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Brand guide the Vote STYLE GUIDE CLogo THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY CPRIMARY LOGO THE VOTE - BRANDING CA N D LOGO PROPORT

the Vote STYLE GUIDE CLogo THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY CPRIMARY LOGO THE VOTE - BRANDING CA N D LOGO PROPORTIONS character is a custom shape It is of a thinner weight than the character found in the FF Real Headline Bold typeface should always nest with the numeral as shown THE VOTE - BRANDING MTV Logo x height of logo letterforms CLOGO USEAGE DON ? T SEPARATE ELEMENTS OF THE LOGO REMOVE ALTOGETHER IF NEED BE NEW YORK CITY DON ? T INSERT ANY OTHER TEXT INTO THE LOGO THE VOTE - BRANDING DON ? T CHANGE THE PLACEMENT OF ANY ELEMENT WITHIN THE LOGO DON ? T CHANGE THE PROPORTIONS OF THE LOGO DON ? T CHANGE THE SIZE OF ANY INDIVIDUAL ELEMENTS OF THE LOGO DON ? T USE ANY GRADIENTS IMAGES DROP SHADOWS PATTERNS ETC WITHIN THE LOGO CLOGO COLOR THE COLOR PALETTE SHOULD HOLD STRICTLY TO THESE COLOR COMBINATIONS NOTE IN CIRCUMSTANCES WHERE COLOR IS LIMITED USE A COMBO OF WHITE GRAY ON BLACK OR BLACK GRAY ON WHITE THE VOTE - BRANDING CBRANDING PARTNERSHIPS THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITHIN THE VIACOM FAMILY OF BRANDS THE LOGO SHOULD ALWAYS EQUAL THE HEIGHT OF THE MTV LOGO x HEIGHT OF THE WORD 'VOTE' THE VOTE - BRANDING CBRANDING PARTNERSHIPS THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH THIRD-PARTY BRANDS WITH A SIDE-BY-SIDE RELATIONSHIP OUR PARTNER'S LOGO WILL LIKELY HAVE A SQUARE OR CIRCULAR FOOTPRINT AND SHOULD NOT BE RESTRICTED TO THE VERTICAL HEIGHT OF THE LOGO INSTEAD SIZE THE LOGOS IN SUCH A WAY THAT THEY APPEAR OF EQUAL IMPORTANCE A VERTICAL RULE CAN BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY THE VOTE - BRANDING CTypography color THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHARED SIDE BY SIDE RELATIONSHIP A VERTICAL RULE SHOULD BE USED TO SEPARATE THE MARKS TO HELP MAINTAIN BRAND CLARITY CTYPEFACES PRIMARY TYPEFACE FF Real Headline Extra Bold THE VOTE - BRANDING USAGE HEADERS KEY INFORMATION CASE SENTENCE CASE COLOR WHITE AND YELLOW LEADING SET TO THE SAME SIZE AS POINT SIZE TRACKING SET TO PT FONT AVAILABLE FOR PURCHASE HERE fontshop com families ?-real-head SECONDARY TYPEFACE Post Grotesk Regular BODY COPY EXAMPLE PT - REGULAR Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua USAGE SECONDARY INFORMATION BODY COPY GILROY SHOULD ONLY BE USED FOR AN ABUNDANCE OF BODY COPY IT SHOULD NOT EXCEED PT CASE SENTENCE CASE COLOR WHITE ONLY LEADING SET TO PTS MORE THAN TYPE SIZE TRACKING SET TO PT FONT AVAILABLE FOR PURCHASE HERE sharptype co typefaces post-grotesk CMOUE STSDAOGOINRGA P PB RL IACNADTIINOGN- O P T I ON THE VOTE - BRANDING CFBORAONTADGI NEGANPADRSTTNIELRL SFHRIAPM E S THE VOTE - BRANDING THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH A SHAREDISFITDHEEBLYOSGIDOEISREULSAETDIOONVSEHRIPF ULL- COLOR IMAGERY THEN IT SHOULD BE