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Case analysis guide Written by Robert D Austin and Robert L Kelley For private circulation only Introduction to Case Analysis Types of Cases The case method is an approach to learning that encourages students to extract useful lessons from the experiences

Written by Robert D Austin and Robert L Kelley For private circulation only Introduction to Case Analysis Types of Cases The case method is an approach to learning that encourages students to extract useful lessons from the experiences of others cases Students study accounts of speci ?c events in order to discover general principles that they can apply in other situations Cases tend to fall into one of three categories that sometimes overlap Decision Cases describe a decision faced by the case protagonist The student ultimately must choose among a ?nite set of distinct decision alternatives Problem Cases require a student to diagnose a problem in a business case and to formulate possible solutions Evaluation Cases illustrate a business success or failure The student analyzes the underlying reasons for that success or failure to arrive at management lessons What might you be expected to do with a case Discuss it Harvard professor David Garvin an expert case teacher and writer sometimes says A case is a literary form intended to be discussed A case does not fully achieve its purpose until students talk about it just as the script of a play realizes its purpose when performed on stage You should come to class prepared to discuss a case- speci ?cally to say what you think the decision should be to articulate how the problem ought to be solved and to defend your solution thoroughly insightfully and persuasively using data from the case Write a report or essay about it The process of arriving at your recommendations for an exam or a paper is similar to how you prepare to discuss a case in class However you have the additional challenge of explaining your logic in written form often within a limited number of pages or words This limitation is especially pertinent on an exam Create a presentation The analysis you'll do for a presentation will be similar to how you prepare for a discussion exam or paper on a case The di ?erence is the need to create presentation materials to help you explain your analysis and recommendations to a live audience In short you are the leader not merely a participant Learning from Case Analysis CFrom the events of a case students can derive general principles ideas and theories Sometimes these are famous frameworks such as Porter's theory of generic strategies Williamson's transaction cost theory or the general principles of revenue recognition Deriving or discovering a framework inductively from a real case helps you remember it and apply it to other business situations That's because you've seen why it's needed how to use it and what its limits are The role of the instructor in a case-based class is to guide students through this discovery process to ask penetrating questions that re ?ne and improve students' understanding and to clarify the applicability of general concepts to other business settings Assignment Questions Assignment questions are a good place to begin a case analysis Usually your instructor will supply these