1 Style Guide 2 Zenger Folkman exists to revolutionize leadership and organizat

1 Style Guide 2 Zenger Folkman exists to revolutionize leadership and organization development through empirical research, innovations in development methods, and the employment of software tools that drive more effective implementations. Zenger Folkman provides the architecture and many key components for companies wanting to grow their leadership talent. Leadership and Organization Development 3 Preferred Size The recommended size, where applicable, is 2” wide. When typed in body copy, the Zenger Folkman names should always be capitalized (no “space | space” separator). The names should stay together on one line and not be wrapped. They should not be italicized unless the surrounding text is italicized. Sizing Restrictions In order to maintain a consistent and readable look throughout the brand, proper logo size is vital. The logo should be applied at a confident size but should not be overpowering. For print and web materials in general, the logo should be sized at 2” wide. The logo should never be printed smaller than 1” wide. Clear Space Clear Space is an important element in the Zenger Folkman logo. This will keep a consistent look to the brand and ensure that there are no distractions within the layout. Clear Space is determined by the width of the distance from the beginning of the “Z” in ZENGER to the end of the “N” being determined as “X”. Around all sides of the logo, there should always be at least the space determined as “X” around all sides. 3" 2" 1" Width from “Z” to “N” equals “X” Proper Usage of the Logo 4 The Logo The logo can be broken into many different parts. These parts include the name Zenger Folkman, the “ZF” with the accompanying “dots”, and the “dots” themselves .The “dots” can also be used as a pattern or design element as long as one single dot does not exceed 0.25”. Logo Color The logo should always be in color if used on a white background. When the logo is placed on a solid-colored background or a photograph It should be reversed out to white. Further Logo Usage 5 Do Not reverse the logo on a light background Do Not partially reverse the logo Do Not put the logo in a containing shape Do Not develop your own color combinations Do Not angle the logo Do Not alter the typography Do Not distort the logo in any manner Do Not fill the logo with a gradient or pattern Unacceptable Logo Usage 6 PMS 5425 C: 30 R: 128 M: 04 G: 161 Y: 00 B: 182 K: 31 PMS 5425 25% C: 08 R: 214 M: 01 G: 224 Y: 00 B: 233 K: 08 Pantone (PMS) colors are mostly used in 2-, 3- and 4-color print applications that do not involve any full-color visuals. Pantone colors are the truest form of colors in the palette and they offer a richness that is difficult to duplicate with process inks. If a 5th or 6th color is an option, they may also be used in addition to 4-color printing. CMYK equivalents are listed in the chart below. These should be used in all 4- color process print applications. RGB equivalents are also provided for on-screen (web and interactive) applications. Primary PMS C: 82 R: 0 M: 18 G: 28 Y: 4 B: 48 K: 93 PMS C: 87 R: 93 M: 63 G: 135 Y: 42 B: 161 K: 24 PMS 5415 C: 42 R: 93 M: 08 G: 135 Y: 00 B: 161 K: 40 Secondary PMS 4515 C: 00 R: 203 M: 09 G: 182 Y: 50 B: 118 K: 24 PMS 4525 C: 00 R: 218 M: 07 G: 199 Y: 39 B: 147 K: 17 PMS 4525 25% C: 00 R: 244 M: 02 G: 237 Y: 10 B: 220 K: 04 Tertiary PMS C: 42 R: 75 M: 86 G: 20 Y: 79 B: 17 K: 66 PMS C: 30 R: 125 M: 93 G: 34 Y: 100 B: 16 K: 38 PMS C: 25 R: 178 M: 58 G: 113 Y: 89 B: 57 K: 9 The Zenger Folkman Color Palette 7 Typefaces An important part of the Zenger Folkman brand is a sensitive combination and use of our chosen font families and the specific fonts contained within each family. These fonts should be used whenever possible consistently to ensure and support the correct brand personality. Gotham Medium [set at 16pt.] is used for titles, headlines, and subheads. Adobe Caslon Pro Regular [set at 12pt.] is the preferred font for body copy. Italic and semibold italic may also be used where appropriate for titles, headlines, subheads, callouts, quotes, and small captions. Arial Regular is the preferred font for display type including PowerPoint presentations and website. Trajan Pro Bold is used for the titles on our covers. Adobe Garamond Semibold italic is used for the subtitles on our covers. Adobe Caslon Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Adobe Caslon Pro | Regular Use for: Body