GUIDE 2007 Foreign Investors Council SPECIAL EDITION October 2007 4 Guide to th

GUIDE 2007 Foreign Investors Council SPECIAL EDITION October 2007 4 Guide to the Foreign Investors Council l The aim of your company is to be among the five biggest producers of building ma- terial in Serbia. How far have you pro- gressed towards realising this goal? After taking part in the privatisation of Beočinska Fabrika Cementa and purchasing a major package of shares in Zorka Nemetali, we became certain in our attitude that Serbia is a great market with enormous potential. We reorganised Zorka Nemetali and estab- lished companies that function on market principles and successfully “struggle” on their markets, due to the development of more intense relations with, and sense for, the end-user, i.e. the buyer. The production capacity of Zorka Keramika (ceramics) was doubled in 2005 to 2.1 mil- lion square-metres, and we have created new products that are competitive even against imported ceramics. We are now preparing a new investment in production capacity en- largement, to six million square-metres, and the widening of our range of products. One of our major investments this year will be made in Zorka Opeka (bricks). The val- ue of the investment will be around three million euros, and the factory will become one of the most up-to-date factories for brick production anywhere in this region. We have also invested in Zorka Alas Kamen (stone) in the quarries Jazovnik and Sesevi- ca, as well as in the plant for stone drying and micronization processing. Starting from 2004, we have been engaged in a greenfield project to establish a new quarry within Zorka Alas Kamen, Ceramide, in the area of the Gornji Milanovac municipality. The biggest crusher on the Balkans is in- stalled in that quarry. In company Alas Rakovac, where we own 73.96% of shares, reconstruction and re- vitalisation of the existing equipment has been combined with the installing of the new plant. The value of the investment in Alas Rakovac is €7.5million. We accepted our obligation to complete the re-cultivation of two quarries on Fruška gora – Srebro and Kišnjeva glava – and issued bank guarantees for each of those quarries to the value of €1.6 and €2.6 million. They are guarantees for a job well done. After re-culti- vating these quarries, from which the stone has been mined for 70 years, a new picnic and recreation area will be made. l To date, you have invested around €70million in the purchase of firms here in Serbia. Which companies are those and are you satisfied with their opera- tions so far? We entered the Serbian market together with Lafarge and the Wintersdorf group, and undertook the property transformation of Beočinska Fabrika Cementa. After that we bought a major package of Zorka Nemetali shares (77.71%) at public auction. This share has now increased to 84.89%. The name of Zorka Nemetali was changed to Alas Hold- ing in March. Alas Holding is comprised of four dependent companies: Zorka Keramika, Zorka Opeka, Zorka Alas Kamen and Zorka Održavanje. In 2005, the former Zorka Nemetali became the majority owner (73.96%) of company Vojvo- dina put, non-ferrous metal mine Rakovac. Now the company’s name is Alas Rakovac. Tremendous improvements have been made since our entrance in Alas Holding. In 2003, the total turnover was €7million, while this year we are planning to make a turnover of around €22million. We are satisfied with our results and we are counting on huge progress in the future, principally because great expan- sion of the construction industry is predicted over the next 25 years. l You have announced your participation in the privatisations of some otherSerbian firms. Could you tell us which companies that might be? We will take part in the tenders of the com- panies which are in the sphere of our inter- ests, but for the moment I cannot tell you which companies those are. As soon as we make a clear decision, we will announce it to the public. l What plans for the future does Alas Holding have? We are considering the possibilities of cre- ating new greenfield projects, and we will definitely invest in our existing capacities. With regard to companies in Serbia, our aim is to become a producer of gravel and con- crete, like many of our companies in other countries in Central and Eastern Europe and Africa, including our parent company from Austria. We possess the required know-how needed to fulfil that aim. n ADVERTORIAL Roman Kratochvil, Member of the Management Board of Alas Holding Building on investment Tremendous improvements have been made since our entrance in Alas Holding. In 2003 total turnover was €7million, but this year we plan to make a turnover of €22million. Are you satisfied with the investment climate in Serbia and what