La boîte à outils François DEBOIS Arnaud GROFF Emmanuel CHENEVIER Avec 7 vidéos

La boîte à outils François DEBOIS Arnaud GROFF Emmanuel CHENEVIER Avec 7 vidéos d’approfondissement de la Créativité 2e édition © Dunod, 2011, 2015, 2016 pour la nouvelle présentation 11 rue Paul Bert, 92240 Malakoff www.dunod.com ISBN 978-2-10-075984-2 Crédits iconographiques Outil 1 : © Art3D – Fotolia.com, © joachim sanselme – Fotolia.com, © Orlando Florin Rosu – Fotolia.com ; Outil 3 : © Art3D – Fotolia.com, © coramax – Fotolia.com ; Outil 5 : © bolin1978 – Fotolia.com, © photoredaktor – Fotolia.com Outil 11 : © Art3D – Fotolia.com, © Orlando Florin Rosu – Fotolia.com ; Outil 13 : © Art3D – Fotolia.com ; Outil 16 : © Sergey Ilin – Fotolia.com ; Outil 17 : © Texelart – Fotolia.com ; Outil 18 : © Anatoly Maslennikov – Fotolia.com Dossier 4 : © coramax – Fotolia.com, © Art3D – Fotolia.com, © Orlando Florin Rosu – Fotolia.com, © Art3D – Fotolia. com ; Outil 21 : © Delphotostock - Fotolia.com ; Outil 22 : © Texelart – Fotolia.com ; Outil 23 : © photoredaktor – Fotolia.com, © Oleksandr Moroz, © Art3D – Fotolia.com ; Outil 24 : Anatoly Maslennikov – Fotolia.com, © Orlando Florin Rosu – Fotolia.com ; Outil 25 : © Perseomedusa – Fotolia.com ; Outil 28 : © Orlando Florin Rosu – Fotolia. com ; Outil 32 : © 3Dmask – Fotolia.com, © Texelart – Fotolia.com, © Art3D – Fotolia.com, © coramax – Fotolia.com ; Outil 40 : © Art3D – Fotolia.com, © fotomek – Fotolia.com, © photoredaktor – Fotolia.com ; Outil 42 : © Art3D – Fotolia.com, © coramax – Fotolia.com ; Outil 48 : © Murali Krishna – The Noun Project ; Outil 50 : © Art3D – Fotolia. com, © Orlando Florin Rosu – Fotolia.com ; Outil 62 : © fotomek – Fotolia.com ; Outil 63 : © Kromosphere – Fotolia. com ; Outil 66 : © coramax – Fotolia.com, © Orlando Florin Rosu – Fotolia.com SPIDER® est une marque déposée par François Debois. Maquette de couverture : Caroline Joubert (www.atelier-du-livre.fr) Photo de la boîte : © Mega Pixel ; Picto 1 : © bioraven – Shutterstock.com Picto 2 : © Gilbert Bages – The Noun Project Picto 3 : © Vector Market – The Noun Project Traduction des résumés : Stanley Hanks Mise en page : Belle Page — 3 — Gi„]XZ\ Le jeune domestique et les savants « Les adultes suivent les chemins. Les enfants explorent. » Neil Gaiman @ c „kX`k le\ ]f`j le a\le\ ^Xiƒfe hl` XmX`k kiflm„ ~ jË\dgcfp\i \e hlXc`k„ [\ [fd\j$ k`hl\ [Xej le\ gi\jk`^`\lj\ `ejk`klk`fe jZ`\ek`Ôhl\% @c kiXmX`ccX`k [li \k e\ i\Z_`^eX`k [\mXekXlZle\kZ_\gfligflmf`i[fee\i~jXd i\[\hlf`jlYm\e`iXloY\jf`ej[\ jX]Xd`cc\% ;XejcXaflie„\#`cfY„`jjX`kXlojXmXekj#XggfikX`k~Z_XZlec\dXk„i`\c[fek`cXmX`kY\jf`e# ZfliX`kZ_\qcËXgfk_`ZX`i\Z_\iZ_\i[\j`e^i„[`\ekj#X`[X`k~d\kki\\egcXZ\le\`ejkXccXk`fe \og„i`d\ekXc\%C\jf`i#`ce\kkfpX`kc\jklY\j~\jjX`\kc\jXcXdY`Zj#iXe^\X`kd„k`Zlc\lj\$ d\ekkflkZ\hl`[\mX`kcˆki\%½CËfi[i\\kcX[`jZ`gc`e\¾#XmX`k`ej`jk„c\[fp\eXldfd\ek [\cË\dYXlZ_\i#½„kX`\ekc\jZc„j[\cXi„ljj`k\jZ`\ek`Ôhl\¾%C\dXk`e#\eÔe#`cj\c\mX`kkk gfli„gfljj\k\ic\jiXpfeeX^\j\kcXm\ic\jfcXmXekcËXii`m„\[\Z\jd\jj`\lij% Leafli#\egXjjXekjfeZ_`]]fejlile\„kX^ i\#`cÔkkfdY\ile\YfŠk\hl`Zfek\eX`k[\j Y`cc\j[\ifZ_\jjf`^e\lj\d\ek„k`hl\k„\j[Xej[\jZfdgXik`d\ekjj„gXi„j%<cc\jj˄gXi$ g`cc i\ekXlohlXki\Zf`ej[\cXg` Z\%GXe`hl„~cË`[„\[ˆki\i\emfp„gflijXdXcX[i\jj\#c\ ^XiƒfejË\dgi\jjX[\c\jiXdXjj\i%@cXmX`kle\Yfee\d„df`i\\kj\jflm\eX`k[\cË\dgcXZ\$ d\ek[\Z_XZle\%@cZfdd\eƒX`k~j\j\ek`ijflcX^„gXicXgif^i\jj`fe[\jfekiXmX`chlXe[ `cjËXg\iƒlkhlË`c\edXehlX`kle\% <cc\XmX`kiflc„[\ii` i\le„kiXe^\flmiX^\gfj„c\cfe^[Ëledli%:˄kX`kle^iXe[kXYc\Xl ZXii„hlËleZfdk\leg\l]XekXjhl\XmX`k]X`kjfl]Õ\igXi[\jdXŠki\jm\ii`\igflifie\i cXjXcc\[\i„Z\gk`fe[\jfeZ_k\Xl%@ci\gi„j\ekX`klegXpjX^\kiXm\ij„\e[`X^feXc\gXi le\ZXjZX[\Yfi[„\[\ifZ_\ij#Xl$[\jjlj[\jhl\cj[\j]„\jmfcX`\ek\ekfljj\ej%Gfli i\_Xljj\icXjgc\e[\li[\cËÅlmi\\k[fee\im`\Xlkfii\ek#c\Zfdk\XmX`k]X`kZflc\i[lm`]$ Xi^\ek\eki\c\j[\lo]\l`cc\j[\m\ii\%@cf]]iX`kleYfegi`ogflicË`em\ek`fe[ËlegifZ„[„hl` g\idŠk~cXZXjZX[\[\j˄Zflc\ijXejÔe%C\jjXmXekjXmX`\ek„cXYfi„lejpjk d\[\gfdg\ [fek`cje˄kX`\ekgXjjXk`j]X`kj%C\d\iZli\#kifg[\ej\#]fidX`k\ei\dfekXek[Xejc\ZX[i\ [\jYlcc\jhl`[feeX`\ek~cXZXjZX[\[\jXccli\j[\YX`eYfl`ccfeeXek%@cjk\ekX`\ek[\gl`j gclj`\lijj\dX`e\j[\i„^c\ic\[„Y`k[l[`jgfj`k`]~cËX`[\[Ë`ejkild\ekj[\d\jli\hlË`c„kX`k `ek\i[`k[\[„gcXZ\i% ;\ii` i\cXgXif`kiXejgXi\ek\#cXY`cc\[\g`\ii\j\dYcX`keXi^l\ic\[fd\jk`hl\%@ceËXmX`k gXj[\k`^\Xjj\qcfe^l\gflicX[„cf^\i#\k[\mX`kgflikXekcËXkk\`e[i\jXejkflZ_\ic\j XggXi\`cjXc`^e„j[\mXekcËÅlmi\%½J`aËXmX`jle\YX^l\kk\dX^`hl\#a\]\iX`j[`jgXiXŠki\c\ kXYc\Xl[\m\ii\¾#g\ejX$k$`c%CXjfclk`fecl`XggXilkXcfijZfdd\le\„m`[\eZ\%@cZXcXjfe g`\[jlic\Zk„[lZX[i\\kk`iX\e_Xlkjlic\Zf`e[lkXYc\Xlgflic\]X`i\g`mfk\ijlijfe — 4 — LA BOÎTE À OUTILS ;<C8:Iy8K@M@Ky Xe^c\`e]„i`\li%CXY`cc\X`ej`[„^X^„\#`ccXiXe^\XXm\Zc\jXlki\j\ki\gcXƒXcXYfŠk\jlijfe „kX^ i\% <ei\kflieXekm\ijcËflmiX^\[lZfdk\#`c]lkjX`j`[\ZfejkXk\ihl\c\gXpjX^\i\jkX`kgXi]X`$ k\d\ekgcXlj`Yc\%8lc`\l[\j˄Zflc\i[\[if`k\~^XlZ_\#cXZXjZX[\[\jZ\e[X`kdX`ek\eXek \e[`X^feXc\[\^XlZ_\~[if`k\%DX`jc\j]„\jm`i\mfckX`\ekkflaflijXlkfli[\jifZ_\ijjXej hl\c\jg\ZkXk\li]”k^†e„gXicXeflm\cc\[`jgfj`k`fe[lkXYc\Xl%:\g_„efd e\„d\im\`ccX c\^Xiƒfe%JXZli`fj`k„c\gfljjX~[fee\iXlkXYc\XllehlXik[\kflijlggc„d\ekX`i\%CX ZXjZX[\j˄ZflcX[\eflm\Xl[\[if`k\~^XlZ_\#\kc\YXcc\k[\j]„\j„kX`kkflkXljj`Z_Xi$ dXek%@c„kX`k]XjZ`e„% C\ZcXhl\d\ekjfli[[\cXgfik\[Ë\eki„\~c˄kX^\`e]„i`\lic\k`iXYiljhl\d\ek[\jXi†m\i`\% @cj\_kX[\i\d\kki\c\kXYc\Xl\egcXZ\%C\jjXmXekj]iXeZ_`i\ekc\j\l`c[lcXYfiXkf`i\\k jËXii†k i\ek#jklg„]X`kj%½A\jl`ji\emfp„¾#jfe^\Xc\a\le\[fd\jk`hl\%DX`j`ce\clkelcc\ Zfc i\[Xejc\lijp\lo%Le\gf`ek\[ËX[d`iXk`fe#XlZfekiX`i\%@cj\i\kflieX%Leafc`Õfk[\ d\iZli\c`jj\ZflcX`k[Xejc\c`k[\cXZXjZX[\% GXjZXc\9<CFI><P — 5 — 8mXek$gifgfj Que faire quand les vieilles recettes ne permettent plus de préparer de bons gâteaux ? Efljjfdd\jkfljZfe]ifek„jXlhlfk`[`\e~[\jj`klXk`fejgif]\jj`fee\cc\j\kg\ijfee\cc\j hl`\o`^\ek[\jjfclk`fejfi`^`eXc\j%:fdd\ekkiflm\i[\j½g„g`k\j¾#Z\j`[„\jdX^`hl\j hl`]\ifekcX[`]]„i\eZ\6 J`cXZi„Xk`m`k„Zfej`jk\~½jfik`i[lZX[i\¾#†ki\Zi„Xk`]#ZË\jkZfdd\eZ\igXi½[„Ôe`ic\ ZX[i\¾C\gXiX[fo\[\cXZi„Xk`m`k„\jkhl\Z\kk\[„dXi Z_\hl`j\eflii`k[\kiXej^i\j$ j`fej[f`k\e\]]\k†ki\d\e„\Xm\Zle\^iXe[\i`^l\ligfli[fee\i[\ji„jlckXkj%:\cX jlggfj\1 ;\  cadrer les démarches de créativité pour polariser nos énergies sur les vrais défis ~i\c\m\i%@cZfem`\ek[feZ[\Z_f`j`ilegifZ\jjljZi„Xk`]#[\i„`em\ek\igXi]f`jcXjkiXk„^`\ [\cË\eki\gi`j\#[\kiXej]fid\ic\gifYc d\\eZ_Xcc\e^\% ;\  choisir les outils de génération d’idées les mieux adaptés en fonction des problémati- quesi\eZfeki„\j%J`c\YiX`ejkfid`e^\jkleflk`ci„gXe[l#le\hlXiXekX`e\[ËXlki\jflk`cj g\lm\ekjËXm„i\iY\XlZflggcljg\ik`e\ekjhlXe[`cjËX^`k[Ë`dX^`e\ileeflm\Xlgif[l`k#c\ efd[Ële\dXihl\flle\fi^Xe`jXk`fefi`^`eXc\Xlj\`e[\cË\eki\gi`j\%K\Z_e`hl\jgifa\Z$ k`m\j\kXeXcf^`hl\j#[\[„]fidXk`fe#[\i\eZfeki\j]fiZ„\j#~YXj\iXk`fee\cc\#k\Z_e`hl\# lk`c`jXek[\jEK@:¿:Ë\jkcXcXi^\li[\mfki\gXefgc`\Zi„Xk`m\hl`mfljg\id\kkiX[ËXYfi[\i kflkkpg\[\j`klXk`feXm\ZjlZZ j% ;Ë  oser passer de l’intention à l’action#\ed\kkXekkflk\jc\jZ_XeZ\j[\efki\Zk„gXi le\Yfee\]fidXc`jXk`fe\kle\Yfee\jkiXk„^`\[\d`j\\eÅlmi\[\efj`[„\j% Mfljkiflm\i\q[XejZ\kflmiX^\c\jflk`cjhl`i„gfe[\ek~Z\jkif`j\ea\loZc„j[\cXZi„Xk`$ m`k„%Efljmfljjfl_X`kfej[\gi\e[i\XlkXek[\gcX`j`i~c\j[„Zflmi`ihl\eflj\eXmfej\l ~c\j]fidXc`j\ifl~c\j`em\ek\iC\lid`j\\eÅlmi\j\iXX`j„\#~gXik`i[ldfd\ekf“mflj Xli\q]iXeZ_`c\gi\d`\igXc`\ihl`d e\m\ijc\dfe[\[\j`[„\je\lm\j1oser être créatif% 8cfijFJ<Q#\kjlikflk#Xdlj\q$mfljY`\e Sommaire des vidéos Outil 1 C\j+g_Xj\j[lgifZ\jjljZi„Xk`] Outil 52C\JG@;<IŸ Outil 30C\j„Z_Xl]]\d\ekjZi„Xk`]j Outil 53CXdXki`Z\[\[„Zflm\ik\ Outil 32C\YiX`ejkfid`e^ Outil 66CË8:F XmfZXkZfdd`j[Ëf]ÔZ\ Outil 43CË`em\ij`fe — 6 —  Gi„]XZ\ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% *  8mXek$gifgfj%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%, Les processus/étapes de la créativité Dossier 1 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%() C\j+g_Xj\j[lgifZ\jjljZi„Xk`] Outil 1 (avec vidéo ) %%%%%%%%%%%%%%%%%%%%%%%%%% (+ C\cffg`e^[\cXZi„Xk`m`k„ Outil 2 