copy Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Gotham | Medium Use for: Titles, headlines, and subheads Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Arial | Regular Use for: PowerPoint presentations, display type Trajan Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Trajan Pro | Bold Use for: Cover titles Recommended Brand Typography Adobe Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Adobe Garamond | Semibold Italic Use for: Cover Subtitles 8 Copyright and Footer Guidelines Copyright The Zenger Folkman copyright appears on the back of each manual’s or appendix’s title page. It includes the name, address, website and copyright information. Footers The Zenger Folkman copyright also appears on the right page footer of each manual. It includes the copyright with the current year, company name, “All rights reserved.” and the Bill of Materials (BOM) number. BOM Number The Bill of Materials (BOM) number consists of the client/ product initials, materials number, component number, and version number. Name Usage When writing the company name in text, you should do NOT include the “ | “ “space- line-space” between Zenger and Folkman. The line will only appear when using the logo. Website and Email Addresses When listing our website or your email address, please use the full Zenger Folkman name. Zenger Folkman Company 610 East Technology Avenue, Building B Orem, UT • 84097-9850 www.zengerfolkman.com © 2009 Zenger Folkman All rights reserved in all parts. No portion of this book may be reproduced in any form without permission. © 2009 Zenger Folkman. All rights reserved. EL50.1.0 Correct: Zenger Folkman has been in business for 5 years. Incorrect: Zenger | Folkman has been in business for 5 years. Correct: www.zengerfolkman.com Incorrect: www.zfco.com Correct: trobert@zengerfolkman.com Incorrect: trobert@zfco.com EL50.1.0 Brand.Extraordinary Leader.PM-CCDG.Version 9 A A B C Strategic Partner Applications In many instances, the Zenger Folkman logo will be required to coexist with the logo(s) of one or more entities belonging to our partners. Most situations will require the Zenger Folkman logo to be either dominant or subordinate, though it is difficult to anticipate all potential scenarios in which this will happen. These are suggestions for both applications. Dominant Relationship Subordinate Relationship Strategic Partner Marketing Guidelines Strategic Partner Logo This is the approved logo for use when representing your relationship to Zenger Folkman. You may list your company name above the Strategic Partner Logo, however it should not encroach on the logo itself. (Please follow the logo sizing restrictions on page 3.) If you need a copy of the logo, please reference the Partner Resources webpage, or contact us. Example: The XYZ Company In many instances, the Zenger Folkman logo will be required to coexist with the logo(s) of one or more entities belonging to our partners. Most situations will require the Zenger Folkman logo to be either dominant or subordinate, though it is difficult to anticipate all potential scenarios in which this will happen. These are suggestions for both applications. 10 Zenger Folkman Article Use Guidelines Guidelines Articles must be posted to the partner’s site as a locked PDF document The Zenger Folkman copyright must be included When the article is ready to be posted, it must be returned to Zenger Folkman for approval No modifications, editing or re-writing is permitted Please link to the new website URL which is http://www. zengerfolkman.com At least two links back to the Zenger Folkman site must be included in every article • Author Bio URLs • Extraordinary Leader URLs • Product URLs • Other Zenger Folkman Article URLs • Zenger Folkman Homepage URLs Partners must represent themselves as strategic partners of Zenger Folkman, and not as a direct part of the organization Partners are responsible for the cost, time and full translation of each and every article All translated text from the article must be formatted using the design template which Zenger Folkman will provide $ 3OabBSQV\]Z]Ug/dS\cS0cWZRW\U0j=`S[CB&" '%>6=<3& % # '!%#4/F& % # '!%$eee hS\US`T]ZY[O\ Q][ One of the basic questions facing everyone creating a personal development plan is the fundamental question of whether to focus attention on correcting faults and fail- ings or whether to focus on building strengths. Like many questions that appear simple, there are uploads/Litterature/ zf-style-guide.pdf

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