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Guide to social media The inbound marketer ? s GUIDE TO Paid Media CThe Inbound Marketer ? s Guide to Paid Media Contents Paid Distribution the Inbound Way SOCIAL DISTRIBUTION CHANNELS Twitter Facebook LinkedIn Instagram YouTube DISTRIBUTION PLATFORMS AND

The inbound marketer ? s GUIDE TO Paid Media CThe Inbound Marketer ? s Guide to Paid Media Contents Paid Distribution the Inbound Way SOCIAL DISTRIBUTION CHANNELS Twitter Facebook LinkedIn Instagram YouTube DISTRIBUTION PLATFORMS AND NATIVE ADVERTISING Outbrain Taboola Nativo PAY-PER-CLICK Google AdWords CThe Inbound Marketer ? s Guide to Paid Media Content oods every distribution channel in such high volumes it literally exceeds our human capacity to consume it all As a result brands ?nd it nearly impossible to organically connect with the right people and people are overwhelmed and frustrated by the arduous journey they face to ?nd the right information Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information ?nd the right people But for paid content distribution to work it must follow inbound philosophy By de ?nition paid content distribution is the practice of paying to have your content placed in front of as many people as possible But successful content marketers know the No priority isn ? t reach albeit that ? s important It ? s creating highly engaging personalized content that delivers value to its intended audience Paid Distribution the inbound way Before launching a paid content distribution campaign dig deep into persona research to clearly de ?ne exactly whom you will be targeting As you ? ll see these powerful distribution channels o ?er immense ?ltering capabilities to zero in on speci ?c groups and individuals Once campaigns launch track and measure results to gain new insights on your target audience and which campaigns resonate best with them Feed this information back into your content marketing strategy to re ?ne content better connect with audiences and maximize the e ?cacy of each campaign CSocial DISTRIBUTION CHANNELS CThe Inbound Marketer ? s Guide to Paid Media Twit ter Ideal for B C or anyone targeting individuals in the media industry marketing media entertainment Twitter helps marketers generate more tra ?c to posts grow email subscriber lists and drive leads to downloadable collateral on their website CAMPAIGN TYPES AWARENESS You want as many people as possible to see your tweet ? What you pay for number of impressions CPM FOLLOWERS You want to build an engaged audience to amplify your message ? What you pay for followers you gain PROMOTED VIDEO VIEWS You want more people to see your videos or GIFs ? What you pay for number of promoted video views WEBSITE CLICKS OR CONVERSIONS You want people to visit and take action on your website ? What you pay for number of website link clicks TWEET ENGAGEMENTS You want to maximize engagement and get more people talking about your business ? What you pay for only the initial engagement CThe Inbound Marketer ? s Guide to Paid Media TARGETING OPTIONS Target by language gender interests followers devices behaviors tailored audiences keywords and geography ? Target users whose interests broadly align with your business ? Target the followers of