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Marias style guide Product Redesign Vanessa Morales CTaobloler oSfchCeomnteents Redesign Plan Page Color Scheme Page Style Guide Page Package Design Page Product Photography Page Magazine Advertisment Page CRoedloersiSgcnhPelmane Brief History Gamesa was

Product Redesign Vanessa Morales CTaobloler oSfchCeomnteents Redesign Plan Page Color Scheme Page Style Guide Page Package Design Page Product Photography Page Magazine Advertisment Page CRoedloersiSgcnhPelmane Brief History Gamesa was founded in by Alberto Ignacio and Manuel Santos Gonzalez in Monterrey Mexico They are headquartered in San Pedro Garza Garcia Nuevo Leon and have production facilities in eight states across Mexico and one in Colombia Gamesa went from a family company to worldwide company Today Gamesa is Mexico ? s largest manufacturer of cookies and exports their products to more than countries to reach more than customers Gamesa started operations in Central America and the Caribbean where the company has grown successfully They also sell their cookies in the United States Central and South America In they were acquired by PepsiCo Among Gamesa ? s most successful brands are ??Galletas Marías ? ??Emperador ? ??Arcoiris ? ??Mamut ? ??Chokis ? and ??Maizoro ? Marías cookies iare actually a tea biscuit that was created by a London bakery in There are many brands of this tea biscuit in Mexico but Gamesa is the most popular one by far One of the ?rst solid foods that is introduced to most Mexican babies is often a Galleta Marías dipped in milk Target Group Gamesa ? s cookies mainly target Hispanic consumers of all generations It is a staple in many Hispanic households because it the perfect companion for tea co ?ee and milk The secondary target is Caucasian- Americans because they can provide future sales and opportunities for the company Big Idea Galletas Marías current package design is outdated My big idea is to incorporate Mexican tribal patterns to attract the culture This means bright colors and bold design The packaging will have a clear plastic window that will give the customers a peek of what is in the package I will use an orange and blue color scheme so consumers are not confused by the redesign The photography for the design will be sharp refreshing and clean This attractive and bold design will pull customers as they walk down the aisle Sales will increase because customers will spread the word to check out Galletas Marías well needed redesign Color Scheme Orange-Yellow CMYK RGB Pantone C Hex FCB Blue CMYK RGB Pantone C Hex Fonts Logos Tagline Garamond Bold Gill Sans Italic Logos on packaging and other promotional materials should use Garamond Bold The tagline should be Gill Sans Italic Fonts Headings Tagline Gill Sans Headings on packaging and other promotional materials should use Gill Sans They are to be sized between and pts and set to tracking Black CMYK RGB Pantone C Hex A White CMYK RGB Pantone - TCX Hex FFFFFF Fonts Sub-headings Copy Gill Sans Gill Sans Bold The body copy for packaging and other promotional material should be Gill Sans Light between and pts Sub-headings should be Gill Sans Bold between and pts The body copy include nutritional facts and ingredient details Style Guide Logos Marías color logo will be