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (- :i\Xk`m\GifYc\dJfcm`e^ :GJ Outil 3  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (/ C\j+d„k`\ij Outil 4  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% )' CXj„i\e[`g`k„ Outil 5  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%)) Les outils de la créativité stratégique Dossier 2  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% )+ C\JNFKZi„Xk`] Outil 6  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% )- C\ZXe\mXjjkiXk„^`hl\ Outil 7  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% )/ C\j-g`jk\j Outil 8  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% *' CËXiYi\[\jZXlj\jjkiXk„^`hl\ Outil 9 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%*) C\j-]fiZ\j[\Gfik\i Outil 10  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% *+ Les outils de pose du problème Dossier 3  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% *- CX;8= [„dXiZ_\[ËXeXcpj\]feZk`fee\cc\ Outil 11 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% */ CXm\`cc\ Outil 12 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%+' C\jhl\jk`fejgXiX[foXc\j Outil 13  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% +) C\]lkli`[„Xc Outil 14 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ++ CXYX^l\kk\dX^`hl\ Outil 15  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% +- ;\jj`e\$df`legifYc d\ Outil 16  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% +/ C\jK@ k\e[XeZ\j`eÕl\ek\j Outil 17  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,' C\j*? Outil 18  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,+ CXjpe\Zk`hl\ Outil 19 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,- CXk_„fi`\:$B Outil 20 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ,/ Le design thinking Dossier 4  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -' G\ijfeX Outil 21 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -) C\Zfii`[fi[lZc`\ek Outil 22  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -+ <]]\ZklXcDXb\ijŸ Outil 23 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -/ CXZi„Xk`m`k„]il^Xc\ Outil 24 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% .' :i\Xk`m\C`m`e^<mXclXk`fe :C< Ÿ Outil 25  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%.) Dossier 5 Les outils de préparation et d’animation de séances de créativité%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% .+ C\j-Z_Xg\Xlo[Ë<[nXi[[\9fef Outil 26 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%.