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KidScreen Global Pitch Guide 2011 Searching for a few good pre-buys? Welcome to

KidScreen Global Pitch Guide 2011 Searching for a few good pre-buys? Welcome to the 2011 edition of our annual Global Pitch Guide. This year-round reference tool details the programming priorities for key kidcasters around the world and gives the scoop on the best way to approach them. KidScreen Global Pitch Guide 2011 4 5 Looking for: As always, Pitt is open to hearing pitches for a variety of genres that target kids six to 11, as well as the nine to 14 set. But what she’s really keen on right now is finding animated comedies to complement the programming being created by VP of original series Rob Swartz and his L.A.-based team. “They’re evergreen,” she says, noting she’s keen on animated comedies with 11-minute episodes as they offer more programming flexibility. She’s also open to live action, particu- larly reality and game show formats. Preferred approach: Email (adina.pitt@turner.com) is a great way to start. Pitt is also happy to accept calls at 212-275-5032. Market circuit: Natpe, KidScreen Summit, MIPTV, MIPCOM Adina Pitt VP of content acquisitions and co-productions Family Channel Looking for: Live-action, half-hour comedies that support the channel’s “Never a Dull Moment” brand promise and target girls and boys ages eight to 14. Up to 60% of Family Channel’s programming comes from Disney US, with the rest of the schedule com- prised of Canadian original productions and other acquisitions. Playhouse Disney Canada Looking for: Coming off a strong year, which saw its ratings share increase by 180% from September 2009, Playhouse Disney is in the market for entertaining and educational shows for preschoolers. Understanding how a potential show fits into the Playhouse Disney lineup is key for producers look- ing to make a pitch. Preferred approach: Creators/ producers interested in pitching Fam- ily or PDC should send an email to Goldsmith (michaelg@family.ca) or call first (416-956-2010) to introduce their concept and then request an oppor- tunity to pitch it in person. Goldsmith will accept a one-page concept outline for a development deal pitch, and production deal overtures should be supported by a more fully developed package that includes a bible, a script and a financing scenario. The nets really prefer to get in on the ground floor of developing a concept in part- nership with an established producer so it aligns with channel branding. Market circuit: KidScreen Summit, Banff World Television Conference, MIPCOM Canal+ Family Looking for: Aimed at engaging a multi-generation audience, Canal+’s newest kid-inclusive channel is looking for programs that work well for primetime co-viewing, in particular series that are a bit edgier and cynical, but still speak to kids. And Blaevoet and her team are going on something of a shopping spree over the next 12 months, with a goal to pick up roughly 15 new series. Piwi Looking for: The cabsat operator’s premiere preschool channel is aiming to acquire between eight and 10 animated series this year that revolve around tender and sweet stories and well- known brands, which simultaneously appeal to kids and make parents comfortable. Télétoon Looking for: Télétoon was repositioned as a net for kids six to 10 after Canal+’s acquisition of original owner TPS, and it’s now on the lookout for animated series that feature funny stories with lots of gags, adventures and friends. Princesses and fairies are also high on the wish list for its girl viewers. Preferred approach: Blaevoet likes an email to gauge interest (laurence.blaevoet@canal-plus.com) and recommends that it’s best not to pitch before a trailer and scripts are ready to share. Market circuit: KidScreen Summit, MIPTV, MIPCOM, Ottawa International Animation Festival Laurence Blaevoet Head of children’s programming Michael Goldsmith Director of original programming Barbara Uecker Head of programming and acquisitions Damian Kavanagh Controller Canal+ (France) ABC Australia Cartoon Network (US) CBBC (UK) Astral Media (Canada) Newcomer Me and My Monsters meets CBBC’s mandate to incorporate real Brit kids into its programming Looking for: Programs aimed at children ages six to 12. CBBC wants to reflect the lives of its audience and provide multiplatform content that is innovative, challenging and infectious. The net offer a distinctive schedule of original drama, animation, comedy, news, factual programming and events on a variety of platforms that allow children to get involved and connect with the channel. Going forward, Kavanagh has identified some key areas of interest in terms of what he is looking for. These include issue-based drama, which he thinks will be really important for the net, and sketch comedy shows. “At the moment we have two sketch comedy shows that do big business