do you think could lead to its further improvement? Lot of things have been changed, and the Serbian market now has a good rating. As the industrial centre of the former Yu- goslavia, Serbia has both the experts and the conditions which lure foreign inves- tors to invest capital in the country. How- ever, investors have to be certain that their money will not be lost here. What Serbia needs now is political stability. Alas Rakovac is a company for production and processing of stone, trahite. Its quarries are located on Fruska gora mountain and plant for stone processing is in Ledinci. Stone has been excavated for 70 years from our quarries and now our aim is to recultivate them and make place for recreation and different kinds of sport activities. There was a huge investment in the plant for stone processing in Ledinci which should soon be activated. Factory for production of ceramic tiles was founded in 1978 in Sabac, with planed capacity of 1 m m2. It’s development is based on constant monitoring of technological innovations, with regular implementation of know-how from European countries. Reconstructions and installments of new and modern equipment happen on regular basis. We try to keep pace with the world trends. After privatization, in February 2005 the third reconstruction was performed and capacity was enlarged to 2 m m2, and now we are preparing new investment which will enlarge production capacity to 6 m m2 and introduce new types of products, apart from existing ones: Monocottura and Gress porcellanato. Façade brick factory was founded in 1977 in Donje Crniljevo, municipality of Koceljeva, some 55km away from Sabac. Raw material base for production of façade bricks is in vicinity of the factory some 0,5 km away from factory. Production program includes façade bricks of different color, and various kinds of blocks. Now, we are in stage of preparing for new investment which should start in this month. In cooperation with our new partner Zigelwerk Pichler from Austria and his know- how we are planning to start with production of completely new product on this market “KLIMABLOC“. Zorka Alas Kamen was founded in 2004 as limited liability company of Alas Holding a.d. Our basic activity is exploitation and processing of nonmetallic raw materials, limestone, dacite and kaolin clays. Production plants of Zorka Alas Kamen are located in municipalities of Koceljeva, Vladimirci and Gornji Milanovac. Company consists of six working units: •  Jazovnik, limestone quarry •  Šeševica, limestone quarry •  Prerada, plant for drzing and ecavation •  Ceramide, newly opened green-field project, dacite quarry on Rudnik Mountain •  Alas Trans, transport group • Management 6 Guide to the Foreign Investors Council CONTENTS FIC GUIDE 2007 Managing Director Ana Isaković a.isakovic@cma.co.yu Corporate Editor Mark Pullen m.pullen@cma.co.yu Editor in Chief Tatjana Ostojić t.ostojic@cma.co.yu Art Director Darko Staničić d.stanicic@cma.co.yu Editorial Contributors Zorica Nikić, Ana Stojanović, Željko Popivoda Editorial Manager Jelena Vignjević j.vignjevic@cma.co.yu Photo Jelena Seferin, Stanislav Milojković, Časlav Vukojičić Translators Milica Kuburu-Jovanović, Dejan Zubac Sales Executives Sanja Zimonjić/s.zimonic@cma.co.yu, Marija Urošević/m.urosevic@cma.co.yu, Sanja Dragojević/s.dragojevic@cma.co.yu, Vladimir Đuričanin/v.djuricanin@cma.co.yu General Manager Ivan Novčić i.novcic@cma.co.yu Financial Director Snežana Batrićević s.batricevic@cma.co.yu Printing Politika AD The FIC Guide is published by: alliancemedia Kneginje Zorke 11b, 11000 Beograd, Serbia Phone: +(381 11) 308 99 77, 308 99 88 Fascimile: +(381 11) 244 81 27 E-mail: office@cma.co.yu www.cma.co.yu ISSN no: 1451-7833 All rights reserved alliancemedia 2006 12  Budimir Boško Kostić President of the FIC Board of Directors (Raiffeisen banka) 20  Radovan Jelašić Governor of the National Bank of Serbia 24  Srđan Janićijević Vice President of the FIC Board of Directors (Politika) 16  Božidar Đelić Deputy Serbian Prime Minister 22  Jasna Matić State Secretary within the Serbian Economy and Regional Development Ministry 28  Aleksandra Smiljanić Serbian Telecommunications and Information Society Minister FIC GUIDE 2007 8 Guide to the Foreign Investors Council CONTENTS 40  Isaac Sheps Member of the FIC Board of Directors (Carlsberg Srbija) 52  Gustavo Navarro Member of the FIC Board of Directors (Holcim) 66  Stein-Erik Vellan Member of the FIC Board of Directors (Telenor) 44  Ljiljana Milosavljević Advisor to the Serbian Minister of Labour and Social Policy 56  Panagiotis Ch. Vlasiadis Member of the FIC Board of Directors (Alpha Bank Srbija) 80  Ana Firtel Vlajić Executive uploads/Ingenierie_Lourd/ fic-guide-2007.pdf

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