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Zinzin naming guide Zinzin The Naming Guide v January CLet there be names T S Eliot wrote that the world will end with a whimper not a bang Perhaps But it began most evocatively with a Big Bang Did the Big Bang know itself by that name as it was happening

Zinzin The Naming Guide v January CLet there be names T S Eliot wrote that the world will end with a whimper not a bang Perhaps But it began most evocatively with a Big Bang Did the Big Bang know itself by that name as it was happening Doubtful ?? the name came much later In our world today however everything begins with a name As you embark on the adventure of naming your company or product you have the opportunity to create a Big Bang or a little whimper Do the right thing ?? make a Big Bang This document will show you how C Contents Introduction Who is Zinzin About our name The Naming Process The Road To An Amazing Name Competitive Analysis Competitive Namescape Search Engines Blank Namescape Chart Brand Positioning Name Development Descriptive Names Invented Names Experiential Names Evocative Names Trademark Prescreening Linguistic Connotation Screening Name Evaluation Decision Making Going Deeper Embracing Creative Friction Uncertainty Escape The Groupthink Brainstorm Go Deep Henry Miller's Eleven Commandments Brands Learn It's Time To Get Real Krafting a Failed Name Mondelez or How Not To Do Corporate Rebranding Visionary Tics Shivering In the Chest Jack Kerouac's List of Beliefs and Techniques for Prose and Life and Naming The Zinzin Naming Branding Manifesto Selected Naming Case Studies Gogo Lore Zinzin The Naming Guide C Gravy Exo Quandary Jupiter Wells Audience Fire y Antidote Aria Arte Primordial Firebrand Streamline Monkeybar July TheWit Veneer Landslide Zounds Twine Showcase Zeno Evolve Mojo Heartstring Luna Rivet Cross ?re The Address Groov Mosaic Pipeline HD Origin Whoop Tandem Freestyle Bigfoot Zinzin The Naming Guide C Trident University Anthem Echelon Constellation Acrobat Crescendo The Compendium of Amazing Names CAN The Scariest Moment Is Just Before You Start Criteria For Selecting A Naming Agency Colophon Zinzin The Naming Guide C Introduction Who is Zinzin Zinzin is a naming and branding agency that creates powerful product and company names to propel and di ?erentiate brands beyond their competition We are committed to helping companies rise above the generic branding chatter that clogs cultural discourse We want to set your brand free It is our belief that naming is a science and for that we have a rigorous battle-tested process in place But we also ?rmly believe that naming is an art and it is the art and poetry of great names that separate companies from the pack of competitors who fail to understand the value of a great name A great name is an art a great naming process is a science Science art the most powerful project outcome ABOUT OUR NAME Our own name like many we have created for other companies is full of surprises layers of meaning and rich associations though at ?rst glance it may seem no more than a made-up name with no story No matter a little brand called Google is in the same boat And like Google our name is also uniquely unknown enough to enable us to brand it as THE