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3 — THE GROWTH HACKERS GUIDE TO THE GALAXY THE GROWTH HACKER’S GUIDE TO THE GAL

3 — THE GROWTH HACKERS GUIDE TO THE GALAXY THE GROWTH HACKER’S GUIDE TO THE GALAXY PRODUCT MARKET FIT The Landing Page Hack - How to validate any idea in under an hour . ...................................................... 1 The ‘Pimp My Unbounce Page” Hack - How to add a video background to any Unbounce landing page ..................................................................................................2 The Heads-Up Display Hack - How to create a metrics dashboard that keeps you on top of your KPIs . ..............................................................................................................3 The CAC Hack - How to benchmark your cost per acquisition target, so you know how much to spend . ................................................................................................4 The Real World Hack - How to ensure that your product solves a real customer problem ......5 The Decoy Effect Hack - How to use psychology to help determine your optimal product pricing . .............................................................................................................6 The Testing Hack - How to conduct simple but effective A/B tests on your landing page........7 Case Study #1 The Name Game Hack - How to find the perfect name for your product or service..............................................................................................................................8 The Tim Ferris Litmus Test Hack - How to use Google Adwords to test demand for your product.......................................................................................................9 The 5-Second Test Hack - How to watch customers interact with your website...........................10 The Feedback Hack - How to use Survey Monkey to collect customer feedback . ........................11 The Instant Feedback Hack - How to use Qualaroo to collect instant, in situ feedback . ....... 12 The Heat Map Hack - How to collect data about customer website activity (so you can make your product better) ........................................................................................13 The Nick Eubanks Hack - How to hack the best keyword research for SEO and SEM . ........ 14 The Responsive Form Hack - How to create an awesome form based website . ......................... 15 The Lead Scoring Hack - How to automate lead scoring to funnel leads to specific pages.16 Case Study #2 The Phone-A-Friend Hack - How to get the perfect advice you need without having a huge network . ........................................................................................................17 The Blog Hack - How to start a blog in under 5 minutes .................................................................................. 18 The Pre-Targeting Hack - How to warm up your audience before advertising to them ............19 The List Builder Hack - How to start building up your email list .................................................................20 The Bullseye Hack - How to hack a launch marketing plan ............................................................................ 21 Case Study #3 TRANSITIONING TO GROWTH The Waitlist Hack - How to create a viral pre-launch signup form ..............................................................22 The Upvote Hack - How to make sharing easier with an upvote website widget . .........................23 The Invite-A-Friend Hack - How to create a viral invite a friend “thank you” page . ......................24 C O N T E N T S The Press Hack - How to use the power of the crowd to create a press list ....................................25 The Influencer Hack - How to target influencers using Followerwonk, Klout or Brand24 . .....26 The HARO Hack - How to use Help A Reporter Out to get your start-up some PR . ...................27 The Syndication Hack - How to quickly syndicate your blog for additional inbound traffic . ..28 The Scientific Blogging Hack - How to scrape your blog for clues on how to optimize it ....29 The Testimonial Hack - How to use customer testimonials to support each product feature ...............................................................................................................30 The Skyscraper Hack - How to use Buzzsumo to identify the most popular topics in your field .31 The Product Hunt Hack - How to use Linkydink to create easy customer newsletter full of curated links . ............................................................................................32 Case Study #4 The “Keep Them Separated” Hack - How to send different traffic sources to different landing pages ...................................................................................................33 The Progress Hack - How to create a progress meter to growth hack your customer’s attention spans . .......................................................................................................34 The ‘Let’s Make a Deal’ Hack - How to create your own Groupon-like daily deal email to your customers . ...........................................................................................35 The Resources Page Hack - How to cast a huge content shadow .........................................................36 The Dollar Shave Hack - How to hack a subscription e-commerce business .................................37 The E-Commerce Hack - How to hack a quick and effective e-commerce store . .........................38 The Demo Video Hack - How to produce a cheap and cheerful product demo video .............39 The Animated Video Hack - How to hack an animated explainer video on a budget ................40 The Handwritten Hack - How to send beautiful handwritten notes to your customers ............41 The Live Chat Hack - How to offer live chat customer support on your site . .....................................42 The Analytics 101 Hack - How to use Quill Engage to get your feet wet in analytics ..............43 The Content Factory Hack - How to use Text Broker to turbocharge your content production . .........................................................................................................44 Case Study #5 The Deja Vu Hack - How to use retargeting to stay in front of your customers ..............................45 The Quality Score Hack - How to lower your cost per click by hacking Google’s quality score . ......................................................................................................46 The Gmail Hack - How to use Gmail Sponsored Promotions to infiltrate your customer’s inbox . .............................................................................................................47 The TV Commercial Hack - How to use YouTube video ads when you can’t afford TV ads . 