- C\j.Zc„j[\cXgi„gXiXk`fe[Ële\j„XeZ\[\Zi„Xk`m`k„ Outil 27  %%%%%%%%%%%%%%%%%% ./ C\j.Zc„j[\cËXe`dXk`fe Outil 28 [Ële\j„XeZ\[\Zi„Xk`m`k„ %%%%%%%%%%%%%%%%%%%%%%%%/' JfddX`i\ — 7 — LA BOÎTE À OUTILS ;<C8:Iy8K@M@Ky :i„X`cc\lij cXdXiZ_\Zi„Xk`m\ Outil 29 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /) C\j„Z_Xl]]\d\ekjZi„Xk`]j Outil 30 (avec vidéo ) %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /+ Les techniques proches du brainstorming Dossier 6 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% /- CXgli^\ Outil 31  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%// C\YiX`ejkfid`e^ Outil 32 (avec vidéo ) %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0' C\YiX`eni`k`e^ Outil 33 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0) C\j^iXgg\j Outil 34  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0+ CXZXik\d\ekXc\ Outil 35 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0- Les techniques projectives et analogiques Dossier 7  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 0/ CËXeXcf^`\ Outil 36 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%('' CXY`fe`hl\ Outil 37  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(') C\gfikiX`kZ_`ef`j Outil 38  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%('+ CXgifa\Zk`fe Outil 39  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%('- C\ZfejlckXekm`ikl\c Outil 40  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%('/ C\i†m\„m\`cc„ Outil 41 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%((' Les techniques de déformation Dossier 8  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (() C\jdfkj`e[lZk\lij Outil 42 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ((+ CË`em\ij`fe Outil 43 (avec vidéo ) %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ((- C\gfikiX`k\eZi\lo Outil 44  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ((/ C\J:8DG<I Outil 45  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%()' C\ZfeZXjjX^\ Outil 46 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ()+ Les techniques de rencontres forcées Dossier 9  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% ()- CËXZifepd\ Outil 47  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%()/ CËXZifjk`Z_\ Outil 48  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(*' CXY`jjfZ`Xk`fe Outil 49 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (*) CËXjjfZ`Xk`fe Outil 50 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (*+ CXg\ej„\cXk„iXc\ Outil 51  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (*- C\JG@;<IŸ Outil 52 (avec vidéo ) %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(+' CXdXki`Z\[\[„Zflm\ik\ Outil 53 (avec vidéo ) %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(++ C\jjpccXYlj\j Outil 54 