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Copy style guide Copy Style Guide Elliott Wave International Socionomics Institute Last Update April V CTable of Contents About the guide Copy rules and guidelines Common terms Elliott wave terms Socionomics terms Terms to avoid Publication service and pr

Copy Style Guide Elliott Wave International Socionomics Institute Last Update April V CTable of Contents About the guide Copy rules and guidelines Common terms Elliott wave terms Socionomics terms Terms to avoid Publication service and product names Subject lines headlines subheads and ledes Calls to action Numbers and numerals Times days dates months and years Cities states countries regions and compass directions Punctuation Formatting Attributing quotes excerpts and citations Bold italics and underline Multimedia content charts images video audio etc Other considerations of style and positioning Common copyedits Principles of promotional copywriting Principles of promotional copywriting for socionomics Where did socionomics come from Who we are and are not as an organization Other copy resources Article copy checklist Direct-response copy checklist Proofreader marks Special character keyboard shortcuts CAbout the guide What is this guide for This style guide serves the business interests of Elliott Wave International by laying out standards for copy created across all channels and media It applies to all copy created for external use by the company including publications articles reports webpages images graphics charts product and service names and more It is written with Elliottwave com and Socionomics net foremost in mind but it also applies for EWI's various sister properties including My Elliottwave com Elliottwave net De ation com Socionomics org Newclassicslibrary com Stablecurrencybenchmark com and others Why do we need a copy style guide A copy style guide is a reference tool employees use to keep the company's communications consistent in style including positioning messaging clarity and tone This style guide ensures that our diverse group of content contributors consistently speak the same language to customers particularly with regard to the ?ner details such as how to write product names how to position the Wave Principle and socionomics how to introduce analysts words and phrases to avoid and so on Who uses this guide Everyone This is a companywide style guide for all external communications It's a key resource for marketing creative and production sta ?s who should use it often Analysts and customer service are also encouraged to use this guide but as primary stakeholders and company representatives respectively they may stray from it when they deem necessary or appropriate How do I use this guide Use this guide as a reference tool throughout your daily course of reading writing reviewing or editing copy for the company's various communications This guide is your ?rst reference Your second reference is the AP Stylebook Your third reference is Webster's Dictionary m-w com Should there still be unsolved questions ask an editor or your manager to clarify Return to Table of Contents CCommon terms ? anxious and eager are not interchangeable Anxious refers to worry unease about an imminent event eager refers to excitement about an imminent event ? assure ensure insure ?? Assure indicates a high level of con ?dence that something will happen ensure indicates certainty it will happen insure indicates the issuance of an insurance policy ? di ?erent from not di ?erent