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Event sponsorship guide Guide to Event Sponsorship The Current Trends and Best Practices for Success Contents Introduction The New Paradigm of Event Sponsorship The Secret Weapon of B B Events Creating Sponsorship Opportunities Determining Your Value Menu

Guide to Event Sponsorship The Current Trends and Best Practices for Success Contents Introduction The New Paradigm of Event Sponsorship The Secret Weapon of B B Events Creating Sponsorship Opportunities Determining Your Value Menus Win Sponsorship Not Packages Don't Email Your Proposal Closing Next Year ? s Sponsors Today One Thing You Must Do to Win Sponsorship in The Takeaway Eventbrite com blog Guide to Event Sponsorship Page The online world has connected brands to customers in new ways but your event can give them something digital advertising can't ?? unprecedented access to their customers In return for that access sponsors are willing to pay large sums of money ?? up to billion in fact According to IEG's report on What Sponsors Want sponsorship spending in North America is expected to grow faster than other forms of marketing and advertising Meet the experts Chris Baylis President and CEO of The Sponsorship Collective Sara Berry Vice President Partnerships and Marketing for Boston Cannons Joe Waters Founder Blogger Sel ?sh Giving Larry Weil President of The Sponsorship Guy JoJo Gutfarb Vice President of Goodwin Group PR Katie O ? Neil Senior Corporate Events Manager for LogMeIn Eventbrite com blog Guide to Event Sponsorship Page A guide for ambitious event professionals This guide is for event professionals who are running large-scale events and want to future proof their ability to win and retain sponsors You know that sponsors add an important revenue stream to your event and help you deliver enormous value to your attendees What you'll learn ? Why gold silver and bronze packages are the most overrated tool ? The secret sponsorship-winning weapon of B B events ? How to correctly determine the value of your sponsorship assets ? And so much more ? But ?rst let ? s take a moment to talk about the new paradigm of event sponsorship Eventbrite com blog Guide to Event Sponsorship Page The New Paradigm of Event Sponsorship What is sponsorship If you're having di ?culty answering that question you're in good company It used to be a pretty simple answer says Larry Weil Larry is the Sponsorship Guy And with nearly two decades of experience and over brand and industry contacts it's a title he's proudly earned Most people think of sports sponsorships like McDonald ? s and the U S Olympic team or Bud Light and the NFL But there's much more to it than that On the surface sponsorship is a highly specialized branch of advertising and marketing connecting brands to their customers But as Larry Weil said already there's much more to it than that In a recent survey event professionals were asked to rank their sponsorship challenges from least to greatest The results seem to suggest an answer to why so many professionals the experts included have a hard time de ?ning sponsorship succinctly Respondents said that securing sponsors for their event was just as di ?cult as ?nding them ?? which was only marginally more di ?cult than