48 The Day-part Hack - How to use AdWords’ bid multipliers to get better traffic quality . ...........49 The ‘Have Your People Call My People’ Hack - How to use Google’s mobile Adwords call button to drive lead volume ..............................................................................50 The ‘Intro To Reddit’ Hack - How to acquire customers on HackerNews and Reddit ...............51 C O N T E N T S The Creepy LinkedIn Hack - How to use LinkedIn’s creepy visitor tracking code to acquire customers ...................................................................................................52 The Zuckerberg Hack - How to use Spot.im to start your own social network . ..............................53 The Lookalike Hack - How to create lookalike audiences on Facebook to attract the right visitors .................................................................................................54 The Twitter Card Hack - How to increase leads, subscribers, and sales directly through Twitter cards ............................................................................................55 The ‘Sharing is Caring’ Hack - How to use AddThis to customize share buttons and encourage sharing ...............................................................................................56 Case Study #6 The Naked Hack - How to increase early engagement by making your financials transparent .................................................................................................57 The Magic Click Hack - How to use ‘click to Tweet’ style links to encourage and incentivize sharing .........................................................................................................58 The Making-Facebook-Ads-Easy Hack - How to use AdEspresso to easily create, launch and test Facebook ads . ..........................................................................59 The Social Media Plan Hack - How to hack a social media marketing plan . .................................... 60 The Closed Caption Hack - How to use video text transcription to excel at SEO .......................61 The Infographic Hack - How to create engaging infographics for shareable content and SEO backlinks . .......................................................................................62 The Viral Referral Hack - How to create a simple and effective viral referral email .....................63 The Samuel L Jackson Hack - How to create email messaging that your customers will care about . .........................................................................................................64 The ‘Say No to Stock Photos’ Hack - How to use FlashStock to create your own stunning photos ........................................................................................................65 The Austin Powers Hack - How to add a bit of mystery to your product . ............................................66 The Free T-Shirt Hack - How to give away t-shirts without it becoming a full time job . ............67 The Corporate Espionage Hack - How to spy on your competitors .......................................................68 The Customer Satisfaction Hack - How to ensure your customers are happy with one simple question ..............................................................................................69 The Translation Hack - How to painlessly translate your website into multiple languages . ...70 Case Study #7 SCALING FOR GROWTH The Serious SEO Hack - How to use Moz to get serious about your SEO .......................................71 The Anti-Bait-and-Switch Hack - How to match your offer to your page content .......................72 The Enclosed Checkout Hack - How to lower shopping cart abandonment with one simple trick ...................................................................................................73 The Exit Intent Hack - How to convert bouncers into customers . ..............................................................74 The Twitter Ninja Hack - How to massively grow your Twitter follower count . .................................75 The Orbtr Hack - How to make your website content personal ...................................................................76 The Deal Maker Hack - How to hustle your way to big partnerships ......................................................77 The ‘What Gets Measured Gets Managed’ Hack - How to know which start-up metrics are critical to measure ...............................................................................................78 The Zap Hack - How to make life easier with Zapier . ............................................................................................79 The Fortune 500 Hack - How to use LinkedIn to sell into Fortune 500 companies ....................80 Case Study #8 The Email Course Hack - How to become a thought leader by offering an email course ..... 81 The Referral Segment Hack - How to send email to users who haven’t referred a customer yet . ..............................................................................................................82 The Growth Culture Hack - How to create a culture of experimentation in your company ...83 The Trigger Hack - How to implement automatic trigger based emails .................................................84 The User Collaboration Hack - How to collaborate with users on product development .....85 The Sidekick Site Pages Hack - How to create site pages for organic traffic nirvana . ............86 The Social Mentions Hack - How uploads/Geographie/ the-growth-hacker-x27-s-guide-to-the-galaxy-for-betakit.pdf