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Guide to facebook A Hotel ?s Guide to Facebook A Hotel ?s Guide to Facebook March March CA Hotel ? s Guide to Facebook Just a few years ago Facebook used to be a closed network for college kids Its value for business was unclear But a lot has changed sinc

A Hotel ?s Guide to Facebook A Hotel ?s Guide to Facebook March March CA Hotel ? s Guide to Facebook Just a few years ago Facebook used to be a closed network for college kids Its value for business was unclear But a lot has changed since then as the network opened up to become what is now arguably the most important social networking service on the planet for audiences of all ages and a good communications opportunity for brands In this guide we will look at how your hotel can bene ?t from Facebook as a way to create community cultivate loyalty and ultimately increase revenue A Hotel ?s Guide to Facebook March CTable of contents Facebook today What does and doesn't work on Facebook Five di ?erent approaches to Facebook New developments Designing an engaging brand page Moving beyond setup integrating Facebook with your website Promotions on Facebook Case studies outside the hotel industry Action steps Planning your Facebook strategy Bonus Reputation and Facebook What's next A Hotel ?s Guide to Facebook March CFacebook today As I write this in March Facebook has exploded in popularity past million active users and shows no signs of slowing down ? ? More than billion pieces of content web links news stories blog posts notes photo albums etc are shared each month ? ? More than translations are available Every minutes on the site ? ? More than million links are shared ? ? About of Facebook users are ? ? More than million status updates are outside the United States made ? ? There are more than million active ? ? More than million photos are uploaded users currently accessing Facebook through their mobile devices ? ? More than million comments are posted The Facebook press page shares more statistics as of March ? ? of active users log on to Facebook ? ? People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users But perhaps more important than these impressive numbers is the fact that Facebook is becoming more than just a social network it is becoming a platform ? ? in any given day for social communication something we ? ? The Average user has friends will discuss in more detail later ? ? Average user is connected to community pages groups and events ? ? Average user creates pieces of content each month From a marketing standpoint the fact that people share more personal details about their identity on Facebook than anywhere else o ?ers unique advantages As brands we have access to a depth of demographic information providing opportunities such as ad campaigns targeted to employees at selected companies or speci ?c university graduating classes When it comes to return on investment we have evidence - both anecdotally and through research - that Facebook can be more powerful than Twitter and other social networks for generating sales A Hotel ?s Guide to Facebook March CFacebook today continued Dan