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AUGUST 2020 HAWAII BEVERAGE GUIDE VOLUME 72, NO. 02 AUGUST 2020 HAWAIIBEVGUIDE.

AUGUST 2020 HAWAII BEVERAGE GUIDE VOLUME 72, NO. 02 AUGUST 2020 HAWAIIBEVGUIDE.COM PUBLISHED MONTHLY TELEHONE (808) 591-0049 BEVERAGE GUIDE KAUAI BEER CO THE STRUGGLE FOR MEZCAL DISTILLERIES THE FUTURE OF TRADE TASTINGS WHEN CAN THEY RETURN AND WHAT CAN TAKE THEIR PLACE? Introducing RumChata Limón! RumChata Limón®. Caribbean Rum with Real Dairy Cream, Natural & Artiﬁ cial Flavors, 14% alc/vol. Agave Loco Brands, Pewaukee, WI. Please Enjoy Responsibly. RUMCHATA, RUMCHATA LIMÓN, and CHATA are trademarks of Agave Loco, LLC Caribbean Rum, Real Dairy Cream, Rich Vanilla, and Sunny Lemon! Order now! Introducing RumChata Limón! Introducing RumChata Limón! Introducing RumChata Limón! Caribbean Rum, Real Dairy Cream, Rich Vanilla, and Sunny Lemon! Sunny Lemon! Order now! HAWAIIBEVGUIDE.COM AUGUST 2020 HAWAII BEVERAGE GUIDE 1 POSTMASTER: Please send address changes to HAWAII BEVERAGE GUIDE, P.O. Box 853, Honolulu, HI 96808 Hawaii Beverage Guide is an independent monthly trade publication devoted to the beer, wine and liquor industry in the entire state of Hawaii. The views expressed in this publication other than our own editorial comment do not necessarily express the opinion of the publisher. Because of the confidential nature of the matter contained herein, Hawaii Beverage Guide is restricted to members of the industry. Subscriptions are accepted on this basis only. Nothing may be reprinted or reproduced in whole or in part without written permission from the publisher. Published monthly by Service Publications, Inc., dba Hawaii Beverage Guide. Prices are $60.00 + tax per year; $10.00 + tax per single issue, airmail extra. Periodicals postage paid at Honolulu, Hawaii. Contents copyrighted 2020 by Service Publications, Inc. Published monthly by: Service Publications, Inc. (USPS 018-010) 1311 Kapiolani Blvd. #401 Honolulu, HI 96814 PHONE: (808) 591-0049 FAX: 1 (808) 356-1931 TOOL OF THE TRADE FOR HAWAII’S BEVERAGE INDUSTRY SERVING ALL ISLANDS IN THE 50TH STATE SINCE 1949! www.hawaiibevguide.com National Coverage, Local Advantage The Beverage Network Publications are serviced by Beverage Media Group, Inc. 152 Madison Avenue, Suite 600 New York, NY 10016 tel: 212.571.3232 • fax: 212.571.4443 www.bevnetwork.com Volume 72 I Issue No. 02 FEATURES AUGUST 2020 SUBSCRIBE ONLINE! at our web site: hawaiibevguide.com CAN WE HELP YOU? To subscribe, or receive help with an existing subscription or change your address, please call us: Phone: (808) 591-0049 Fax Number: (808) 356-1931 e-mail: publisher@hawaiibevguide.com YOUR SUBSCRIPTIONS: PRODUCT LISTINGS A-12 Product Listings Section A-62 Brand Index A-91 Industry Directory Publisher: Editor: Business Consultant: Consultant: Christopher Teves Brent Nakano Crystal Arnold Campbell Mansfield SOUTHERN GLAZER’S BECOMES EXCLUSIVE WEST COAST DISTRIBUTOR FOR HEAVEN HILL BRANDS Page 3 KAUAI BEER CO Page 4 Kauai Beer Co. is Hawaii’s best case-study in Beer Oriented Development. Hawaii Beverage Guide learned more about the Brewery from Jim Guerber, Justin Guerber and Larry Feinstein, Market, and Special Projects Director WHAT IS THE FUTURE FOR TRADE TASTING EVENTS? Drinks fairs and portfolio tastings are canceled. When will they return, how can they evolve, and—in the meantime—what can take their place?. HOW SMALL AGAVE PRODUCERS ARE STRUGGLING Largely dependent on American bars and restaurants, Mexico’s craft distillers face a fractured pipeline. HAWAIIBEVGUIDE.COM AUGUST 2020 HAWAII BEVERAGE GUIDE 3 In May, Heaven Hill Brands announced that Southern Glazer’s Wine & Spirits, the largest distilled spirits distributor in the United States, will become the ex- clusive distributor of Heaven Hill prod- ucts in Southern Glazer’s West Region and Western Control States, effective June 1, 2020. The move allows Heaven Hill to achieve distributor alignment for its portfolio across the United States, and extend growth potential with its brands in those regions. “We're proud to continue and expand our historic partnership with Southern Glazer's, a relationship that began over 30 years ago between fami- ly-owned spirits industry titans,” says Max L. Shapira, President, Heaven Hill, about the new partnership. Because they are both family-owned companies, there are many parallels and values shared between Southern Glaz- er's and Heaven Hill. Heaven Hill was founded in the 1930s by Ed Shapira and his brothers, and Ed’s son Max is the cur- rent President, with the next generation holding key positions within the busi- ness. Before merging in the early 2000s, Southern Wine & Spirits of America, Inc. was headquartered in Southern Florida, and owned by the Chaplin