© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 1. Ho

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 1. How to differentiate your business through APN Partner Programs? The goal of all APN Partner Programs is to help you stand out and differentiate your firm to AWS customers, and to provide you with specific resources to support your unique business need. APN Partners who qualify for and join these programs receive promotion support and many additional benefits, such as increased visibility throughout the AWS website, increased eligibility for funding, more direct promotion to the AWS field organization, and additional go-to-market opportunities. 1.1. Programs available upon registration to all APN Partners 1.1.1. AWS Device Qualification Program (DQP) The AWS Device Qualification Program is a hardware qualification and incentive program that is open to all partners in the AWS Partner Network who want to qualify their device hardware (development kits, SBCs, embedded modules, gateways, PLCs, sensors, cameras, and more) by validating that it works with AWS IoT Core, AWS IoT Greengrass, Amazon FreeRTOS, and Amazon Kinesis Video Streams. Qualified devices are eligible for listing in the AWS Partner Device Catalog, which allows customers to discover IoT devices that work with AWS. The catalog helps customers explore and find validated partner device hardware, including a call-to-action to purchase listed hardware for evaluation and prototyping from APN partners, and creates a new channel for our APN Partners to reach and engage new customers. The program helps driving success for customers by simplifying the selection of IoT hardware, connecting with APN Partners, leveraging APN IoT Partner expertise, and going to market with new products, services, and solutions. Learn more about the AWS Device Qualification Program benefits and requirements by visiting the AWS DQP webpage. The most current list of participating partners is available here. 1.1.2. AWS Marketplace AWS Marketplace is a sales channel that makes it easy for both APN Technology and Consulting Partners to showcase software solutions that run on the AWS cloud. For technology partners, we are focused on providing low-friction tools and offering powerful business, technical, and marketing programs to help establish, manage, and grow a successful business on AWS. Benefits include:  Streamlined software delivery. A managed Amazon Machine Image (AMI) can be offered to customers to take advantage of 1-Click purchasing and the ability to launch pre- configured software in minutes, or Software as a Service (SaaS), where customers can subscribe via the Marketplace, register and use your software on your site, and pay for it on their AWS bill.  Discover New Customers. By launching directly from AWS Marketplace, customers can run software instantly, decreasing the length of your sales cycle. You can also offer free trials with no additional engineering effort.  Simplified Billing & Payments. Customers pay for AWS Marketplace software as part of the regular AWS billing cycle. AWS manages the complexity of metering, billing, payment collection and financial reporting so you can focus on building and selling core products. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Consulting Partners can leverage AWS Marketplace Channel Programs to recommend and deliver software to their customers, growing their AWS-based business. APN Technology Partners can authorize Consulting Partners to own and maintain the financial and contractual relationship with customers in AWS Marketplace. In addition to value-added services, customers can work with their Consulting Partner to receive custom pricing and end- user licensing terms that meet the needs of their business. Visit the AWS Marketplace Management Portal to learn more about the requirements and benefits of becoming a seller in AWS Marketplace. 1.1.3. APN Customer Engagements (ACE) Program for Opportunity submission Registered Tier APN Partners can leverage the ACE Platform to submit opportunities for AWS Validation. By leveraging the ACE Platform, all APN Partners are driving internal visibility of the engagements they are driving on AWS. AWS Validated opportunities are then surfaced to our AWS Sales teams to engage with and collaborate with APN Partners on. Higher tier APN partners are eligible to receive AWS generated leads and opportunities, as well as access to sales and technical support resources. To learn more about the benefits and requirements of participating in the APN Customer Engagements Program, visit our ACE program webpage. 1.1.4. AWS Training Partner Program AWS works closely with selected training organizations around the globe to ensure that customers can access training courses in their preferred language and location. AWS Training Partner Program allows customers to easily identify APN Partners that provide training which will enhance their knowledge of AWS. Our APN Training Partners meet the robust requirements of AWS course delivery and are the only organizations endorsed by AWS to deliver our classroom-based training. 