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Business guide 1 UNIVERSITY COLLEGE DUBLIN Bachelor of Business Studies BBS Singapore Business Strategy BMGT S STUDY GUIDE BBS PT Singapore Copyright January CAuthor Dr Claudine Kearney This manual was prepared for University College Dublin as a comprehen

UNIVERSITY COLLEGE DUBLIN Bachelor of Business Studies BBS Singapore Business Strategy BMGT S STUDY GUIDE BBS PT Singapore Copyright January CAuthor Dr Claudine Kearney This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme ? This publication may not be reproduced in whole or in part without permission from University College Dublin Module Co-ordinator Dr Claudine Kearney Email claudine kearney ucd ie CTABLE OF CONTENTS WELCOME MESSAGE INTRODUCTION a Background Details b Module Aims c Programme Goals MODULE OUTLINE a Module Learning Outcomes b Preparation c Themes and Topics MODULE DELIVERY SCHEDULE a Session Arrangements b Student Engagement c O ?ce Hours Arrangements d Important Documents ASSESSMENT DETAILS a Assessment Overview b Module Assessment Components i Assignment Individual Project ii Assignment Group Project iii Examination GRADING a University Grading Policy b Grade Descriptors for Assessment Components CONCLUDING COMMENTS APPENDICES PAGE CDear Students WELCOME MESSAGE As coordinator of the Business Strategy module I would like to take this opportunity to welcome you to this module on Business Strategy I sincerely hope that you enjoy this module and ?nd it an interesting and stimulating module that will provide you with a comprehensive understanding of the key aspects of Business Strategy Business Strategy is fundamental to e ?ectively operate in today ? s Global Dynamic Competitive Environment On completing this module it is my objective that you will have a comprehensive understanding of the issues involved in Business Strategy as well as practical application of key theories and principles from your coursework which will help prepare you in your current and future careers in a dynamic and globalized economy Should you require clari ?cation on any matter pertaining to the module please do not hesitate to contact me I look forward to meeting you all in Singapore Kind Regards Dr Claudine Kearney E-Mail Claudine Kearney ucd ie CPART INTRODUCTION This Study Guide is designed to provide you with details of the Business Strategy module the learning outcomes delivery and assessment arrangements The Study Guide consists of parts Part Introduction and background details to the subject area is provided and the broad aims of the module are set out Part Includes the module outline This part is principally about the module learning outcomes the themes and topics to be explored are explained along with the learning supports to be used Part Details of the module delivery arrangements It sets out the session arrangements and the expectations in relation to your engagement as a student in this module Part Details of the assessment techniques used in this module explaining the assessment components their rationale and details the three assignments i Assignment ii Assignment and iii Examination closed book Part Explains the UCD grading policy and grade descriptors drawing on the university document are provided for each assessment component Part Presents the concluding comments a Background Details In today ? s challenging global environment organizations are frequently challenged with their strategic management and planning processes They