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Rcbpc style guide STYLE BRAND MANUAL ? Royal County of Berkshire Polo Club Ltd All rights reserved C ?? Royal County of Berkshire Polo Club Style Guide INTRODUCTION Thank you for your interest in the Royal County of Berkshire Polo Club RCBPC This style gu

STYLE BRAND MANUAL ? Royal County of Berkshire Polo Club Ltd All rights reserved C ?? Royal County of Berkshire Polo Club Style Guide INTRODUCTION Thank you for your interest in the Royal County of Berkshire Polo Club RCBPC This style guide provides content and guidance for product and marketing materials relating to the RCBPC brand Following the rules laid out in this guide will give a better understanding of the brand and will speed up the approvals of products and marketing materials Please note that all product and marketing materials must be approved before release to the trade or public CONTENTS ? STYLE BRAND MANUAL ? INTRODUCTION ? ABOUT RCBPC ? BASICS ? LOGO ? CLEAR SPACE ? ADDITIONAL DEVICES ? TYPOGRAPHY ? TYPOGRAPHY USE ? NUMBERS ? APPROVED TEXT ? NAMING COPYRIGHT ? DISALLOWED APPLICATIONS DO NOT ? COLOURS ? PHOTOGRAPHY ? PHOTOGRAPHY EXAMPLES ? ADVERTISING ? PRODUCT ? HANGTAGS ? LABELLING ? ADORNMENTS ? PACKAGING ? PACKAGING ? STORES ? STORE EXAMPLES ? GENERIC STORE PLAN ? FURNITURE ? DECORATIONS ? DECORATION MONOCHROME PHOTOGRAPHY ? DECORATION COLOUR PHOTOGRAPHY ? DECORATION METAL PLATES ? DECORATION GRAPHICS ? OTHER ITEMS ? EXTERIOR SIGNAGE ? EXTERIOR EXAMPLES ? FOR THIRD PARTY RETAILERS ? APPENDIX ? APPENDIX CONTACTS ? APPENDIX THE STORY OF RCBPC C ?? Royal County of Berkshire Polo Club Style Guide ABOUT RCBPC RCBPC or ??The Berkshire ? as it is a ?ectionately known is one of the most prestigious polo clubs in the world Both the world ? s top players and the English elite gather there to enjoy world class polo and exceptional catering and hospitality of people but especially to young aspirational men and women who want the best in life The Club was founded in by music legend Bryan Morrison and is still owned and run by his family The Berkshire has long enjoyed royal patronage as well as celebrities businessmen and socialites The brand stands for English quality and elegance success and sporting excellence It appeals to a wide range Winners of the Prince of Wales Trophy RCBPC is host to about forty tournaments each year CBASICS C ?? Royal County of Berkshire Polo Club Style Guide LOGO The RCBPC logo captures the timeless elegance of the brand and polo itself The Horse Rider logo is preferred for use in brand communications advertising online and print marketing materials point of sale materials etc The roundel is an alternative that is available only in certain territories ROYAL C b RKSHIRE p Horse Rider OUNTY OF BE olo clu Roundel C ?? Royal County of Berkshire Polo Club Style Guide CLEAR SPACE Keep a clear space around the logo as de ?ned in the diagrams Maintain the correct distance between elements when using applying the text X X X X X OUNTY OF BE olo clu X X ROYA L C RKSHIRE p b C ?? Royal County of Berkshire Polo Club Style Guide ADDITIONAL DEVICES Use and adapt these artworks for use on products