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Pocket guide to collect feedback for product success 1

Pocket Guide to Collect Feedback for Product Success CGETTING STARTED Do you know how your customers feel about you How are your customers advocating your business or products Find out before it ? s too late According to Nielsen ? s Global Trust in Advertising Report of respondents said they trust advice and recommendations from family and friends more than any other advertising form This is so powerful that if you do everything right from your advertising to sale- one customer ? s bad experience could cost you customer churn and vice versa With social media your customers can quickly share reviews with just a button press with the entire network This makes collecting and evaluating customer feedback one of the most crucial tasks for your business whether you are a B B or B C customer feedback matters Feedback helps you improve and enhance whether you are an individual group business or organization Information received via feedback enables you to make better- informed decisions especially regarding customer satisfaction and retention CWHY FEEDBACK IS IMPORTANT FOR YOUR PRODUCT SUCCESS Feedback is a tool for continuous improvement Investing time in asking and learning about your products It is critical to know what your customers think what suits the customers well their least favorite aspect and why Asking these questions shows that you really care about your customer and product improvement Continuous feedback enables you to align the goals create strategies develop product or service improvements and much more Good feedback intensi ?es personal recommendations Good feedback about your product or service acts as word of mouth advertising or referral marketing Personal advice is one of the top motivations for purchase decisions Companies can harness referral marketing ? s power by asking for case studies testimonials and online reviews to advertise their products Listening to customer feedback instills a sense of involvement and customer satisfaction Asking your customers to provide feedback makes them believe that Ctheir opinion is truly valued It instills a sense of involvement and satisfaction and they begin to have positive connotations with your product which could lead to more sales STRATEGIES FOR COLLECTING FEEDBACK De ?ne a goal before starting to collect feedback Don ? t jump into collecting feedback with no clear goal De ?ne your goal ?rst It will lead you to choose the right technique audience and tool Don ? t send the survey too early Don ? t push new customers to rate their loyalty right away Send the survey at the right stage of your user journey Customize your survey Personalize the survey according to your user location language and stage of the user journey Use contrasting or eye-catching design Always align your survey with representing your brand message and use cases in the right way Most importantly pay attention to the text Make sure that your survey associates with your target audience CA B testing To improve your survey performance test multiple variants of surveys Play with di ?erent color schemes and