BLUE/YELLOW OR MAGENTA/YELLOW. PHOTOGRAPHY TREATMENT 14 COLOR PALETTE AND USEAGE 14 +1 THE VOTE - BRANDING C: 0 M: 0 Y: 100 K: 0 R: 255 G: 242 B: 0 PMS: C: 0 M: 100 Y: 0 K: 0 R: 236 G: 0 B: 140 PMS: C: 95 M: 78 Y: 0 K: 0 R: 0 G: 71 B: 186 PMS: 2728 C BLUE YELLOW MAGENTA BLUE IS OUR PRIMARY BRAND COLOR. MOST COMMONLY AS THE KEY BACKGROUND COLOR. YELLOW IS OUR SECONDARY COLOR. IT IS USED IN CONJUNCTION WITH WHITE TO VARY THE COLOR OF THE LOGOTYPE. MAGENTA IS OUR ACCENT COLOR. IT SHOULD BE USED VERY SPARINGLY. IT IS PRIMARILY USED FOR THE "CHECKMARK" OF THE MTV LOGO. 15 ALTERNATE COLOR PALETTE 15 +1 THE VOTE - BRANDING C: 85 M: 45 Y: 16 K: 1 R: 30 G: 121 B: 169 PMS: 111-7 C VINTAGE BLUE C: 0 M: 76 Y: 55 K: 0 R: 241 G: 100 B: 99 PMS: 52-14 C VINTAGE RED C: 4 M: 2 Y: 2 K: 5 R: 229 G: 231 B: 232 PMS: 179-2 C LIGHT GREY FOR SPECIFIC APPLICATIONS, AN ALTERNATE COLOR SCHEME CAN BE EMPLOYED. THESE COLORS ARE PATRIOTIC IN TONE, AND INSPIRED BY VINTAGE ELECTION COLLATERAL. WHEN CREATING ASSETS WITH THIS ALTERNATE COLOR SCHEME, PLEASE USE THE COLORS IN MORE EQUAL MEASURE THAN OUR PRIMARY BRAND PALETTE (WHICH, IN CONTRAST, SKEWS HEAVILY TOWARDS BLUE AS THE DOMINANT COLOR.) 16 ALTERNATE TYPEFACE 16 +1 THE VOTE - BRANDING ALTERNATE HEADLINE TYPEFACE FAKT PRO BLACK USAGE: HEADLINES CASE: ALL CAPS COLOR: BLACK, LIGHT GREY, RED, WHITE OR BLUE LEADING: SET TO THE SAME SIZE AS POINT SIZE TRACKING: SET TO -10PT FONT AVAILABLE FOR PURCHASE HERE http://www.fakt-fonts.com/ H H H H H I’M VOTING. WITH A PLUS ONE. FOR SPECIFIC APPLICATIONS, AN ALTERNATE TYPEFACE CAN BE EMPLOYED. IN CASES WHERE AN IMPACTFUL HEADLINE OR CALL-TO- ACTION IS REQUIRED, FAKT PRO BOLD (OR BLACK) CAN BE USED. (INSTEAD OF OUR PRIMARY TYPEFACE FF REAL, WHCH IN CONTRAST, LOOKS ITS BEST IN BOLD SENTENCE CASE.) FAKT PRO SHOULD BE USED SPARINGLY AND FOR LARGE HEADLINES ONLY. IT SHOULD NEVER BE USED FOR BODY COPY, OR MADE TO COMPETE VISUALLY WITH SECTIONS OF TYPE SET IN OUR PRIMARY FONT, FF REAL. 17 ALTERNATE COLOR PALETTE USEAGE +1 THE VOTE - BRANDING H H H H H I’M VOTING. WITH A PLUS ONE. plus1thevote.com POSTCARD FRONT/BACK 1X1 SOCIAL MEDIA ASSET 18 18 +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. Linear spot 19 19 +1 THE VOTE - BRANDING LINEAR SPOT 20 20 +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. Digital assets 21 21 +1 THE VOTE - BRANDING ANIMATED 1x1 SOCIAL MEDIA ASSETS ALTERNATE COLOR SEQUENCES 22 22 +1 THE VOTE - BRANDING INSTAGRAM - 1x1 - 1080x1080 STEPS TO A SUCCESSFUL ELECTION DAY TEXT PLUS 1 TO 21333 TO INVITE A FRIEND TO VOTE WITH YOU THIS ELECTION DAY. 1. Register 2. Bring a 1 3. Party at the Polls TWITTER - 2:1 - 1024 x 512 1. Register 2. Bring a 1 3. Party at the Polls TEXT PLUS 1 TO 21333 TO INVITE A FRIEND TO VOTE WITH YOU THIS ELECTION DAY. Steps to a Successful Election Day TEXT PLUS 1 TO 21333 TO INVITE A FRIEND TO VOTE WITH YOU THIS ELECTION DAY. STEPS TO A SUCCESSFUL ELECTION DAY 1. Register 2. Bring a 1 3. Party at the Polls SOCIAL MEDIA ASSETS 23 23 +1 THE VOTE - BRANDING INFLUENCER - 1x1 - 1080x1080 SOCIAL MEDIA ASSETS INFLUENCER - 1x1 - 1080x1080 24 24 +1 THE VOTE - BRANDING REGISTRATION DEADLINE 1x1 - 1080x1080 SOCIAL MEDIA ASSETS 25 MOBILE SITE 25 +1 THE VOTE - BRANDING 26 26 +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. Election Afterparty 27 +1 THE VOTE - BRANDING 27 BRANDING PARTNERSHIP +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. +1 THE VOTE - BRANDING ELECTION AFTERPARTY LOGO ELECTION AFTERPARTY LOGO +1 THE VOTE - BRANDING 28 +1 THE VOTE - BRANDING 28 BRANDING PARTNERSHIP +1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP. A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY. +1 THE VOTE - BRANDING ELECTION AFTERPARTY LOGO ELECTION AFTERPARTY LOGO +1 THE VOTE - BRANDING MTV LOGO ELECTION AFTERPARTY LOCKUP DATE MTV logo should equal the first 3 letters of 'Election Afterparty' The Election Afterparty logo should maintain the sizing and relationships shown here. The MTV logo can be removed ONLY in the case of executing repetitive patterns, such as step and repeat backdrops, and digital backgrounds for screens. 29 ELECTION AFTERPARTY - DIGITAL EVITE 30 Yara Shahidi Yara Shahidi LOREM IPSUM DOLAR SIT AMET Yara Shahidi Lorem ipsum dolor sit amet, consectur adipiscing elit, sed do eiusmod tempor Lorem uploads/Politique/ brand-guide.pdf