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Guide to market and business development funds october 2018

? SAP SE or an SAP a ?liate company All rights reserved Guide to Market and Business Development Funds October ?? ?? CTable of Contents Market Development Funds What Are Market Development Funds Funds Management Requirements Quick Overview of the Process How to Claim MDF for a Completed Initiative Time Frames and Expiration Dates General Policies Adjustments to Your MDF Account Claim Audit Amendments to the MDF Program Business Development Funds What Are Business Development Funds Quick Overview of the BDF Process How to Claim BDF for a Completed Initiative Time Frames and Expiration Dates General Policies for BDF ?? ?? ? SAP SE or an SAP a ?liate company All rights reserved CMany vendors in the IT industry overlook the fact that partners also need help marketing their solutions and developing their markets We see that as an imperative SAP o ?ers the opportunity to earn market develop ment funds MDF and discretionary business development funds BDF to help partners promote their businesses In fact SAP has one of the industry ? s most exible policies in terms of how long your MDF are valid for use ?? up to months This document covers the basics of market and business development funds their proper usage and how to ensure a smooth process from start to ?nish Please check your Region-Speci ?c Program Information guide to see if you can participate ?? ?? ? SAP SE or an SAP a ?liate company All rights reserved CMarket Development Funds WHAT ARE MARKET DEVELOPMENT FUNDS Market development funds are earned from reve nue sales performance that you have completed You can apply these funds toward an investment to assist in future marketing demand-generation activities Who Is Eligible An eligible partner is one that is approved by regional SAP management and whose status is ??operational ? in the Manage My Funds area of the partner bene ?ts catalog How to Earn MDF The SAP PartnerEdge program allows your company to accumulate funding for initiatives and programs to grow your SAP business The avail ability and rate at which you earn MDF varies by region see speci ?cs in the bene ?ts table in the Region-Speci ?c Program Information guide in your e- welcome kit or at www sappartneredge com A partner earns MDF by selling SAP solutions directly or selling and deploying them in a public or private cloud environment in any of our ?ve market categories applications analytics cloud database and technology and mobile Funds are earned as a percentage of ? ? Current SAP customer license sales includes sales through public or private cloud deployment ? ? Subscription sale ?? new contract ? ? Subscription sale ?? renewal contract Funds are calculated at the beginning of the month for the previous month ? s performance If available in your region MDF may be earned when you transact SAP software licenses MDF earnings for subscription sales will be calculated based on the annual contract value per sale and recur yearly for the