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Psychology study guide C University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk Pretoria PYC B PRS -Mod style CContents iii PYC Chapter Page INTRODUCTION vi No chapter SOCIAL COGNITION HOW WE THIN

C University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk Pretoria PYC B PRS -Mod style CContents iii PYC Chapter Page INTRODUCTION vi No chapter SOCIAL COGNITION HOW WE THINK ABOUT THE SOCIAL WORLD Dr C Ochse Prof JC Mynhardt Study unit Schemas mental frameworks for organising ? and using ? social information Study unit Heuristics how we reduce our e ?ort in social cognition Study unit Automatic and controlled processing two basic modes of thought Study unit Potential sources of error in social cognition why total rationality is rarer than you think Study unit A ?ect and cognition how feelings shape thought and thought shapes feelings SOCIAL PERCEPTION PERCEIVING AND UNDERSTANDING OTHERS Dr C Ochse Prof JC Mynhardt Study unit Nonverbal communication the unspoken language of expressions gazes and gestures Study unit Attribution understanding the causes of other people's behaviour Study unit Impression formation and impression management combining information about others THE SELF ANSWERING THE QUESTION WHO AM I'' Prof JC Mynhardt Study unit Self-presentation managing the self in di ?erent social contexts Study unit Self-knowledge how do we know who we are Study unit Thinking about the self personal versus social identity Study unit Self-esteem attitudes toward ourselves Study unit Social comparison how we evaluate ourselves Study unit The self as target of prejudice ATTITUDES EVALUATING AND RESPONDING TO THE SOCIAL WORLD Prof JC Mynhardt Study unit Attitude formation how attitudes develop Study unit When and why do attitudes in uence behaviour Study unit How do attitudes guide behaviour Study unit The ?ne art of persuasion how attitudes are changed Study unit Resisting persuasion attempts Study unit Cognitive dissonance what it is and how do we manage it C iv Chapter Page STEREOTYPING PREJUDICE AND DISCRIMINATION THE CAUSES EFFECTS AND CURES Prof JC Mynhardt Study unit How members of di ?erent groups perceive inequality Study unit The nature and origins of stereotyping Study unit Prejudice and discrimination feelings and actions toward social groups Study unit Why prejudice is not inevitable techniques for countering its e ?ects INTERPERSONAL ATTRACTION AND CLOSE RELATIONSHIPS Prof JC Mynhardt Study unit Internal determinants of attraction the need to a ?liate and the basic role of a ?ect Study unit External determinants of attraction proximity and other's observable characteristics Study unit Factors based on interacting with others similarity and mutual liking Study unit Close and interdependent relationships family friends lovers and spouses Study unit Romantic relationships and falling in love Study unit Marriage happily ever after ? or not SOCIAL INFLUENCE CHANGING OTHERS' BEHAVIOUR Prof JC Mynhardt Ms P Segalo Study unit Conformity group in uence in action Study unit Compliance to ask ? sometimes ? is to receive Study unit Symbolic social in uence how we are in uenced by others even when they are not there Study unit Obedience to authority would you harm an innocent stranger if ordered to do so PROSOCIAL BEHAVIOUR HELPING OTHERS Prof JC Mynhardt Ms P Segalo Study unit