for us,” he says, adding that he would like more. CBBC’s tone is funny, energetic, unpredictable and upbeat and gives audiences opportunities to participate, learn something new and laugh out loud. As for current hits, Lion TV’s Horrible Histories has built a loyal follow- ing with kids on CBBC and Kavanagh is also excited about recent launches Me and My Monsters and My Genius Idea. Both shows fit the mould of series that incorporate real British kids into the program. Preferred approach: Via the BBC’s e-commissioning website at www.bbc.co.uk/commissioning. Search for CBBC. Market circuit: KidScreen Summit, MIPTV, Cartoon Forum, MIPCOM Looking for: The pubcaster broadcasts 32 hours of children’s programming across three channels each day between ABC 1 and kid-dedicated diginets ABC 2 (preschool- ers) and ABC 3 (kids six to 15), so Uecker is looking for a wide variety of genres to engage and entertain kids from three to 15 years old. High on ABC’s current shopping list are comedies targeting eight- to 12-year-olds, action-adventure shows for boys, docu- mentaries of all types and the latest in factual and reality entertainment. Preferred approach: ABC’s independent producer’s website provides up-to-date information on how to pitch shows (http://www.abc.net.au/tv/independent/child- rens_about.htm) and you can send your pitch via email to childrens.acquisitions@abc. net.au or send series’ bibles, screeners and accompanying literature to ABC Children’s Acquisitions, ABC TV, 700 Harris Street, Ultimo, NSW 2007, Australia. Market circuit: KidScreen Summit, MIPTV, MIPCOM 6 Looking for: Benbow says the preschool network is looking for more shows that involve young children on-screen and actually go into a child’s world to capture their environment. “I think that is incredibly appealing and very strong, and we know that children respond really well to it,” she says. Shows that look at the world from the perspective of a child under the age of six are a big hit with Benbow, who cites the GCI/live-action series Waybu- loo and live-action In the Night Garden as two solid examples. Additionally, CBeebies is in the market for comedies, which remain really important to the channel. Preferred approach: Producers looking to pitch to CBeebies can do so through the Beeb’s e-commissioning website (www.bbc.co.uk/commissioning), but Benbow strongly urges having a general conversation with her or her indie exec Sarah Colclough (sarah. colclough@bbc.co.uk) first to make sure the network is interested in the idea. Market circuit: KidScreen Summit, MIPTV, Cartoon Forum, MIPCOM Looking for: Italian core kids six to 11 DTT channel DeA Kids was joined by tween-targeted sisternet DeA Super just a few months ago, and Bruno, who oversees both channels, would like to further emphasize the differ- ence between the two order to create two loyal, but separate groups of viewers. He’s currently focused on acquiring animated, comedy, game show and live-action content for the channels. Preferred approach: Producers interested in pitching either De Agostini channel should submit a complete project, with synopsis, plot and details of the main characters to Bruno (massimo.bruno@deagostini.it). He would also like to see a CV of the producer detailing past experiences. Market circuit: KidScreen Summit, MIPTV, MIPCOM Looking for: CSC’s kids digital channel offering available on Sky, Virgin and Freesat includes Pop (kids four to 10), Tiny Pop (preschool), Pop Girl (girls seven to 12) and KIX (boys seven to 12). The schedules of all four channels are comprised 100% from acquisitions, and each one picks up between eight and 10 new series per year. Preferred approach: Producers interested in any or all of the channels should begin with a brief email to Newington (francesca@ chartshow.tv). Screeners are also a good jumping-off point, as are meetings at MIPCOM, which the channel finds an excellent forum to begin a dialogue. Market circuit: MIPCOM YTV Looking for: The network is currently on the hunt for comedy programming that appeals to kids ages six to 12 and culti- vates a co-viewing experience with families. Top performers for YTV include the international hit iCarly (Nickelodeon), as well as Canadian-produced live actioner How to be Indie (DHX Media) and animated comedy League of Super Evil (Nerd Corps). TREEHOUSE Looking for: Treehouse is in the market for engaging, fun, humorous programming for its core audience of kids ages two to five. An emphasis is placed on quality. “We are looking for high-caliber character-driven series that will be market brands for the network,” says Hamilton. Preferred approach: Interested producers are directed to email pitches to program coordinator Nadia Jeronimo (nadia.jeronimo@corusent.com). Market circuit: KidScreen Summit, MIPTV, MIPCOM Francesca Newington Head of children’s channels uploads/Finance/ pitch-guide-2011.pdf