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Women enterpreneurs management skills and business problems

THE WOMAN ENTREPRENEUR MANAGEMENT SKILLS AND BUSINESS PROBLEMS by Robert D Hisrich and Candida Brush ABSTRACT LA FEMME D'AFFAIRES SES HABILETES EN FAIT DE GESTION ET SES PROBLEMES DANS LE DOMAINE DES AFFAIRES Jusqu'd maintenant bien que le chi ?re des entreprises dont Ies propridtaires sont du sexe iAin soit en hausse peu de recherches ont t faites sur Ies habilet s des femmes d'a ?aires en fait de gestion et sur Ies di ?cult s auxquelles elles sont appel s k faire face pr isement k cause de leur sexe - En e ?et Ies recherches d j faites en cette mati re ont port notamment sur Ies di ? rents types de femme d'a ?aires leur motivation leurs caract ristiques ddmographiques et Ies genres d'entreprise auxquelles elles se sont assocides Or pour rem er k cefte lacune nous avons fait l'expertise k unefehellenationale de femmes d'a ?aires Plus pr is ment nous nous sommes renseignds sur leurs milieux et leurs entrainements ainsi que sur leurs entreprises dans le monde des a ?aires leurs habilitds en fait de gestion et en dernier Ueii Ies prbbl mes auxquelles elles sont exposdes par le fait qu'elles sont du sexe fdminin De cette expertise nous avons pu tirer certaines conclusions pratiques dont nous ferons part nos lecteurs dans l'article qui suit Starting and operating a business entails considerable risk and e ?ort especially for the entrepreneur who creates and builds a business from scratch thereby assuming all the responsibilities for development and management as well as the corresponding risks and gains The risk is perhaps even greater for a woman entrepreneur who has all the usual business problems as well as the problems associated with being a woman in a male-dominated arena In spite of this increasing numbers of women have entered the labor Dr Hisrich is associate professor of management and director of the Small Business Institute at Boston College He is also a director of H P Associates a marketing management consulting ?rm His publications include numerous articles and four books Marketing a New Pmduct Its Plaiimiif Deuehiinwnt ami Conlml The MBA Career Marketing A Practical Managerial Apprxmch and Prmiuct Planning atui Development Candida Brush is a director with H P Associates a marketing and management consulting ?rm in Boston She re ceived an MBA degree from Boston College and has taught marketing and business courses at several universities force some of whom have elected to start and operate their own businesses A Bureau of Census report based on data indicates that female ownedbusinesses accounted for only percent of all ?rms in the United States with the receipts from female-owned businesses accounting for only percent of all business receipts The Small Business Administration reports that the number of self-employed women increased from million in to million in ??a percent increase During the same period the number of self-employed men rose by only percent Womenowned businesses accounted for over forty billion dollars in revenues ' BACKGROUND Most of what is known