Remerciez-le!

Remerciez @Admin pour avoir partagé cet document gratuitement, de la manière la plus simple, en partageant sur les réseaux sociaux.

Beginner’s Guide to Using and Building Traffic with FeedBurner By Teli Adlam Th

Beginner’s Guide to Using and Building Traffic with FeedBurner By Teli Adlam This document is copyrighted by Telian Adlam and all rights are reserved; however, you are welcome to make available and give this document away for free as long as it remains unaltered. Teli Adlam is a web designer, blog consultant, and online marketer. She has also authored the WordPress SEO and Blog Marketing ebook and manages the companion blog. If you’d like more free tips for using WordPress, building a better blog, and growing your blog traffic, then sign up for the OptiNiche Weekly Summaries mailing list or subscribe to the OptiNiche blog feed. (P.S. If you purchased this ebook, then you paid too much.) Introduction to FeedBurner.................................................................... 3 FeedBurner Registration .......................................................................... 4 Burn Your Feed ...............................................................................................5 Update Your Feed URLs .............................................................................7 WordPress Users, Grab a Plugin.......................................................................... 8 Movable Type Users Get a Plugin, Too................................................................ 9 Using .htaccess Magic .......................................................................................... 9 Get Some Extra Stats .................................................................................. 11 The First 24 Hours.......................................................................................13 Optimize Your Feed ............................................................................................13 Make Your Content Interactive with FeedFlare..........................................................14 Give Readers a Reason to Stay Subscribed by Sharing Links and Photos.........................16 Optimize Your Feed’s Title and Description...............................................................18 Tease Your Readers ..............................................................................................18 Earn a Little Money on the Side ..............................................................................19 Publicize Your Feeds.......................................................................................... 20 Provide RSS Alternatives .......................................................................................21 Ping the World.................................................................................................... 22 Show Off Your Subscribers.................................................................................... 22 Analyze Your Stats Carefully.............................................................................. 23 Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com Introduction to FeedBurner FeedBurner is a free service which allows you to track and manage your website feeds. The service will not create a brand new feed for you, instead it just takes your current website feed and wraps it up with some amazing features which can be used to help you build and monitor your blog traffic. When you create your blog, one of the first things you should do is register for a free account at FeedBurner or add your new feed to your already existing FeedBurner account if you have one. Once you’ve done that, you will have access to a plethora of useful tools, and since FeedBurner was bought out by Google, you have access to even more. Some of the tools that are available include (but certainly aren’t limited to): • Feed subscriber statistics • Entry click-through statistics • Feed adverts for monetization • Various feed optimization tools • Various subscription options for your readers Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com FeedBurner Registration Signing up to FeedBurner is quick and easy. If you’ve already created your FeedBurner account, then you can skip to the next section. To sign up, visit https://www.feedburner.com/fb/a/register and you’ll need to provide the following information to get your account situated. • Desire username (usually only seen by you) • Desired password • Secret question and answer for password recovery Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com Burn Your Feed The sign up process is complete. You have a shiny new FeedBurner account. Now, you’re probably wondering what in the world to do next, right? Simple, burn your blog’s feed. In other words, you need to add your blog’s feed to the FeedBurner account so FeedBurner can start working its magic. After you sign up for an account, this should be the first screen you see. What you need to do is type the URL of your blog’s feed and click on the Next button and the next page will allow you to set up your custom FeedBurner feed URL. When you’re setting up your very first feed with FeedBurner, there are a few steps that you need to go through to get everything situated. But, once you’ve completed it, then you won’t need to worry about doing it again in the future (unless you add additional feeds to the account). Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com On the next page, FeedBurner will pull the title of your blog from the feed and offer up a suggested feed title along with a suggested feed URL. If you have an especially long or ambiguous blog title, I would recommend changing these to something shorter and more memorable. Then click on Activate Feed when you’re all set. Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com Update Your Feed URLs After burning your feed, FeedBurner will give you a new URL to use for your subscribers. What you need to do at this point is update your feed wherever it’s used on your website or blog. This task shouldn’t be too difficult if you already know how to copy and paste. Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com For most blogging applications, your feed can be found in a few different places: • In the head of your blog’s theme (for auto-discovery) • In your blog’s sidebar • In your blog’s footer Depending on your blogging software or the theme author, the original blog feed URL may be found in other locations throughout your blog. If you have the theme files saved on your computer, it may be wise to do a find/replace across all the files using software such as Dreamweaver. WordPress Users, Grab a Plugin Instead of going through all the trouble of updating every one of your blog feed URLs, you can quickly have your feed subscribers redirected to the FeedBurner URL by using a freely available WordPress FeedBurner plugin. The plugin was initially developed by Steve Smith, but was later adopted by the FeedBurner crew and renamed FeedSmith when the sheer popularity of it was difficult to ignore. Using some WordPress plugin magic, and user-agent detection, this plugin simply forwards all your feed traffic to FeedBurner. The plugin will detect all ways to access your feed (e.g. http://www.yoursite.com/feed/ or http://www.yoursite.com/wp-rss2.php, etc.), and redirect them to your FeedBurner feed so you can track every possible subscriber. It will forward for your main posts feed, and optionally your main comments feed as well. ~ Steve Smith (http://orderedlist.com/) Once you’ve downloaded, installed, and activated the plugin on your blog, you can then access the control panel from the Options menu. There you will see a sub-menu item named FeedBurner; this is where you’ll need to enter your FeedBurner URL. After saving the changes, your blog visitors will begin to be Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com redirected to your FeedBurner URL without you needing to manually update your feed URLs. Movable Type Users Get a Plugin, Too If you’re running a Movable Type installation, don’t worry, you get a plugin too. The MT-FeedBurner plugin essentially does the same thing as the WordPress version – it funnels all the people to your FeedBurner feed. (Please note: at the time of this writing, the plugin doesn’t appear to be compatible with MT4. If you are using MT4, then you will probably need to use the .htaccess mod_rewrite tip that follows.) The FeedBurner support forum also has some detailed instructions for setting up a special feed for Movable Type. Using .htaccess Magic In the event that you’re not running WordPress, Movable Type, your blogging application doesn’t already have a FeedBurner plugin, or you just don’t Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com feel like using a plugin at all, then you can quickly redirect traffic to your FeedBurner URL without needing to modify your current feed links by using some .htaccess mod_rewrite magic. Of course, in order for this to work, you’ll need to make sure your host supports .htaccess mod_rewrite. This technique may vary depending on your server configuration and feed settings, so when in doubt, you may want to ask in the FeedBurner support forums or contact your hosting provider. Now, on to the technique! In your .htaccess file, you’ll need to add the following code, making sure to customize it according to your blog. RewriteEngine On RewriteBase /XXX RewriteCondition %{HTTP_USER_AGENT} !FeedBurner RewriteRule ^feed\.xml http://feeds.feedburner.com/suggested-name →R=302,L] [ (→ means it should be all on one line. XXX should be replaced with the folder name of your blog.) Example – if your blog is in a folder called ‘blog’: RewriteEngine On RewriteBase /blog RewriteCondition %{HTTP_USER_AGENT} !FeedBurner RewriteRule ^feed\.xml http://feeds.feedburner.com/suggested-name →[R=302,L] Example – if your blog is the root of your website: RewriteEngine On RewriteBase / RewriteCondition %{HTTP_USER_AGENT} !FeedBurner RewriteRule ^feed\.xml http://feeds.feedburner.com/suggested-name →[R=302,L] (Always make sure to change feed.xml to the actual name of your feed file.) Beginner’s Guide to Using and Building Traffic with FeedBurner by Teli Adlam ~ www.optiniche.com Get Some Extra Stats In the next step of the feed burning process (Step 2), you’ll be presented with some additional options for tracking your feeds – make sure that you have a check next to Clickthroughs and the FeedBurner Stats Pro so that you can get some additional statistics for your feed. (If you’re running uploads/s1/ feedburner-guide.pdf