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Mcdonalds style guide McDonald's Style Guide Casper's Company Tampa FL CColor Palette Distinguishing Colors Red Pantone CMYK RGB HEX e b e Yellow Pantone CMYK RGB HEX ?cc Additional Colors Blue Pantone CMYK RGB HEX Lime Green Pantone CMYK RGB HEX d Orange

McDonald's Style Guide Casper's Company Tampa FL CColor Palette Distinguishing Colors Red Pantone CMYK RGB HEX e b e Yellow Pantone CMYK RGB HEX ?cc Additional Colors Blue Pantone CMYK RGB HEX Lime Green Pantone CMYK RGB HEX d Orange Pantone CMYK RGB HEX ? c e Typefaces The McDonald's typeface plays a vital role in the brand identity It is smooth bold and distinct making it recognizable and e ?ective The soft curves and at ends create a contemporary easily readable and child- friendly appearance The 'M' in McDonald's is custom made The typeface used on the o ?cial website is 'Lovin Sans ' not for sale created by the international typeface designers Dalton Maag The font family for marketing materials is Colfax Black Helvetica Neue is similar in style and shares a lot of the same features This font is available in the majority of design applications CApplication Red and yellow are McDonald's most distinguishing colors heavily utilized within the logo When being reproduced in one color the arches should be in either solid yellow black or white The 'M' on wheels is designed to be used for the Drive-Thru only NOT to represent any McDonald's food delivery service such as UberEats or others The additional colors are utilized in global logo manipulations and the signature Ronald McDonald House Charities logo colors are al logo and the yPlace logo CInstagram Posts Promotional Posts This post is designed for Instagram to promote the Millennial Meal The call to action is Use App making it easy and encouraging people to pre-order online or ?nd out more information about McDonald's products and the fresh ingredients they utilize What this post aims to highlight is the fact that Egg McMu ?ns are made with real eggs The checklist and the freshly- cracked egg next to the McMu ?n exempli ?es this and the message is clear to the viewer even at a quick glance The copy beneath the image reiterates the fact that the eggs are freshly cracked and grade-A furthering this by mentioning the meal is only calories The call to action is Learn More If you click this button it will take you directly to the McDonald's website for more information on our meals and ingredients CInstagram Posts Myth Monday Myth Monday is a tactic used to tell the truth about McDonald's meals and their ingredients It is comprised of one social media post a week scheduled for every Monday The food items featured in the posts are chosed due to the level of sontroversy and skepticism surrounding them such as the supposed 'pink goo' Chicken McNuggets and the 'fake egg' in the McDonald's McMu ?n These example posts show the layout the Myth Monday posts will utilize The layout remains uniform to create consistancy and recognition Variety is created through changing the color scheme to any of the colors shown in the McDonald's style guide Page For each post the food item in the subheader is changed to the