ENJOY OUR GOOD TASTE WITH YOUR GOOD JUDGEMENT.® ©2009 DRAMBUIE IS A REGISTERED

ENJOY OUR GOOD TASTE WITH YOUR GOOD JUDGEMENT.® ©2009 DRAMBUIE IS A REGISTERED TRADEMARK OF THE DRAMBUIE LIQUEUR COMPANY LIMITED, EDINBURGH, SCOTLAND. IMPORTED BY DRAMBUIE IMPORT COMPANY, MIAMI, FL. LIQUEUR - 40% ALC. BY VOL. THE LEGEND REBORN A NEW BOTTLE FOR THE ORIGINAL 1745 RECIPE Learn more about the legend and how to use it at PursuitOf1745.com The sleek, more efficient shape creates an easier pour while clear glass reveals the glowing amber liquid inside. The detailed neck and slashed shoulders capture attention, while its taller stature and more striking label make this famous liqueur stand out anywhere. THE SPIRIT LIVES ON “One of the top five liqueurs ever produced in the history of distilled spirits.” – F. Paul Pacult’s Spirit Journal MAY 2009 HAWAII BEVERAGE GUIDE 1 THE BEVERAGE NETWORK CROSSWORD This month features clues about Gin. Across 1 Imported Gin, with 38 down 5 Standard or average 8 Girls 12 Horse 13 Hole maker 15 Margarine 16 Kid’s cereal brand 17 Sugar-free brand 18 What cars travel on 19 Arranges 21 Imported Gin 23 Arise (2 wds.) 25 Food and Agriculture Organization (abbr.) 26 African nation 29 Chart 31 Makes a sweater 35 Venus 37 Reverend ( abbr.) 39 Gap 40 American Cancer Society (abbr.) 41 Aaron’s son, Moses’ nephew 44 Wrath 45 Bride’s headdress 47 Record 48 Diverge 50 Improvise a speech 52 Neither’s partner 54 Helper 55 Proof ending 57 Whitley ____, Imported Gin 59 Workplace 62 ____ Sapphire, Imported Gin 65 Citizen 66 Shoot clay pigeons 68 Id’s counterparts 70 Hawked 71 Waitress on Cheers 72 Meditation 73 Upper body muscles 74 Aye 75 Annoyance Down 1 Greenwich Mean Time 2 Boat movers 3 Clench you teeth 4 Six-sided polygon 5 Marsupial 6 Music 7 Pull in a fish 8 Domestic Gin 9 Healing plant Solution 10 Bony 11 Sward 13 Purple vegetable 14 Shallow area 20 “I dream of __” (old TV show) 22 Talk 24 Example of perfection 26 Fruit 27 Arched 28 Italian herb 30 Brand of dispensable candy 32 Book by Homer 33 Light cake 34 Operate 36 Both 38 Imported Gin, with 1 across 42 Billion years 43 Land 46 Fluids 49 Domestic Gin 51 Sleeping place 53 Opposes customs 56 Platter 58 Small particle 59 Footgear 60 Baby powder 61 Yes 63 Competition at the Greek games 64 Yoga practicer 65 Cooking measurement 67 Before, poetically 69 Stood opposite MAY09_crossword.indd 1 Wine Values The timing has never been better to stock up on value wines that deliver. By W.R. Tish Unpredictable Gin Different flavor profiles means there’s room for gin to run. But which way? By Jenny Adams Speak Easy A chat with Patron’s John McDonnell Cocktail Shake-offs Noah Rothbaum explains how spirit- s p o n s o r e d c o c k t a i l competitions provide an e d u c a t i o n forum and brand visibility. Brand Profile: Hpnotiq The blue liqueur sets its sights on the female demographic. By Alia Akkam Exploring Pisco Peru and Chile’s national cocktail may just go the way of the Mojito. Alia Akkam investigates. Subscriptions: To subscribe, or receive help with an existing subscription or change your address, please call us: Phone: (808) 591-0049 Fax: (808) 591-0038 e-mail: Publisher@hawaiibevguide.com HOW CAN WE HELP YOU? hawaiibevguide.com s SUBSCRIBE ONLINE! s Up load Trade Events Photos s Advertising Editorial Planner s Brand Index Listing A-Z s DOWNLOAD THE MAY BEVERAGE NETWORK CROSSWORD PUZZLE! JUST A CLICK WAY! PRICE LIST 2 Behind The Bar By David Kratt 4 Tapping the Trade By Liane Fu 6 NewsFront BE AMERICA News Flash 8 Industry News 10 Eye on Trade By Liane Fu A-2 Social Responsibilty By Daina Paulin A-4 ABL Conference Coverage By Daina Paulin A-6 NABCA Conference By Daina Paulin A-8 At the Bar By Robert Plotkin A-10 Spiritscope By Duncan Cameron A-12 Brand Profile: By Elyse Glickman Ferrari-Carano Wines A-96 Beverage Network Crossword A-14 Official Price List Section A-77 Brand Index A-94 Industry Directory A-96 The Beverage Network Crossword DEPARTMENTS CONTENTS 32 32 40 38 24 17 Volume 60 I May 2009 I Issue No.11 FEATURES Place your order today! Order Toll Free: 1-(800) 728-2570 2 HAWAII BEVERAGE GUIDE MAY 2009 38 A-4 6 POSTMASTER: Please send address changes to HAWAII BEVERAGE GUIDE, P.O. Box 853, Honolulu, HI 96808 Hawaii Beverage Guide is an independent monthly trade publication devoted to the beer, wine and liquor industry in the entire state of Hawaii. The views expressed in this publication other than our own editorial comment do not