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Nov 18 Paper Subject Code Marketing E-Commerce Digital Marketing Time Hours Instructions All Questions are compulsory Figures to the right indicates maximum marks Q A Choose the correct alternative E-Infrastructure and E-markets are the basic components o

Paper Subject Code Marketing E-Commerce Digital Marketing Time Hours Instructions All Questions are compulsory Figures to the right indicates maximum marks Q A Choose the correct alternative E-Infrastructure and E-markets are the basic components of a B B b B C c B G d None High Levels of in ation a ?ects E-Commerce business that deals with a Essential Items b Luxurious Items c Both a b d None Flipkart is an example of category of E-commerce a B B b B C c C B E-delivery includes delivery of good rendering of services a Electronic b physical c shipment d manual Business model used both online o ine presences a Bricks Mortar b online store c o ine store d Bricks clicks EFT means the Electronic Fund a Transmission b Travel Disintermediation means there is an elimination of the a Traders b Customers c Supplier d Middleman M-governance is not replacement but for E-governance a Complement b Supplement E-commerce in education had lead to a Personalized learning b Gami ?cation c Both a b d None Electronic payment system o ?ers a Convenience b Reduced Risk c both A B d None Q B State True or False Q Amazon com is an example of B C business Model E-commerce includes business to business transaction only The electronic payment mode is compulsorily required in E-commerce There is no grace period in case of debit card RTGS system was introduced in March in India Hacking means an unauthorized access Viral marketing includes right message to the right person in right environment Digital marketing helps to build or repair public opinion on a given issue A good website is one which is scalable Answer any Eight d C C c Transport d Transfer C Both a b d None A What is E-Commerce How is E Commerce superior to Traditional Commerce in today ? s business scenario B Discuss the recent trends in E-Commerce in Education Banking Sector Visit www qpkendra com for more question paper Page of F E F E F D F B QPkendra com FE F FE E F FE E F FE E F FE E F FE E F OR Answer Any Seven Max Marks CQ Q Paper Subject Code Marketing E-Commerce Digital Marketing C Explain the following categories of E Commerce with relevant examples i B C D Explain M-Commerce and its bene ?ts A Write a short notes on bene ?ts of EDI B Explain CRM SCM C Explain the steps involved in launching an E-Business D Explain the advantages Disadvantages of Payment Gateway ii C C A Explain Privacy Security Issues and discuss the issues related to them B Explain Smart Card Credit Card E-Cheques C Explain the Digital Marketing on various social media platforms D Explain the latest Development Strategies in Digital Marketing Q A Write Short Notes on the Following a Content Marketing b Blog Marketing c IT Act d SEO e E- Auction B Solve the Following Case