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Tourism guide 1 TH THE TOURISM INDUSTRY Nature of Tourism as an Industry Figure Value Chain and the Relationships amongst Tourism Sectors Santos ? Tour operators create tour packages for a target market and the travel agencies retail these packages to pro

TH THE TOURISM INDUSTRY Nature of Tourism as an Industry Figure Value Chain and the Relationships amongst Tourism Sectors Santos ? Tour operators create tour packages for a target market and the travel agencies retail these packages to prospective tourists ? Transportation sector ?? provides for the transport of tourists to their destinations It includes airlines surface transportation and sea vessels ? The accommodation sector ?? provides for the lodging of tourists It is a tourism attraction on its own ? Food and beverage establishments ?? o ?er thematic as well as local and foreign gastronomy to attract individuals and tourists ? MICE Meetings Incentives Conferences and Exhibitions Meeting ?? It is a general term indicating the coming together of a number of people in one place to confer out or carry out a particular activity Incentive ?? It is a meeting event as part of a program which is o ?ered to its participants to reward a previous performance Conference ?? It is a participatory meeting designed for discussion fact- ?nding problem solving and consultation It is normally smaller in scale and more select in character Its features tend to facilitate the exchange of information It is usually of limited duration with speci ?c objectives Exhibition ?? These are events at which products and services are displayed ? Tourism attractions ?? these are areas continuously being developed by the government and funded by the investors Travel Agencies Tour Operators and Tour Guides Travel Agencies Travel agencies act as intermediaries for the customers They receive commissions from their suppliers such as hotels food and beverage establishments and tour operators as well as earn their revenues from their principal customers The following are the types of travelers served by travel agencies Business travelers ?? are travelers whose purpose is mainly for work Leisure travelers ?? are travelers whose purpose is mainly for relaxation and to get away from all the stresses of life International travelers ?? are travelers whose trips are going abroad or traveling to other countries whether for business purposes or leisure Handout Property of STI Page of CTH The following are used by travel agencies in their operation Airline Computer Reservation System CRS ?? where the travel agency can scan ight information and availability Global Distribution System GDS ?? major CRS that book reservations in the hospitality industry Familiarization Tour fam tour ?? is a free or low-cost trip depending on the sponsors for travel agents or consultants provided by a tour operator or airline as a means of promoting their service Hotel brochures and property ? s websites ?? these are promotional tools used to introduce the company and its products and services and to inform prospective customers Strategic alliances website ?? strategic alliances between two or more properties have been emerging This is to cope with global expansion of bigger hotel chains and increase in travel of guests Tour Operators A tour operator is an entity which may either be a single proprietorship partnership or a