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The strapline tells us that the magazine is “celebrating 24 years at the top!”

The strapline tells us that the magazine is “celebrating 24 years at the top!” At the top of what, we’re not entirely sure, but the phrasing encourages the reader to feel a part of something great. The Magazines Revision Guide Pride Magazine Context In the 1950s and 60s, women’s magazines moved away from articles on homemaking and moved towards articles on beauty. Fashion also moved up the agenda, with less about how to make it and more about how to wear it. So, with consumption at the top of the agenda, readers were being reminded that they should look and feel the best they could and the best way to achieve this was by purchasing the latest cosmetics and hair care advertised within the magazine’s pages. This is still very much the case today and is evident in this magazine. Target Audience: Women, 25-40, BC1, Black British Why do people read women’s magazines? The function of magazines is “to provide readers with a sense of community, comfort, and pride in this mythic feminine identity” (‘Media Semiotics’, Bignell, 1997, p61) Magazines promote a “feminine culture” and therefore “define and shape the woman’s world” (‘Feminisim and Youth Culture’, McRobbie, 2000, p69), so they become a familiar friend for the female filled with advice, entertainment and provide a form of escapism for the reader. Uses and Gratifications: This positive and empowered representation of black women is constructed to appeal to the target demographic of readers from this group. According to Rubicam and Young, these women may be Aspirers who gain Personal Identity from the magazine as it reinforces their views of themselves as black women in society Media Language The various forms of media language used to create and communicate meanings in media products, for example:  Visual codes: Camera shots/angles, editing  Audio codes: non diegetic music, effects, dialogue  Language codes: written or spoken words. How choice (selection, combination and exclusion) of elements of media language influences meaning in media products, for example:  How the selection and combination of camera shots creates narrative in the set television episodes or music videos.  How the written text anchors meanings in the images on the set newspaper front pages to portray aspects of reality  What has been excluded from the set print advertisements— and how the point of view might be different if alternative elements had been included.  How the combination of design elements, images and cover lines conveys messages and values on the set magazine front covers 1 The pose used by the cover star, Harris, with her hand on her hip suggests confidence and sass. It’s also a photographer’s trick to lengthen the appearance of the torso, helping to make her look taller and slimmer, trying to add to her beauty and further improve her body shape making her figure aspirational to the target audience. Harris is looking directly at the audience, seemingly making eye contact. This is a common convention of magazines and helps to add to the more personal approach of this format. The red and black colour palette used for the cover lines helps to support the idea of pride. Red is associated with pride and strength and the black is a strong, bold statement, perhaps representative of their target audience, women of colour. Media Language 2 The Title of the magazine, Pride, has connotations of self-respect, self-esteem, dignity and strength. There is a subtext of resistance and an affirmation of cultural identity. Some of the masthead is lost behind the cover star’s head, suggesting her dominance and showing how confident the magazine is that their readers will still recognise their brand, despite not being able to see all of the title. The layout is a highly conventional design for a women’s lifestyle magazine. The cover star is positioned centrally and layered over the masthead. The coverlines are placed around the sides. Her white, form fitting dress and straightened hair connote sophistication and femininity and the use of the medium long shot shows off her slim physique. The high key lighting is also very flattering Consider how media language portrays aspects of reality, constructs points of view and conveys messages and values: The cover lines Practice Question: Explore how the front cover of Pride Magazine uses media language to communicate meaning: Images (5) 3 One cover line references Female Genital Mutilation but uses only its acronym (FGM). There’s an assumption then that the reader will understand this and so have a certain level of social and cultural understanding of the practice. It’s a controversial topic, illustrating how the magazine is comfortable covering such serious topics through investigative journalism and sees their target audience as mature enough to handle the subject matter, and educated enough to engage with it. Harris’ cover line, “Bond And Beyond”, suggests that her role as Eve Moneypenny in the Bond film was a defining role for her, and her career has continued to improve ever since. However, it’s argued that her defining role was in fact Tia Dalma in Pirates of the Caribbean. Perhaps though, this image of her as a voodoo witch doesn’t fit with the mainstream ideals of feminine beauty. Whereas Bond females have certain attributes associated with them – those of beauty, femininity and overt sexuality. This cover line anchors the preferred reading that whilst some women are empowered, society is still unequal and there are challenges to overcome. This representation is important as it reflects the experiences of the readers offering them value reinforcement. The powerful verbs and full stops add emphasis. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… …………………………………………………… Text/Written Language (5) …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ……………………… Layout and Design (5) 4 …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… ………………………….. …………………………………………………………………………………………………………………………………………………………………………… …………………………..………………………………………………………………………………… Representation  The choices media producers make about how to represent: Events: e.g. how the set newspaper front pages combine images and text to convey information about the issues and events in the main splash (story)  Social groups: categorised by age, gender and ethnicity.  Ideas: e.g. how the set magazine front covers communicate ideas about gender/ identity in the use of media language.  The ways aspects of reality may be represented differently depending on the purposes of the producers: e.g. newspapers are informative and need to include factual detail, a sitcom might exaggerate/ subvert reality to entertain  How and why particular social groups may be underrepresented or misrepresented: Media products often feature representations of powerful social groups (who have traditionally controlled the media). Certain groups (e.g. minority ethnic or LGBTQ people) may be absent, or under/misrepresented (e.g. stereotyped).  How representations convey: viewpoints, messages: The choices about how to represent a social group will communicate a point of view, e.g. the set Pride cover conveys positive messages about black female empowerment.  Representations also convey values & beliefs, e.g. about diversity and human rights in the set video for Freedom Image 5 Naomie Harris representation supports dominant stereotypes concerning western beauty standards. She wears a tight strapless dress which shows of her slim figure. This is emphasised through the medium long shot and the high key lighting. She has straightened hair- could this have something to do GQ Magazine Context Launched in 1931, GQ began its life as a quarterly publication called Gentleman’s Quarterly, aimed specifically at fashion industry insiders. Its popularity with customers caused its rebranding in 1967 to GQ. Produced by Condé Nast, today GQ is a multi- platform brand. Each issue is published in print and on the iPad; it has its own acclaimed website, iPhone apps and an annual event called ‘GQ Men of the Year’. GQ has an average circulation of around 115,000 and a readership of almost 400,000 through its various platforms. GQ’s catch phrase is ‘the magazine for men with an IQ,’ The brand is built around more traditional ideas of masculinity. It includes coverage of executive concerns and targets a more serious minded, conservative, older reader than some other men’s lifestyle magazines such as Loaded and FHM. Target Audience: Men, 30- 45, ABC1, City dwellers Social Cultural Context In 1994, Mark Simpson an author and journalist coined the word ‘Metrosexual’ in an article for the Independent newspaper after he attended Britain’s first GQ style exhibition. He is famously quoted as saying “I had seen the future of masculinity and it was moisturised.” This term gained global popularity in the early 2000s, epitomised by men like David Beckham, when it became more socially acceptable for men to openly care about their looks, clothing and skincare regime. Men’s magazines embraced this through their content and advertising. Arguably, the primary role of such magazines is to encourage spending amongst its readers. In 2014, Simpson then introduced the term ‘spornosexuals’, men who are extremely body uploads/Litterature/ magazines-revision-guide.pdf