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Field guide to human centered design ideoorg english

C C CThe Field Guide to Human-Centered Design By IDEO org st Edition ? ISBN - - - - This work is licensed under the creative commons attribution noncommercial no derivatives unported license A ttribution ?? You must attribute the work in the manner speci ?ed by the author or licensor but not in any way that suggests that they endorse you or your use of the work N oncommerical ?? You may not use this work for commercial purposes N oDerivatives ?? If you remix transform or build upon the material you may not distribute the modi ?ed material Printed in Canada CTHE FIELD GUIDE CContents Introduction Mindsets Creative Con ?dence Make It Learn from Failure Empathy Embrace Ambiguity Optimism Iterate Iterate Iterate Methods INSPIRATION Frame Your Design Challenge Create a Project Plan Build a Team Recruiting Tools Secondary Research Interview Group Interview Expert Interview De ?ne Your Audience Conversation Starters Extremes and Mainstreams Immersion Analogous Inspiration Card Sort Peers Observing Peers Collage Guided Tour Draw It Resource Flow Case Study Vroom IDEATION Download Your Learnings Share Inspiring Stories Top Five Find Themes Create Insight Statements Explore Your Hunch How Might We Create Frameworks Brainstorm Brainstorm Rules Bundle Ideas Get Visual Mash-Ups Design Principles Create a Concept Co-Creation Session Gut Check Determine What to Prototype Storyboard Role Playing C Rapid Prototyping Business Model Canvas Get Feedback Integrate Feedback and Iterate Case Study Asili IMPLEMENTATION Live Prototyping Roadmap Resource Assessment Build Partnerships Ways to Grow Framework Sta ? Your Project Funding Strategy Pilot De ?ne Success Keep Iterating Create a Pitch Sustainable Revenue Monitor and Evaluate Keep Getting Feedback Case Study Clean Team Resources Colophon CThe Field Guide to Human-Centered Design CIntroduction What Does It Mean to Be Embracing human-centered design means believing that all problems even the seemingly intractable ones like poverty gender equality and clean water are solvable Moreover it means believing that the people who face those problems every day are the ones who hold the key to their answer Human- centered design o ?ers problem solvers of any stripe a chance to design with communities to deeply understand the people they ? re looking to serve to dream up scores of ideas and to create innovative new solutions rooted in people ? s actual needs At IDEO org and IDEO we ? ve used human-centered design for decades to create products services experiences and social enterprises that have been adopted and embraced because we ? ve kept people ? s lives and desires at the core The social sector is ripe for innovation and we ? ve seen time and again how our approach has the power to unlock real impact Being a human-centered designer is about believing that as long as you stay grounded in what you ? ve learned from people your team can arrive at new solutions that the world needs And with this Field Guide you ? re now armed with the tools needed to bring that belief to life CThe Field