necessarily express the opinion of the publisher. Because of the confidential nature of the matter contained herein, Hawaii Beverage Guide is restricted to members of the industry. Subscriptions are accepted on this basis only. Nothing may be reprinted or reproduced in whole or in part without written permission from the publisher. Published monthly by Service Publications, Inc., dba Hawaii Beverage Guide. Prices are $40.00 + tax per year; $6.00 + tax per single issue, airmail extra. Periodicals postage paid at Honolulu, Hawaii. Contents copyrighted 2009 by Service Publications, Inc. Publisher/Editor: Christopher Teves Accounting: Josie Ancog Staff Writer: Liane Fu Consultant: Campbell Mansfield Published monthly by: Service Publications, Inc. (USPS 018-010) 1311 Kapiolani Blvd. #301 Honolulu, HI 96814 PHONE: (808) 591-0049 FAX: (808) 591-0038 TOOL OF THE TRADE FOR HAWAII’S BEVERAGE INDUSTRY SERVING ALL ISLANDS IN THE 50TH STATE SINCE 1949! publisher@hawaiibevguide.com www.hawaiibevguide.com PROUD MEMBER OF National Coverage, Local Advantage The Beverage Network Publications are serviced by Beverage Media Group, Inc. 116 John Street, 23rd floor, New York, NY 10038 TELsFAX www.bevnetwork.com BEHIND THE BAR by David T. Kratt TAKING NOTICE OF THE NOT SO OBVIOUS C ustomers know it when they see it. They notice things like timely service and a pleasant personality. It’s like walking out of a movie theatre and deciding whether you liked the movie. But just as most of us don’t really know what goes on behind the scenes of making a movie; most customers don’t really know what goes into providing good service. Here are a few examples of behind the scenes behind the bar: Good bartender / other bartender routine – Dividing the bar into sections can cause it. Customers coming in to see one bartender in particular could also cause it. And inexperienced bartenders may tend to do it when his or her co-bartender started out servicing a customer first. Feel free to add to this list the next time you find yourself giving customers a hands-off treatment. You don’t want to be the “other” bartender. You may not have landed the leading bartender role but you can earn best- supporting honors. Help cover the busier bartender’s section when you can. Make it a point to stop by customers who so far have been waited on only by your co- bartender. Say things like, “How are you doing tonight?” “Good to see you,” or “Are you doing okay here?” It’s a pleasure to be of service – Bartending is not just a job. Okay, it’s a job, but customers should never figure out that plot twist. Conceal any it’s-just-a- job attitude with good dialogue. Instead of saying nothing, you say things like, “It’s my pleasure,” “I’m on it!” or “You got it!” Roll out the red carpet – Regulars are our bread and butter during the slow times and off-season; and they show us we’re doing something right. Take away our regulars and what do we have? Regulars are those people that attract people. But still, it’s easy to take regulars for granted. We get a little tired of seeing the same old faces every time we walk behind the bar, many are not the greatest tippers, some we’re not all that crazy about and a few, shall we say, are pains in the behind the scenes. Movie-goers have no idea what effort goes into good acting. But we do! Sometimes it takes quite the effort to not fall out of character with regulars. Now just remember to begin your “Best Actor Award” speech with, “I’d like to thank all the regulars….” Never play the typecast role – She quickly maneuvers her way toward the bar; then looks around before climbing into a barstool. The bartender slowly dislodges from his comfortable spot behind the bar. He tosses a cocktail napkin at her like a Frisbee and stone-faced says, “What do you need?” She thinks, is this bartender having a bad night or is he always this way? Well…which is it? You’re bored? Fatigued? You just got a bad tip? An annoying customer is making you cranky? You’re in one of your moods? You’re burnt out by working with the public? Good bartenders never spoil a happy ending for customers, especially with an opening line. Q Please send correspondence to dtkratt@ chartermi.net or P.O. Box 638, Grand Haven, Michigan 49417. 500 EXHIBITS t INDUSTRY SEMINARS t FREE! WED, JULY 8 t 10am-6pm t THUR, JULY 9 t 10am-5pm Blaisdell Center t 777 Ward uploads/Geographie/ may-2009-hawaii-beverage-guide.pdf

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