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Mini session guide 1 A SIMPLE GUIDE TO MINI SESSIONS HOW TO OFFER AN INCREDIBLE MINI SESSION EXPERIENCE WHILE STAYING COMPLETELY EFFICIENT TO INCREASE PROFITS AND KEEP CLIENTS RETURNING A SIMPLE GUIDE TO MINI SESSIONS Mini sessions are a great option for

A SIMPLE GUIDE TO MINI SESSIONS HOW TO OFFER AN INCREDIBLE MINI SESSION EXPERIENCE WHILE STAYING COMPLETELY EFFICIENT TO INCREASE PROFITS AND KEEP CLIENTS RETURNING A SIMPLE GUIDE TO MINI SESSIONS Mini sessions are a great option for portrait photographers who want to o ?er something other than a full session or wedding photographers who have limited availability for portrait sessions These can be so pro ?table if they ? re done correctly I ? m sharing my secrets to have successful mini sessions and how I o ?er an experience that keeps clients coming back to me for years for mini sessions WHO TO MARKET TO Before even picking a date it ? s important to know WHO your target market is I ? ve focused on families for this but know others who focus on couples Both may sign up but it ? s great to have a vision so you can advertise most e ?ciently I choose to market toward families for a few reasons Since my full portrait sessions are - hours some families with kids can ? t go near that long or want a more a ?ordable option So mini sessions are perfect for young families who want a shorter more a ?ordable option even if it means less images ADVERTISING Choose an advertisement image strategically Be sure to make these sessions a big deal and let others know how excited you are to o ?er them Create an announcement to post on your Facebook page and Instagram and actually have the text on the image instead of just in the caption Photoshop or InDesign are great for this Choose a cute family image or portrait of a child or whomever your ideal client would be I choose a family picture with young kids If you ? re marketing towards couples choose a beautiful engagement portrait After making the announcement tag who the photo is of I ? ve strategically picked certain families for the announcement so I can tag them and their friends with kids can see I ? m o ?ering this I also believe less is more so I just include one image on my ad so it doesn ? t become too cluttered Share on social media Ask friends to share your post For instance my sister is a mom with two young kids She ? s ??shared ? my mini session announcement post on Facebook and all her friends see But also share it on your Facebook business page personal page and Instagram The reason I keep mentioning Facebook ?rst is that my ideal clients young moms are very active on Facebook so I choose to focus on that ?rst But Instagram can also be very pro ?table If you ? re still having trouble getting word out you can always o ?er a small discount if your client ??shares ? the Facebook announcement I ? ve done this before to build awareness and reach more people What to