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Processes, Systems, and Information, 2e (McKinney/Kroenke) Chapter 11 Business

Processes, Systems, and Information, 2e (McKinney/Kroenke) Chapter 11 Business Intelligence and IS 1) A typical business intelligence database is large in volume. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 1 Course LO: Compare and contrast different business intelligence systems 2) BI systems are reducing their capacity to help businesses identify important patterns in data. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 1 Course LO: Compare and contrast different business intelligence systems 3) The objective of most business intelligence processes is to inform. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 2 Course LO: Compare and contrast different business intelligence systems 4) The efficiency objective of business intelligence is to inform someone in the business. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 2 Course LO: Compare and contrast different business intelligence systems 5) BI systems restrain from combining operational data with data from other sources before storing them in the repository. Answer: FALSE Difficulty: Moderate AACSB: Information Technology Chapter LO: 3 Course LO: Compare and contrast different business intelligence systems 6) To use BI applications, businesses should avoid depending on traditional transactional databases. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 3 Course LO: Compare and contrast different business intelligence systems 1 Copyright © 2015 Pearson Education, Inc. 7) Typically in a BI system, analysis begins with a massive volume of data being scaled down to a small set if the analysis looks promising. Answer: FALSE Difficulty: Moderate AACSB: Information Technology Chapter LO: 3 Course LO: Compare and contrast different business intelligence systems 8) A BI server is used by an analyst to analyze data and produce the output. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 3 Course LO: Compare and contrast different business intelligence systems 9) When users do BI analysis by themselves, it is called self-service BI. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 3 Course LO: Compare and contrast different business intelligence systems 10) A data warehouse is specially designed to sort and retrieve large volumes of data. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 3 Course LO: Compare and contrast different business intelligence systems 11) Data mining is the first step of a BI activity supported by business intelligence information systems. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 12) Operational data are often structured in a way that readily supports BI analysis. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 2 Copyright © 2015 Pearson Education, Inc. 13) The primary objective of a reporting process is predicting patterns and relationships in data. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 14) An RFM analysis considers how recently a customer has ordered and how much the customer has spent. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 15) Data that is analyzed once using slicing and dicing cannot be reanalyzed. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 16) With an OLAP report, it is possible to drill down into data. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 17) The data mining process has the same activities as the reporting process. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 18) The data mining process can predict the likelihood of various outcomes of a particular event. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 3 Copyright © 2015 Pearson Education, Inc. 19) One of the applications of the data mining process is to predict products that tend to be purchased together. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 2 Course LO: Compare and contrast different business intelligence systems 20) Market basket analysis is a technique used to segment the customer base. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 21) Market basket analysis predicts cross-selling opportunities. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 22) With unsupervised data mining, analysts typically create a model or hypothesis before running the analysis. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 23) Dashboards can be used to monitor business processes and indicate abnormal conditions with clear signs. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 4 Course LO: Compare and contrast different business intelligence systems 24) The decision-making process is one of the most frequently occurring processes in an organization. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 5 Course LO: Compare and contrast different business intelligence systems 4 Copyright © 2015 Pearson Education, Inc. 25) Rules cannot be programmed into business intelligence applications. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 5 Course LO: Compare and contrast different business intelligence systems 26) With the advent of business intelligence, companies can more accurately predict the rate that offers will be accepted. Answer: TRUE Difficulty: Moderate AACSB: Information Technology Chapter LO: 5 Course LO: Compare and contrast different business intelligence systems 27) Big Data information systems are similar in data and software in comparison to routine-sized databases. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 6 Course LO: Compare and contrast different business intelligence systems 28) Traditional techniques cannot be used to process Big Data. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 6 Course LO: Compare and contrast different business intelligence systems 29) Using the MapReduce techniques, pieces of data are integrated to form a huge chunk of information. Answer: FALSE Difficulty: Moderate AACSB: Information Technology Chapter LO: 6 Course LO: Compare and contrast different business intelligence systems 30) MapReduce systems access the data stored in the secondary storage using SQL systems. Answer: TRUE Difficulty: Moderate AACSB: Information Technology Chapter LO: 6 Course LO: Compare and contrast different business intelligence systems 5 Copyright © 2015 Pearson Education, Inc. 31) For BI applications, a few missing data points is better than no data at all. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 7 Course LO: Compare and contrast different business intelligence systems 32) Granularity refers to the inconsistencies and missing values that exist within data. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 7 Course LO: Compare and contrast different business intelligence systems 33) Clickstream data is used to track everything the customer does at a Web site. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 7 Course LO: Compare and contrast different business intelligence systems 34) Leaders can contribute to BI pushback by overselling the potential of a BI system. Answer: TRUE Difficulty: Moderate AACSB: Information Technology Chapter LO: 7 Course LO: Compare and contrast different business intelligence systems 35) The operational data collected by SAP is known as business objects. Answer: FALSE Difficulty: Easy AACSB: Information Technology Chapter LO: 8 Course LO: Compare and contrast different business intelligence systems 36) Organizations implementing SAP can choose to write additional code to accomplish tasks that SAP does not provide. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 8 Course LO: Compare and contrast different business intelligence systems 6 Copyright © 2015 Pearson Education, Inc. 37) Business intelligence will continue to expand as Big Data matures. Answer: TRUE Difficulty: Easy AACSB: Information Technology Chapter LO: 9 Course LO: Compare and contrast different business intelligence systems 38) A credit card provider uses a software to determine the likelihood of customers defaulting on their payments. The software assigns a credit score to each customer based on their past transactional records. This software is an example of a ________ system. A) project management B) business intelligence C) collaboration D) budgeting Answer: B Difficulty: Moderate AACSB: Information Technology Chapter LO: 1 Course LO: Compare and contrast different business intelligence systems 39) Which of the following statements is true about business intelligence systems? A) They help identify patterns in mountains of data. B) Their use by private organizations is restricted by law. C) They require highly trained analysts to uncover data patterns. D) They are expensive to acquire due to the rising cost of data storage. Answer: A Difficulty: Moderate AACSB: Information Technology Chapter LO: 1 Course LO: Compare and contrast different business intelligence systems 40) Which of the following is an effectiveness objective of the BI process? A) storing and retrieving data B) assessing current conditions C) working with budget constraints D) staying within time limits Answer: B Difficulty: Easy AACSB: Information Technology Chapter LO: 2 Course LO: Compare and contrast different business intelligence systems 7 Copyright © 2015 uploads/Industriel/ mckinney-psi2e-tif-11.pdf