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G S College of Commerce and Economics Nagpur - BIBLIOGRAPHY Philip Kotler ? Marketing management ? th edition Kothari C R ? Research Methodology Methods and Techniques ? th edition L R Potty ? Research Methodology Kotler Keller Marketing management th edition http realestate msn com branding titanindustries aspx cpdocumentid http watches about com od history a Deontological htm http productquality about com b product http encartaupdate msn com wristwatches aspx PRIYANKA SHARMA CG S College of Commerce and Economics Nagpur - G S College of Commerce and Economics Nagpur CUSTOMER SATISFACTION ON FASTRACK WATCHES NameContact noAddressQ Do you own Fastrack watch ? Yes ? No Q What is your reason for selecting fastrack watches ? Style ? Prestige symbol ? Others ? Brand value Q How long you have been using the fastrack watches ? - months ? - months ? - months ? More than months PRIYANKA SHARMA CG S College of Commerce and Economics Nagpur - Q In your most recent customer service experience how did you contact the representative In person By phone Through retailer dealer Other specify Q How did you come to know about the brand via ? Ads ? Social network ? Family ? Peer group ? Others Q How many times you went to repair the watch Never One time Two time Three time More than three times PRIYANKA SHARMA CG S College of Commerce and Economics Nagpur - Q Did the representative Quickly identify the problem Appear knowledgeable and competent Help you understand the cause and solution to the problem Handle issue with courtesy and professionalism Q About how long it take to get this problem resolved Immediate resolution Less than a day - days More than a week Problem is still not resolved Q Fastrack watches are a ?ordable ? Yes ? No Q Do you have the watches of competitors ? Yes ? No PRIYANKA SHARMA CG S College of Commerce and Economics Nagpur - Q Fastrack is excellent for the following Excellent for the following Overall quantity Purchase experience Usage experience After purchase experience warranty repair etc Strongly agree agree neutral disagree Strongly disagree Q Put tick mark for your choice Sr no Strongly agree Style range is good It is worth the money Advertised collection is available in the store Satis ?ed with what I paid for what I what agree disagree Strongly disagree Q Do you purchase the rival brand ? Yes ? No PRIYANKA SHARMA CG S College of Commerce and Economics Nagpur - Q Will you buy fastrack again recommend other to buy fastrack wathes or will buy other brand Sr no Buy fastrack again Recommend others to buy fastrack watches Will buy other brand De ?nitely will Probably will Not sure Probably will not De ?nitely will not Q Any suggestions SIGNATURE PRIYANKA SHARMA C