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Style guide eom v2 WE ARE DC STYLE GUIDE Government of the District of Columbia MURIEL BOWSER MAYOR TABLE OF CONTENT INTRODUCTION Purpose Goal BRAND IDENTITY Visual Branding OVERVIEW We Are Washington DC Logo Government of the District of Columbia Logo Lo

WE ARE DC STYLE GUIDE Government of the District of Columbia MURIEL BOWSER MAYOR TABLE OF CONTENT INTRODUCTION Purpose Goal BRAND IDENTITY Visual Branding OVERVIEW We Are Washington DC Logo Government of the District of Columbia Logo Logo Speci ?cations Violations Government Branding Paid Advertisements Design Psychology COLOR O ?cial Palette Violations TYPOGRAPHY O ?cial Typeface Accent Fonts Special Fonts Best Practices Typographic Hierachy Violations RESOURCES Check List Cheat Sheet INTRODUCTION PURPOSE The purpose of this style guide is to establish design guidelines for visual information specialists and or graphicdesigners These guidelines will allow designers and visual arts specialist to create graphic designs that are easily recognizable to the public and that e ?ectively communicate messages from the Government of the District of Columbia GOAL The goal of this style guide is to ensure that the Government of the District of Columbia e ?ectively communicates uni ?ed messaging through consistent branding IDENTITY BRAND IDENTITY In today ? s society it is imperative to establish a brand identity that allows the public to e ?ortlessly identify an organization Brand identity provides a standard through which the public is able to identify a speci ?c organization by design color and other visual elements VISUAL BRAND The District Government ? s visual personality is comprised of three distinct characteristics These characteristics reinforce the mood of the Government ? s brand visually and serve as guideposts to everything we visually create and present to the public THREE VISUAL CHARACTERISTICS SLEEK BOLD PROFESSIONAL Page - - WE ARE WASHINGTON DC OVERVIEW WE ARE WASHINGTON DC The We Are Washington DC logo is the o ?cial symbol of the Executive O ?ce of the Mayor pursuant to Mayor ? s Order - dated February GOVERNMENT OF THE DISTRICT OF COLUMBIA LOGO ?? STARS BARS OVERVIEW STARS BARS The Stars and Bars was adopted on October by Congress as the o ?cial design for the District of Columbia Page - - LOGO SPECIFICATIONS COLOR VARIATIONS We Are Washington DC and Stars Bars logos must be represented on all o ?cial government designs both digital and print Both logos shall only be presented in red black or white WE ARE WASHINGTON DC BLACK WHITE RED STARS BARS BLACK WHITE RED SPECIFICATIONS OFFICIAL The o ?cial logo is a red graphic on a white background Every e ?ort should be made to use the default version of the logo however there will be occasions when one of the approved variants may be used as prescribed BREATHING ROOM The logo needs space to breathe For standard applications allow ? of clear space per ? of horizontal logo space ? ? ? So if you are printing a logo ? wide the required clear space would be ? ? ? or ? Page - - By default this clear space should be white even on colored backgrounds in the approved color variations this ? spacing should be ?lled with the designated color OFFICIAL RED HEX bf CMYK RGB SCALE RECOMMENDATIONS The