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Branding guide 1 Acts of Kindness Branding Guide ??Through performing acts of kindness throughout Western ? s campus and Bellingham we will encourage empathy among students Life on campus is straining and we seek to be a positive force among our peers thr

Acts of Kindness Branding Guide ??Through performing acts of kindness throughout Western ? s campus and Bellingham we will encourage empathy among students Life on campus is straining and we seek to be a positive force among our peers through doing small things to make a big di ?erence ? CTable Of Contents Brand Position ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Brand Personality ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Brand Voice ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Club Assets and Guidelines ? ? ? ? ? ? ? ? ? ? ? ? CBrand Position Western ? s Acts of Kindness Club utilizes its ability to spread positivity and happiness through campus It is our purpose to encourage support among students and build our community Brand Personality Western Washington ? s Acts of Kindness club is geared toward growing a positive and uplifting atmosphere on the club ? s campus We believe that through the little things and acts that we make everyday we can make a di ?erence at Western and in the world CBrand Voice Our goal is to show students all throughout campus that we are here to support them and encourage them to support each other We do this mainly through outreach programs Because our club is all about showing support through acts of kindness we want to make sure we act Tone In all written or verbal communication we assume a tone that is supportive and encouraging We don ? t claim to don ? t claim to have all the answers to yours issues but we want to be there to uplift you in tough times or smooth sailing Framing the message We want to be heard but we also don ? t want to be too aggressive Our goal is to avoid leaving anyone out We want to include everyone and make all people feel welcome through language that is supportive in general The way to Csucceed is getting people to share stories of spreading the acts of kindness on various social media outlets Words associated with brand voice Happy energetic supportive kind peaceful inclusive encouraging inspirational community creative and simplicity CClub Assets and Guidelines Fonts Our go-to font is Helvetica it is a crisp clean and easily readable font Our other font is a serif font called Cambria It should be used for print documents like press releases Our logo employs Helvetica in its lettering and we use the same font in the majority of our work to keep a cohesive and simpli ?ed image Sans Serif Helvetica Serif Cambria CColors We have chosen blue orange and purple to represent our club because we feel that they encompass the spirit of our club Blue and purple are the colors that represent suicide awareness so we wanted to