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Communicating for change leading to choices

Leading to Choices Communicating For Change CCommunicating For Change Nancy Flowers Rakhee Goyal for Rights Development and Peace CWomen ? s Learning Partnership Montgomery Avenue Suite Bethesda MD USA Tel - - - Fax - - - Email wlp learningpartnership org Web www learningpartnership org ? Women ? s Learning Partnership Table of Contents Introduction Using this Guide and Video Communicating in Learning Societies Conceptual Summary Part I How Do We Communicate E ?ectively Exercises on Communication Skills Exercise E ?ective Communication Exercise Persuasive Communicators Exercise Compelling Messages Exercise The Right Message for the Right Audience Exercise Communications Plan Part II How Do We Get Our Message Across Exercises on Media Communications Exercise Communicating With the Media Exercise E ?ective Media Messages Evaluating this Guide and Video Exercise Evaluation C Women ? s Learning Partnership Introduction I n the Women ? s Learning Partnership for Rights Development and Peace WLP and its partners ??the Association Démocratique des Femmes du Maroc in Morocco BAOBAB for Women ? s Human Rights in Nigeria and Women ? s A ?airs Technical Committee in Palestine ??published Leading to Choices A Leadership Training Handbook for Women The handbook promotes progressive and principled leadership skills for women and men and explores the theoretical framework of participatory leadership in promoting democratic and egalitarian societies During the testing and evaluation process for A Leadership Training Handbook for Women WLP and its partners discovered the need for additional training materials in three areas facilitation communication and advocacy Even experienced facilitators and trainers felt they would bene ?t from more skillbuilding exercises that apply the theoretical framework of participatory leadership to the strengthening of facilitation communication and advocacy skills In response WLP produced a series of three Leading to Choices guides and videos Learning to Facilitate Interactively Communicating for Change and Developing E ?ective Advocacy Campaigns Leading to Choices A Leadership Training Handbook for Women Bethesda Maryland Women ? s Learning Partnership Communicating for Change ? Learning to Facilitate Interactively helps train facilitators to conduct e ?ective workshops using inclusive and participatory strategies Facilitators gain the skills to promote participative listening share responsibility for leading activities stimulate discussion encourage enthusiasm for divergent opinions and work cooperatively ? Communicating for Change provides material to help improve personal and organizational communication skills The guide contains skillbuilding activities on how to create concise compelling messages that resonate with speci ?c audiences how to create strategic communications plans to disseminate messages through locally appropriate communication channels and how to convey messages through interviews with the media ? Developing E ?ective Advocacy Campaigns builds on the exercises on principled leadership and participatory communication found in the Learning to Facilitate Interactively guide and the Communicating for Change guide respectively Successful advocacy campaigns enable disempowered and disenfranchised citizens to become e ?ective change agents for in uencing policy that impacts their lives The guide contains skillbuilding activities on ways to de ?ne advocacy analyze the components of an advocacy plan and implement a successful advocacy campaign Speci