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Linkedin targeting guide Unleashing LinkedIn ? s Targeting Capabilities CPart I Introduction Part II How LinkedIn Targeting Works Theme Experience Theme Company Theme Education Theme Interests Theme Identity Part III More Customized Options with Matched A

Unleashing LinkedIn ? s Targeting Capabilities CPart I Introduction Part II How LinkedIn Targeting Works Theme Experience Theme Company Theme Education Theme Interests Theme Identity Part III More Customized Options with Matched Audiences Part IV Tips to Optimize Your Targeting Strategy Part V Conclusion CPART I Introduction Targeting is a foundational element of running a successful LinkedIn advertising campaign -- Getting your targeting right leads to higher engagement and ultimately higher conversion rates By advertising on LinkedIn you are getting your message in front of the right person when they are most engaged You can reach a professional network nearly million members strong with accurate ?rst-party data at scale In this guide you ? ll learn how targeting on LinkedIn works and the di ?erent ways LinkedIn allows you to market to those who matter most to your business You ? ll also learn targeting tips and best practices that you can immediately apply to your campaigns Let ? s ?nd your targeting sweet spot on LinkedIn Raymond Hwang Product Marketing LinkedIn Marketing Solutions Steve Kearns Content Marketing LinkedIn Marketing Solutions ?? With LinkedIn we can get speci ?c with whom we ? re targeting ?? by account title industry level geography ?? all in one platform I haven ? t seen any other platform that granular ? Lin Ling Growth Marketer Spigit Unleashing LinkedIn ? s Targeting Capabilities CPART II How LinkedIn Targeting Works LinkedIn targeting is di ?erentiated because members are incentivized to keep their pro ?les accurate and up-to- date for networking personal branding and job opportunities With LinkedIn you can reach a quality audience composed of in uencers decisions makers and executives When members complete their LinkedIn pro ?le they provide information on their job experiences company skills and more Location IP School Field of Study Degree Graduation - Age Danie Seattle Washington USA Boston University Communication Bachelor of Science - Company Size Industry Simply Measured - employees Internet Job Title Function - Seniority Senior Marketing Manager Marketing Senior IC Groups CMA LEWIS Social Tools Skills SEO Social Media Digital Marketing Blogging This means you can target members using pro ?le-based demographic information re-target visitors from your website or upload lists of contacts or companies for your account-based marketing e ?orts On LinkedIn you can reach members using the following demographic targeting facets Experience Job Function Job Title Job Seniority Years of Experience Company Company Name Company Industry Company Size Education Schools Degrees Fields of Study Unleashing LinkedIn ? s Targeting Capabilities Interests Skills Groups Identity Age Gender Location CPART II In the following sections we ? ll walk you through what each of these facets mean how you can use them and tips for pairing facets together to create highly e ?ective targeting combinations To get started log into Campaign Manager LinkedIn ? s ad platform for creating and managing your ads After you ? ve built your Sponsored Content Sponsored InMail or Text Ads creative your next step will be to de ?ne your