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1 | P a g e A BEGINNER’S GUIDE TO INSTAGRAM HOW TO BRING ‘YOUR STORY’ TO LIFE O

1 | P a g e A BEGINNER’S GUIDE TO INSTAGRAM HOW TO BRING ‘YOUR STORY’ TO LIFE ON INSTAGRAM I have created this beginner’s guide to Instagram to help you make Instagram part of your social media and digital marketing strategy. SIGNING UP FOR INSTAGRAM Instagram is primarily a mobile-only application. While there is a website interface for Desk and Laptops, it contains extremely limited functionality, in that although you can view your feed and update your profile, you can’t post any content. When you launch the mobile app for the first time, it will take you through the account setup process. DOWNLOAD AND LAUNCH THE INSTAGRAM APP Download the Instagram app by going to the App Store on Your Mobile Phone. Once it is installed, open it. STRATEGY Instagram is a very visual medium, so you need to be creative in what you decide to share. Content should be either engaging or valuable to your audience, aim to entertain, inspire and inform. As with any social media platform, the more you interact and engage with your audience’s posts, the more they’ll interact and engage with yours. Consider staggering your best content over a few days to naturally build engagement and your brand’s story. Use a specific style of photography and colors that emulate the qualities of you and your brand and ensure you reflect your style and tone of voice. You need to try and project your personality and values through all your posts and build a wall that reflects what you feel is important and relevant to your perfect target audience. This will attract a loyal likeminded audience, real fans. Start with one to three posts a week, but you should experiment with your content and see what better engages your audience: if it’s at a specific time of day or with a specific hashtag. It’s important to remember that the current Instagram algorithm likes it when you keep your posting regular and that if you post only sparsely, you could see your engagement drop. Consistency is king. Despite its status as a visual medium, Instagram is incredibly versatile in the kind of content that you can post. To help educate and inform or position yourself as a thought leader, post images of inspirational thoughts about your business or sector. If you’re an interior designer, you could post a short video explaining what to look for when purchasing a new sofa. 2 | P a g e Instagram may not be as robust in features as other social networks, but what it is capable of it does efficiently. It’s the perfect way to reinvent the traditional business/customer relationship by having the personality and culture of your company on full display. INSTAGRAM BASICS After signing up for an account, the next step is to follow some other users and look at their photos. Just like Facebook, Instagram uses an algorithm to determine what content to show you and when, so don’t panic if someone suddenly drops out of your timeline. To see more of the accounts, you care about, simply engage with their posts and, if you never want to miss someone’s post, turn on notifications. To do so, click on a post of theirs, and then choose Turn on Post Notifications from the menu. FIND PEOPLE TO FOLLOW Because you’ve already connected your Instagram account to Facebook, you should be automatically prompted to individually follow people in your friends list. However, if you want to search for users not in your personal contacts, click on the magnifying glass icon at the bottom of your screen and Instagram will show you some videos, Stories (we’ll get into those in a minute), and photos by users they think you might like. Other ways to find people to follow include searching for hashtags (#interiordesign or #practicalspaces if you’re looking for specific content, for example). ENGAGE When you see a photo you like, you have many choices for how you can choose to engage. Like: To like a post, either double tap the photo itself or touch the heart icon underneath the photo. Comment: To leave a comment, tap the speech bubble underneath the photo, and type in your message. Stories: To post a story, slide right, and click the plus button. These are available for 24 hours and are a quick and fun way to engage with your audience without worrying about posting at “optimal times”. 3 | P a g e Highlights: Create permanent stories to stay at the top of your Instagram page, called “Highlights”, where your audience can quickly access the main points of any event you wish. Direct messaging: When sending photos or videos over direct message, you can choose to have them “disappear”, after a selected time: View Once, Allow Replay, or Keep in Chat. Saving posts: If you want to save the image to come back and look at later, click the bookmark icon. You can save images on your feed, or while looking through another user’s profile. Explore: Check out the explore page to find content and accounts that suit your business. The explore page shows popular content which is curated to your interests. Getting your content on the Explore page will drive much more traffic! IGTV: View and post video content with IGTV. This feature works a lot like the Explore page, where curated video content populates onto the page. IGTV also has its own separate app, but again, more on this later. GETTING YOUR INSTAGRAM PROFILE RIGHT Before you start posting, take some time to get your profile looking sleek and polished! An Instagram profile consists of a display name, a profile picture, a 150-character description, Story Highlights (once again, we’ll get to those in a minute), an e-mail option, and a link. Unless you’re one of the few users with a verified account (which you probably won’t have upon first signing up), this is the only link you can work with in Instagram. Arguably, the two most important parts of your profile will be your description and your link. Describe as succinctly as possible what your business does and include a call to action. This call to action can include signing up for your recent newsletter, checking out your blog, or joining your mailing list. Instagram also lets you put hashtags in your description, so put a relevant one in there if it fits and will help guide people to your profile naturally! When choosing a link for your profile, choose something that will send users directly to your latest project (you can change this link as many times as you’d like.) You can use emoji’s in your description if it helps your message and tone. Additionally, if you have more than one business and, subsequently, Instagram profile, Instagram now let’s you add clickable links to another profile in your bio! If you’re a blogger, I recommend always creating a post that draws attention to your latest article and refer people to your profile to find the link. Also, while using a shortened URL might seem appealing, we advise against it, as people are less likely to click on a link if there’s no context to let them know 4 | P a g e where the link will take them. That bit.ly link could be for anything without accompanying text. When you really would like multiple links, you can add a ‘linktree’ link in your bio and upload multiple options. Sign up at www.linktr.ee and follow their instructions. POSTING YOUR INSTAGRAM PHOTOS So now that your account is all set up and you’ve engaged with some other posts, it’s time to get posting! Select the plus icon in the bottom middle of the screen to start the process. The most recent photo from your camera roll will be selected, but you can scroll to choose another. If you want to take an in-the- moment shot (how we all used to use Instagram back in the day), click on the word Photo at the bottom of the pop up screen to change your selection from Gallery, ‘Photo’ for stills, and ‘Video’ for motion. Tip: To stand out on someone’s Instagram feed, ask yourself would I want to like this image on someone else’s feed, before posting. Tap the round button to take a photo or hold it down to take a video. You can then choose one of multiple Instagram filters to apply to your picture. There are plenty of free filters to use, and by choosing the same filter or style of filters for every photo you post, your posted content will become instantly recognizable to your audience, and your profile will look uniform. You can also tap on Edit at the bottom of your screen to do more fine tuning, such as adjusting brightness, saturation, contrast, and more. Once you’re happy with the look of your photo, tap on Next in the upper right corner of your screen. Unless you’re a celebrity, you’ll want to include a caption uploads/Geographie/ beginner-guide.pdf