fam- ily and Glazer's Wholesale Distributors was headquartered in Dallas, Texas, owned by the Glazer family. A common kinship helped Ed Shapira foster strong relationships with both family-owned companies over the years, and these con- nections helped advance the presence of the Heaven Hill brand portfolio across the United States. Southern and Glazer's eventually merged its two major territories in the early 2000s, and in 2016, the company official- ly rebranded as Southern Glazer's Wine and Spirits, thus creating a comprehen- sive distribution network that stretches across North America. Like Heaven Hill under the direction of the Shapira family, Southern Glazer's is still a family owned and operated busi- ness. It is now directed by the third gen- eration of the Chaplin family, Wayne Chaplin, who serves as the Chief Ex- ecutive Officer. “Heaven Hill is proud to have worked with Southern Glazer's throughout their storied history, sup- porting another family-owned compa- ny,” they announced in a press release. “We're proud to continue our partner- ship focused on integrity and teamwork and further expand the reach of our di- verse portfolio of brands.” Now in its 85th year in business, Heav- en Hill has been committed to offering quality products that are on trend with consumer tastes and interests, while cul- tivating solid relationships throughout all aspects of the beverage industry, all conducted with the same driving spirit that has been the backbone of the com- pany since the Shapira brothers founded it in 1935. By sustaining its core values since the 1930s, the company has suc- ceeded in growing its brands, continuing to support its infrastructure, and look for new opportunities to grow its business, and a partnership such as this one with Southern Glazer’s is a no-brainer. “We look forward to what the future holds as our two families and companies come together to make an even greater impact on the distilled spirits industry,” says Shapira. █ SOUTHERN GLAZER'S BECOMES EXCLUSIVE WEST COAST DISTRIBUTOR FOR HEAVEN HILL BRANDS By Amanda Schuster “We're proud to continue and expand our historic partner- ship with Southern Glazer's, a relationship that began over 30 years ago between family-owned spirits industry titans.” - Max L. Shapira, President, Heaven Hill 4 HAWAII BEVERAGE GUIDE AUGUST 2020 HAWAIIBEVGUIDE.COM Kauai Beer Co. is Hawaii’s best case-study in Beer Oriented Development. The phrase, coined by Lisa Lubin and further ex plained by Neil Reid and Jay D. Gatrell, refers to the promotion of economic growth in a specific region through craft breweries at tracting people and similar-minded businesses. Such was the case when Kauai Beer Co first opened. “Next door was ‘I Buy Gold,’ the Salvation Army building, and a used-car lot and offices. That was it,” explained co-Founder Jim Guerber. Founding Story Kauai Beer Co, like many Craft Breweries, started as a home brewing operation. "I started home brewing beer around 1980. It was in the very beginning when there were hardly any supplies available, and a can of malt syrup was as close as we could get [to malted grains]. In 1994, we moved to Kauai and I moved my home brewing equipment with me. In Poipu, the water is hard and not the best for making beer; however, there was a spring up the hill that I had access to; I would take my truck and fill kegs with spring water, and then bring it down to brew beer with it. I got a reputa tion around Kauai as having a good beer, but when you're giving beer away, everything is the best.” The evolution from homebrewing into opening a commercial brewery is a similar story for many other craft breweries. “It's usually someone brewing in their garage, and obviously you can't brew one pint at a time, so friends end up sharing the brewed beer. Then, at some point, somebody says, ‘I'm having a party.’ Then, you start getting into the pony keg, the five-gallon kegs and alas you have a kegerator. Then there are those that have some entrepre neurial bent and they get what I call a case of the stupids and say, ‘I'm going to open a brewery.’ [I call it this because] the whole bar -restaurant business is notorious for the attrition rate. The failure in the first year is 90%. I think generally that's the genesis of the microbrewery, and I think it's probably universal,” said Larry. As the project was starting, Jim’s son Justin had recently moved to Portland Oregon. “My Dad said he was really interested in mo ving forward with the brewery and asked if I wanted to move back and help him out with it. At the time, I hadn't settled anywhere, so it made a lot of sense to do it. It sounded like a great project. I then spent the next year getting all of the logistics uploads/Geographie/ 2020-08-hbg-digital-edition-web.pdf