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Guide to gtm C Beginners Guide to Google Tag Manager Written by Himanshu Sharma Founder of OptimizeSmart com ? Copyright Optimize Smart com All rights reserved No part of this publication can be reproduced or transmitted in any form or by any means mechan

C Beginners Guide to Google Tag Manager Written by Himanshu Sharma Founder of OptimizeSmart com ? Copyright Optimize Smart com All rights reserved No part of this publication can be reproduced or transmitted in any form or by any means mechanical or electronic including photocopying and recording or by any information storage and retrieval system without permission in writing from the author except by a reviewer who may quote brief passages and or show brief video clips in a review Disclaimer Great e ?orts have been made to ensure the accuracy timeliness and completeness of the contents written text graphics provided in this book However neither the author nor OptimizeSmart com make any guarantee warranty of accuracy timeliness and completeness of the information provided in this book or any website this book link out to No warranty guarantee may be created or extended by sales representative or written sales materials Similarly neither author nor OptimizeSmart com make any guarantee warranty that the websites linked to this book are free from viruses adware or other malicious programs Websites listed in this book may have changed or disappeared between when this book was written and when it is read Neither the author nor OptimizeSmart com will be liable for any losses or damages including but not limited to commercial special incidental consequential damages arising from the use of the contents in this book This book is for information purpose only The advice and strategies contained herein may not be suitable for every situation If professional assistance is required the services of a competent consultant agency should be sought The fact that an organization or website is referred to in this book as a citation and or potential source of further information does not mean that the author or OptimizeSmart com endorses the information the organization or website may provide and or recommendations it may make C About the author Himanshu Sharma is a digital marketing consultant and founder of OptimizeSmart com He specializes in attribution modelling ?xing website tracking issues and helping businesses to better understand their analytics data He has over years ? experience in web analytics and digital marketing He was nominated for the Digital Analytics Association ? s Award for Excellence The Digital Analytics Association is a world-renowned not- for-pro ?t association which helps organizations overcome the challenges of data acquisition and application Himanshu is also the author of three best- selling books on analytics and conversion optimization Maths and Stats for Web Analytics and Conversion Optimization Master the Essentials of Email Marketing Analytics Attribution Modelling in Google Analytics and Beyond Attribution Modelling in Google Ads and Facebook In addition to these books he has published more than half a dozen ebooks on Google Analytics and Google Tag Manager which are available on optimizesmart com Himanshu run one of the world most popular blogs on Google Analytics He also provides web analytics training and has currently got more than students C Introduction to Google Tag Manager Google Tag Manager