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informitv IPTV Guide Delivering audio and video over broadband William Cooper G

informitv IPTV Guide Delivering audio and video over broadband William Cooper Graham Lovelace iptv-report.com First published by informitv in December 2006 informitv.com ISBN: 1-905360-12-6 Single-user electronic edition RRP £10.00 +VAT Copyright © 2006 informitv/Lovelace Consulting Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any other form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. The informitv™ name and logotype are trademarks copyright informitv. The Lovelace Consulting™ name and logotype are trademarks copyright Lovelace Consulting Limited. Other product and service names mentioned are trademarks or registered trademarks of their respective owners. Licence This publication is provided for personal use only and no part of this publication may be reproduced or redistributed in any other form without the prior written permission of the publisher. Disclaimer The information provided in this report is offered in good faith and is believed to be accurate and reliable at the time of publication. No liability can be accepted for any errors or omissions or any action taken or losses arising as a result of this document. IPTV Guide i About the authors About the authors Dr William Cooper is the founder and principal consultant at independent interactive television consultancy informitv. At the BBC, William was operationally responsible for the delivery of online and interactive output, including the launch of interactive services on satellite, terrestrial and cable television. William started his career as a broadcast journalist, following a PhD in Communications from the University of Leeds. Graham Lovelace is the founder of Lovelace Consulting, which specialises in convergent media. A former Head of Strategy and Marketing at The Press Association, Graham was the founder of Lovelacemedia and founding Editorial Director at Teletext Limited. Graham is a graduate of the Harvard Business School Advanced Management Program and is a regular commentator on media developments. Consultancy services Both informitv and Lovelace Consulting provide advisory and strategic consultancy services, assisting organisations to exploit opportunities in converged communications media. For more information see: informitv.com lovelace.co.uk No part of this document may be reproduced or redistributed in any other form without the prior permission of the publisher. Copyright © 2006 informitv/Lovelace Consulting Limited. All rights reserved. IPTV Guide ii Contents Foreword This IPTV Guide was first published in conjunction with the IPTV Explained conference held at BAFTA in London in December 2006. It aims to provide a brief introduction to the distribution of audio and video programming using internet technologies. Based on their influential independent report, IPTV: Broadband meets broadcast—The network television revolution, informitv and Lovelace Consulting have produced this exclusive executive overview of internet protocol television and the emerging market for delivering audio and video over broadband data networks. The IPTV Guide explains in simple terms precisely what internet protocol television means and what it means for your business. This concise guide is the distillation of many years of research and consulting experience. It is intended to introduce the key concepts and main themes in order to provide a common understanding as the basis for further discussion. Every organisation affected by the network television revolution will need to evolve their own strategies to deal with the threats and opportunities it presents. No part of this document may be reproduced or redistributed in any other form without the prior permission of the publisher. Copyright © 2006 informitv/Lovelace Consulting Limited. All rights reserved. IPTV Guide iii Contents Contents 1 Introduction 1 2 IPTV 7 3 Convergence 11 4 Service providers 25 5 Broadband video 35 6 Implications 46 No part of this document may be reproduced or redistributed in any other form without the prior permission of the publisher. Copyright © 2006 informitv/Lovelace Consulting Limited. All rights reserved. PART 1 1 Introduction PART 1 1 Introduction “ As broadcast television overtook radio, then newspapers, so internet-delivered video content will overtake broadcast television. And advertising will follow suit, causing shifts in traditional business models. 1” Lord Currie Chairman, Ofcom “ Ultimately the internet’s going to be the most important medium we operate in and it’s going to be an important way of delivering TV and radio. 2” Mark Thompson Director General, BBC “ In ten years’ time the majority of all programmes will be consumed in an on-demand way, whether through personal video recorders such as Sky+, or video-on-demand over the internet.3 ” Andy Duncan Chief Executive, Channel 4 No part of this document may be reproduced or redistributed in any other form without the prior permission of the publisher. Copyright © 2006 informitv/Lovelace Consulting Limited. All rights reserved. PART 1 2 Introduction Predicting the future has always been fraught with risk, but never as much as today. The ever-quickening pace of technological change is forcing businesses across the modern communications landscape to respond to myriad threats and opportunities. Nearly a decade ago, Microsoft founder Bill Gates warned that amid the rush there is a “real tendency to overestimate how much things will change in the next two years; but also, and dangerously, a tendency to underestimate how much things will change in 10 years”.4 He also predicted a time when television programming would be delivered via what he then called the “information highway”. He said viewers would order programmes, stored on computer servers and watch them when they wanted, first on computers and eventually on televisions. Viewers would have complete control, he wrote. “Even if a show is being broadcast live, you’ll be able to use your infra-red remote control to start, stop, or go to any previous part of the programme, at any time. If someone comes to your door you’ll be able to pause the programme for as long as you like.”5 Such a possibility is now of course an everyday reality for anyone with a digital video recorder like TiVo or Sky+, or a media centre. Microsoft is now finally delivering on its media promise with the launch of television services by major telecommunications companies using its software. These television services are not delivered through a satellite dish, aerial or cable, but across a broadband data network over a telephone line. Known as IPTV, or internet protocol television, it represents the long- predicted convergence of broadcasting, telecommunications and information technology. This guide aims to provide a brief overview of what is meant by IPTV and what it means for you. No part of this document may be reproduced or redistributed in any other form without the prior permission of the publisher. Copyright © 2006 informitv/Lovelace Consulting Limited. All rights reserved. PART 1 3 Introduction Last year when writing IPTV: Broadband Meets Broadcast—The network television revolution, we peered into the crystal ball and envisioned a future when a form of television would offer “tens of thousands of live streams, hundreds of thousands of on-demand programmes, and virtually every movie ever made”.6 That vision, of an interactive medium putting just about every item of audio-visual entertainment you might ever be interested in “at the touch of a button, wherever you are”, took a mid-term view. “Television will change more in the next five years than in the previous five decades,” we said. While we have no way of knowing with certainty what the full outcome of the network television revolution will be, with hindsight we can already say that we underestimated the speed of its arrival. The future of television is already with us today. That future is represented not just by the television services that are now being rolled out by telephone companies but by the burgeoning broadband video services that are appearing on the web. There is still much confusion about what internet protocol television actually means. For some it is strictly limited to the sorts of services now being offered by telecommunications companies and broadband service providers. In our view it includes any television or audio and video services that are delivered using internet protocols. That includes services delivered over the public internet, which some people prefer to refer to as internet television or broadband video. What is clear is that IPTV is a hot topic, and every player at every level in the industry value network needs a strategy in order to respond to the threats and opportunities presented by a new digital revolution. The first digital revolution began a decade ago with the mass adoption of the internet and the world wide web and the launch of digital television services delivered via cable, satellite and terrestrial networks. These two No part of this document may be reproduced or redistributed in any other form without the prior permission of the publisher. Copyright © 2006 informitv/Lovelace Consulting Limited. All rights reserved. PART 1 4 Introduction remarkable developments in communications coincided, but failed to converge. Much was said and written about convergence in the first digital revolution. Several attempts were made to marry broadcast television with the internet, but even as analogue television began to cede to digital, the medium and the TV screen remained resolutely detached from uploads/Management/ iptv-guide.pdf