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Corporate Style Guide April, 2007 Style Guide PAGE 1 LOGOTYPE SIGNATURE GRAYSCA

Corporate Style Guide April, 2007 Style Guide PAGE 1 LOGOTYPE SIGNATURE GRAYSCALE LOGO Corporate Logo Usage 1 CORPORATE LOGO/SIGNATURE The Mellanox Technologies signature is used to represent the organization in all its activities. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials. The Signature consists of two elements: 1. the symbol 2. the logotype Because the signature is a registered trademark, the relationship between theese elements should never be altered. This ensure legal protectability, builds recognition and reinforces our positioning. CORPORATE 2-COLOR LOGO/SIGNATURE PMS 274 Blue 60% Black 100% Black 60% Black Style Guide PMS USED COLORS Logo Blue – PMS 274 Logo Gray – 60% Black PMS158 ORANGE PMS 116 GOLD PMS 286 BLUE PMS 1805 RED CMYK CONVERSION COLOR CYAN MAGENTA YELLOW BLACK PMS 274 100 100 0 28 GRAY 0 0 0 60 PMS158 ORANGE 0 61 98 0 PMS 116 GOLD 0 16 100 0 PMS 286 BLUE 100 66 0 2 PMS 1805 RED 0 91 100 23 RGB CONVERSION COLOR RED GREEN BLUE PMS 274 34 31 114 GRAY 35 31 32 PMS158 ORANGE 245 128 37 PMS 116 GOLD 255 210 0 PMS 286 BLUE 0 93 170 PMS 1805 RED 191 49 26 2 LOGO VARIATIONS These accepatable variations of the corporate logo should only be used when space or application dicatate its use. This use is an EXCEPTION. Style Guide 4 LOGO CLEAR SPACE X X LOGO MINIMUM SIZE No smaller than 1” No smaller than 1.5” Stacked Logo Horizontal Logo Logo Clear Space and Size The signature should always be surrounded by an adequate amount of clear space in order to set it off from other elements. The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all ap- plications. No other elements should infringe in the clear space. Exceptions require approval prior to use. Minimuim clear space is speciﬁed in units of “X.” X equals the height of the “x” in Mellanox. Style Guide FONTS Bank Gothic BT LIGHT Bank Gothic BT Medium Bank Gothic BT typeface is used for Headlines and Subheads larger than 11 pt. Bank Gothic should not be used for body copy or type smaller than 12 pt It can be used in different colors, screened or reversed out of a background Bank Gothic BT LIGHT Bank Gothic BT Medium Bank Gothic BT LIGHT Bank GothiC BT Medium Universe 57 Condensed Universe 57 Condensed Oblique Universe 67 Bold Condensed Universe 67 Bold Condensed Oblique Universe 55 Roman Universe 55 Oblique Universe 65 Bold Universe 65 Bold Oblique Universe 75 Black Universe 75 Black Oblique Universe typeface is used for body copy and subheads. Use for type smaller than 12 pt. Arial or Helvetica may be substituted for Universe 5 Typography Bank Gothic BT LIGHT Bank Gothic BT Medium Style Guide LOGO USAGE GUIDELINES 6 This is the ofﬁcial corporate logo. The Logo should be used as a single unit whenever pos- sible. The logotype should never be used alone, but should always have the the logomark (eye). The signature or logotype sholod NEVER by used sepa- rately. Do not rearrange or stack the logomark and logotype. Do not change the colors of the logo or logotype. Logo Usage Style Guide 7 Do not tilt or skew logo. Do not enlarge or shrink the logo or the logotype separately. Do not place logo on a background or backgrounds with conﬂicting colors. White is the recommended background. LOGO USAGE GUIDELINES uploads/Litterature/ style-guide.pdf