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(+- Les méthodes de génération d’ Dossier 10 idées à base rationnelle%%%%%%%%%%(+/ C\ZpZc\[\m`\[lgif[l`k Outil 55  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(,' CËXiZ_`k\Zkli\gif[l`k Outil 56 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (,) C\jZ„eXi`fk\Z_e`hl\ Outil 57  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(,+ CXd„k_f[\KI@Q Outil 58  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(,- — 8 — LA BOÎTE À OUTILS ;<C8:Iy8K@M@Ky Les méthodes de créativité ouverte/collective Dossier 11 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(-' C\jjpjk d\j[\dXeX^\d\ek[\j`[„\j JD@ Outil 59 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (-) CXZi„Xk`m`k„\ok\ieXc`j„\ Outil 60  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(-+ CXKfli=C Kfli=XYCXY Outil 61 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(-- C\kflief`[\j`[„\j Outil 62 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(-/ :i„X)%' Outil 63  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (.' La formalisation des idées Dossier 12  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (.) C\[`X^iXdd\[ËX]Ôe`k„j Outil 64  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (.+ CXÔZ_\`[„\&ZfeZ\gk Outil 65  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (.- CË8:F XmfZXkZfdd`j[Ëf]ÔZ\ Outil 66 (avec vidéo ) %%%%%%%%%%%%%%%%%%%%%%%%%%%%% (./ C\[`]]„i\ek`\cj„dXek`hl\ Outil 67  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(/' C\kXYc\Xl[˄mXclXk`fefYa\Zk`m\ Outil 68 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% (/) C\j-Zlij\lij Outil 69  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(/+ C\[`X^iXdd\[\BXef Outil 70  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(/- CXdXki`Z\Xkk`kl[\$`eÕl\eZ\ Outil 71  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(//  9`Yc`f^iXg_`\ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(0' — 9 — LA BOÎTE À OUTILS ;<C8:Iy8K@M@Ky Première partie : Organiser sa démarche de créativité Deuxième partie : Générer des idées Troisième partie : Formaliser et mettre en œuvre les idées Les processus/étapes de la créativité Les outils de la créativité stratégique Les outils de pose du problème Les techniques proches du brainstorming Les techniques projectives et analogiques Les techniques de déformation Les techniques de rencontres forcées Les techniques à base rationnelle Les méthodes ouvertes/collectives Formalisation des idées Dossier 1 Dossier 2 Dossier 3 Dossier 6 Dossier 7 Dossier 8 Dossier 9 Dossier 10 Dossier 11 Dossier 12 Le design thinking Dossier 4 Les outils de préparation et d’animation de