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Pardot salesforce guide PARDOT SALESFORCE DYNAMIC DUO Everything you need to know about turning Pardot Salesforce into the ultimate sales and marketing tool CTable of Contents Introduction Chapter What is Pardot Chapter What is Salesforce CRM Chapter What

PARDOT SALESFORCE DYNAMIC DUO Everything you need to know about turning Pardot Salesforce into the ultimate sales and marketing tool CTable of Contents Introduction Chapter What is Pardot Chapter What is Salesforce CRM Chapter What ? s the Di ?erence Chapter The Bene ?ts of Integration Chapter Two Systems One Tool Conclusion C INTRODUCTION Pardot and Salesforce are complementary tools that really reach their full potential when paired together Not only can these tools improve marketing and sales alignment they can also provide greater insight into campaign performance jumpstart lead generation e ?orts and positively impact ROI If you ? re thinking about integrating these two systems it ? s important that you understand the bene ?ts this will provide and the steps that will be required for implementation So let ? s get started Introduction Pardot Salesforce C Chapter In Brief The Idea Increase sales maximize e ?ciency and improve marketing and sales alignment with Pardot marketing automation Key Takeaways Use marketing automation to generate and qualify leads shorten sales cycles and demonstrate marketing accountability What is Pardot Pardot is an on-demand marketing automation solution that increases sales and maximizes e ?ciency for companies with complex sales cycles The application allows marketing and sales departments to manage all prospect interactions and create deploy and manage online marketing campaigns ?? all from one central platform When Pardot marketing automation is paired with a CRM data can be seamlessly passed between the two systems allowing marketers to track and analyze all touch points with prospects from the moment of lead generation to the close of the sale The platform can also signi ?cantly improve e ?ciency by automating many marketing and sales tasks that are traditionally performed manually Marketing automation systems like Pardot typically o ?er ? Automated lead nurturing emails sent to prospects based on prede ?ned rules or time intervals ? Prospect scoring and grading to help prioritize sales reps ? time ? Micro-level analytics that track all touch points with a prospect ?? forms page views social interactions emails and more ? Automatic real- ? time noti ?cations for sales reps of online prospect activity ? Closed-loop reporting for easy calculation of cost per opportunity and marketing ROI ? Easy creation and editing of online marketing campaigns by non-technical users The Art of Marketing Automation Download our free Mastering the Art of Marketing Automation eBook to get a more complete look at the capabilities of a marketing automation system Chapter What is Pardot Pardot Salesforce C Chapter In Brief The Idea Meet marketing automation ? s perfect complement the Customer Relationship Management System CRM Key Takeaways A CRM is the sales counterpart to marketing automation helping to track sales opportunities from prospect to customer while managing existing customer data What is Salesforce Salesforce is a Customer Relationship Management tool or an application that helps track sales activities from lead to opportunity to customer The focus of a CRM is to collect and store data about existing customers while