T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com

T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Mark Rittman, Technical Director, Rittman Mead Author of the Oracle Press book “Oracle BI Developers Guide” Introduction to Oracle Business Intelligence T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Mark Rittman • Mark Rittman, Co-Founder of Rittman Mead • Oracle ACE Director, specialising in Oracle BI&DW • 15 Years Experience with Oracle Technology ‣ Oracle BI since 1998 (Discoverer, Designer etc) ‣ OBIEE since 2007 (OBIEE 10g+) ‣ Oracle OLAP/Express since 2000 ‣ OWB, ODI, Oracle RBDMS (OCP) etc • Regular columnist for Oracle Magazine • Author of two Oracle Press Oracle BI books ‣ Oracle Business Intelligence Developers Guide ‣ Oracle Exalytics Revealed • Email : mark.rittman@rittmanmead.com • Twitter : @markrittman T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Regular Speaker at OOW, Blogger, Writer for Oracle Magazine • Presenter on Oracle BI at the last 5 Oracle Open Worlds • Columnist for Oracle Magazine (Oracle BI) • Writer for OTN • Past board member for ODTUG, chair of UKOUG BIRT SIG • Oracle ACE Director • Blogger for Rittman Mead blog • Tweeting at @markrittman T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com About Rittman Mead • Oracle BI and DW gold partner • World leading specialist partner for technical excellence, solutions delivery and innovation in Oracle BI • Approximately 30 consultants worldwide • All expert in Oracle BI and DW • UK based • Offices in US, Europe (Belgium) and India • Skills in broad range of supporting Oracle tools: ‣ OBIEE ‣ OBIA ‣ ODIEE ‣ Essbase, Oracle OLAP ‣ GoldenGate ‣ Exadata T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Rittman Mead in the Developer/User Community T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com “Oracle BI Developers Guide” : Oracle Press, 2012 • End-to-end development guide for OBIEE 11g (covers up to 11.1.1.6) • From installation and architecture, through to dashboards, integration and team development • Based on 6yrs+ of OBIEE experience, beta program participation, implementation etc • Technical focus, step-by-step instructions along with concepts and product history • Participation by the Oracle BI development team, including technical editing by Mike Durran, forward by Balaji Yelamanchili T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com “Oracle BI Developers Guide” : Oracle Press, 2012 • Chapter 1 : Oracle Business Intelligence Overview and Architecture • Chapter 2 : Installation and Upgrading of Oracle Business Intelligence • Chapter 3 : Modeling Repositories using Relational, File and XML Data Sources • Chapter 4 : Creating Repositories from Oracle Essbase and Other OLAP Sources • Chapter 5 : Configuring and Maintaining the Oracle BI Server • Chapter 6 : Creating Analyses, Dashboards, KPIs and Scorecards • Chapter 7 : Actionable Intelligence • Chapter 8 : Security • Chapter 9 : Creating Published Reports • Chapter 10 : Systems Management • Chapter 11 : Managing Change • Chapter 12 : Oracle Exalytics In-Memory Machine T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com “Oracle Exalytics Revealed”, Oracle Press (ebook), 2012 • Special-edition e-book that took the Exalytics chapter and updated for 11.1.1.6.2 • Additional content on ILOM, testing, aggregate building,11.1.1.6.2 BP1 visuals (trellis charts etc) ‣ “Nowhere will you find a more comprehensive look at Oracle Exalytics from start to finish than in this book … extremely thorough and easy to follow … and I find this narrative incredibly useful to explore the product.” ‣ “The book … delivers what it promises on its title, a thorough review on the most important aspects of this engineered system created by Oracle Corporation” T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com What is Oracle Business Intelligence? • Oracle BI provides a set of web-based tools for reporting and analyzing data • Based around dashboards, built around graphs, tables, pivots etc • Multiple server architecture that splits data access / presentation elements • Based on Siebel Analytics technology • Connects to multiple data sources ‣ Oracle DB & Exadata ‣ SQL Server, DB/2, Teradata ‣ Essbase, Oracle OLAP, MSAS ‣ ADF View Objects etc • Integral part of Oracle Fusion Middleware T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Some Cool Things About Oracle Business Intelligence 11g • The Oracle BI Repository (“semantic business model”) • Interactive dashboard analytics • Integrating BI with business processes, rich web applications, and mobile applications T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Example 1: An Enterprise-Wide Business Analytics Semantic Model • All reporting tools within Oracle BI take their data from a shared metadata layer • Defined as dimensional model, embeds common calculations and drill paths • Subject-area and row-level security • Three-layer design to provide abstraction from underlying complicated source systems • Can source data from ‣ Oracle DB + other RBDMSs ‣ Oracle Essbase, OLAP ‣ Oracle ADF, web services ‣ Hadoop ‣ Oracle TimesTen ‣ etc Simplification of the Data Model Integration of Disparate DataSources Addition of Business Logic and Calculations T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com The Enterprise Semantic Model Demonstration T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Example 2 : Rich Interactive Dashboards, No Programming Needed • Users access information and analytics through rich, analytic role-based dashboards • Can also publish reports to PDF, distribute, or access through MS Office T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Creating dashboards and analyzing data Demonstration T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Example 3 : Integration Across Oracle Fusion Middleware • BI content can be embedded in ADF and WebCenter applications, share common look-and-feel, security, event handling model, tooling • Basis of the Oracle Fusion Applications T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com More Information • Thank you for attending this presentation • More information can be found at http://www.rittmanmead.com • Contact us at info@rittmanmead.com or mark.rittman@rittmanmead.com • “Oracle Business Intelligence Developers Guide” and “Exalytics Revealed” out now! • Follow-me on Twitter (@markrittman) or Facebook (facebook.com/rittmanmead) T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Oracle BI Integration with Oracle Fusion Middleware Demonstration T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com Mark Rittman, Technical Director, Rittman Mead Author of the Oracle Press book “Oracle BI Developers Guide” Introduction to Oracle Business Intelligence uploads/Industriel/ oracle-developers-guide.pdf

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