1.1.5. AWS Event Sponsorship Program AWS Sponsorship is one of the best resources you can take advantage of as an APN Partner to get in front of the customers you hope to engage through events like AWS re:Invent, re:Mars, re:Inforce, and AWS Summits etc. Through targeted networking opportunities, brand awareness, and thought leadership, each sponsorship program features value rich, impactful benefits offered at industry competitive pricing. To learn more about sponsorship opportunities, click here. Learn tips for making the most of AWS Sponsorship from APN Partners who’ve found sponsorship success on the APN Blog, “Best Practices for Making the Most of AWS Sponsorship”. 1.1.6. AWS Direct Connect Program The AWS Direct Connect Program is designed for APN partners who provide network services to customers and are interested in connecting to AWS. The AWS Direct Connect Partners improve customer experiences by providing flexibility and choices on how to connect with AWS. The AWS Direct Connect Program helps AWS Customers establish network connectivity between AWS Direct Connect locations and their datacenter, office, or colocation environment. Network Service Providers who are present at existing AWS Direct Connect locations, as well as support required connection offerings for AWS Direct Connect should apply. Learn more about the program here. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 1.1.7. AWS Public Sector Partner Transformation Program The AWS Public Sector Partner Transformation Program: 110 Days to Transformation is a comprehensive assessment, training, and enablement program focused on helping you build a successful and profitable AWS Cloud business. Whether you are new to the cloud or in the advanced stages of building your cloud business, this program provides you with the guidance to accelerate the development of your AWS skills and expertise to better serve your customers’ journey to the cloud. Participation in the program helps APN partners accelerate business growth by unlocking additional revenue opportunities; enhance credibility through defined and validated cloud capabilities; build a robust go-to-market strategy with AWS to stand out to customers; differentiate your practice for a competitive edge in the market; and access enhanced resources, programs, tools, and support. For more information on the AWS Public Sector Partner Transformation Program, visit the website. 1.2. Programs available to APN Consulting Partners 1.2.1. AWS Service Delivery Program The AWS Service Delivery Program highlights APN Consulting Partners- Select Tier or above with a track record of delivering specific AWS services to customers. Attaining an AWS Service Delivery Distinction allows partners to differentiate themselves by showcasing areas of specialization to AWS customers. From helping customers run serverless code with AWS Lambda or migrating databases to Amazon Aurora, AWS Service Delivery Program Partners can assist AWS customers with using many AWS services. To receive an AWS Service Delivery designation, APN Partners must undergo service-specific technical validation by AWS Partner Solutions Architects, and complete a customer case business review. APN Partners in the AWS Service Delivery Program become more visible to AWS Customers and AWS Service teams, have more opportunities to connect with AWS Customers, and develop confidence building customer solutions through access to deeper learning. To learn more about applying for the AWS Service Delivery Program, please visit the AWS Service Delivery Program page. 1.2.2. AWS Solution Provider Program The AWS Solution Provider Program is designed for APN Consulting Partners - Select Tier or above, including systems integrators, managed service providers, value-added resellers, and public sector partners to resell AWS Services to end customers as part of their differentiated solution. Under this program, Authorized Solution Providers manage, service, support, and bill Amazon Web Services (AWS) accounts for end customers. The AWS Solution Provider Program provides Authorized Solution Providers a tiered discount structure based on partners' technical capabilities and success in driving new business, has flexible contracting options to meet the unique needs of end customers, and provides partners multiple AWS Support models that align to a partners' AWS practice. Learn more about the AWS Solution Provider Program requirements and benefits here. 1.2.3. APN Customer Engagements (ACE) Program The ACE program provides the framework to enable APN Consulting Partners Select Tier or above, to support customers and drive successful engagements on AWS. The eligible APN partners receive AWS generated leads and opportunities, as well as access to sales and technical support resources (e.g. AWS Compete resources, AWS Cloud Economics resources) to © 2019, Amazon Web Services, Inc. or its affiliates. All rights uploads/Geographie/ apn-program-guide.pdf

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