séances de créativité Dossier 5 Enjeu : Trouver un maximum de « pépites » en faisant travailler notre cerveau de manière inhabituelle Enjeu : Passer de l’intention à l’action, de l’imagination à la réalisation Enjeu : Cadrer la démarche créative pour en tirer un maximum de valeur CX9fŠk\~flk`cj# df[\[Ë\dgcf` C\jflk`cjjfek ZcXjj„jgXi[fjj`\i CË`ek„i†k[\cXk_„dXk`hl\ mlgXile\og\ik Led\el[„iflcXek [\jflk`cj :fdd\eklk`c`j\i c\jHIZf[\j[\Z\c`mi\6 K„c„Z_Xi^\qlec\Zk\li[\HIZf[\^iXkl`k\k flmi\qcËXggc`ZXk`fe[\mfki\jdXikg_fe\% G_fkf^iXg_`\qc\HIZf[\Xm\Zmfki\dfY`c\% ;„Zflmi\qc\jZfek\elj`ek\iXZk`]jjlimfki\ jdXikg_fe\% Si vous n’avez pas de smartphone, saisissez l’URL indiquée sous le QR code dans la barre d’adresse de votre navigateur Internet. 1 2 3 LA BOÎTE À OUTILS ;<C8:Iy8K@M@Ky LeXggif]fe[`jj\d\ek gfli†ki\gclj fg„iXk`fee\c CXi\gi„j\ekXk`fe m`jl\cc\[\cËflk`c CË\jj\ek`\c \eXe^cX`j CËflk`c \ejpek_ j\ LeZXjgiXk`hl\ Zfdd\ek„ [`jj\d\ek CË Le\j`^eXc„k`hl\ ZcX`i\ C\jXggfikj [\cËflk`c \kj\jc`d`k\j Xc„k`hl L — 12 — « Si j’avais une heure pour résoudre un problème dont ma vie dépende, je passerais 40 minutes à l’analyser, 15 minutes pour en faire la revue critique et 5 minutes pour le résoudre. » Albert Einstein C X Zi„Xk`m`k„ g\lk †ki\ Zfej`[„i„\ Zfdd\ le\ Xgk`kl[\ `e[`m`[l\cc\# le gifZ\jjlj gjpZ_fcf^`hl\~kiXm\ijc\hl\cle`e[`m`[l le^iflg\[Ë`e[`m`[lj k„df`^e\[Ëfi`^`$ eXc`k„~cX]f`j[XejcXdXe` i\[fek`cd e\jXi„Õ\o`fe XjjfZ`Xk`fejfi`^`eXc\j \k [Xejc\i„jlckXkcl`$d†d\% ;\ dXe` i\ fg„iXk`fee\cc\# fe Zfej`[ i\ cX Zi„Xk`m`k„ Zfdd\ „kXek c\ gif Z\jjlj hl` ]X`k hl\cˆki\_ldX`e\jkZXgXYc\[˄d\kki\[\j`[„\j%CXZi„X k`m`k„\jk[\gl`jcfe^k\dgjXl Z\eki\[\ji„Õ\o`fej[\jg_`cfjfg_\j\k#gclji„Z\dd\ek#[\jjZ`\ek`Ôhl\j% 8lafli[Ë_l`# c\j Z_\iZ_\lij eflj g\id\kk\ek [ËXmf`i le\ d\`cc\li\ Zfdgi„ _\ej`fe [l gifZ\jjlj`ek\cc\Zkl\c[\^„e„iXk`fe[Ë`[„\j%Hl\cc\hl\jf`kcËXggifZ_\#kflk\jc\jd„k_f[\j i\jg\Zk\ekZ\j^iXe[jgi`eZ`g\j% C<J PROCESSUS/ ÉTAPES ;<C8 CRÉATIVITÉ 1 DOSSIER — 13 — 1 DOSSIER LES OUTILS 1 C\j+g_Xj\j[lgifZ\jjljZi„Xk`]%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(+ 2 C\cffg`e^[\cXZi„Xk`m`k„ %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(- 3 :i\Xk`m\GifYc\dJfcm`e^ :GJ  %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%(/ 4 C\j+d„k`\ij%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% )' 5 CXj„i\e[`g`k„%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%)) Le processus créatif d’un individu D†d\ j` eflj gflmfej Zfem\e`i hl\ c\ ]feZk`fee\d\ek [\ uploads/s3/ feuilletage.pdf

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• Détails
• Publié le Jui 20, 2021
• Catégorie Creative Arts / Ar...
• Langue French
• Taille du fichier 0.7489MB