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Chapter 8: Bibliography 322 Chapter 8: Bibliography 8.1: Reference Books 8.2: N

Chapter 8: Bibliography 322 Chapter 8: Bibliography 8.1: Reference Books 8.2: Newspapers 8.3: Journals 8.4 Web Sites 323 8: Bibliography 8.1: Reference Books Marketing Research 1. Beri G.C, Marketing Research, 4th Edtion, 2008, TMH, New Delhi. 2. Boyd, Harper W. Junior, Westfall, Ralph and Stasch, Marketing Research Text and Cases, Richard D. Irwin Inc, Homewood, Illinois. 3. Burns, Bush, Marketing Research, 5th Edition, 2007, Pearson Pub, New Delhi. 4. Churchili, Lacobucci, Marketing Research, 9th Edition, 2009, Cengage, Australia. 5. Cooper, Schindler, Marketing Research, 1st Edition, 2006, TMH, New Delhi. 6. Easwaran, Singh, Marketing Research, 1st Edition, 2007, Oxford, New Delhi. 7. Easwaran, Singh, Marketing Research: Concepts Practices and Cases, 1st Edtion, 2006, Oxford. 8. Green and Tull, Research for Marketing Decisions, Fifth edition, Prentice Hall of India, New Delhi. 9. Gupta S.L, Marketing Research, 1st Edition, 2007, Excel Books, New Delhi. 10. Gupta S.L, Marketing Research, 1st Edition, 2006, Excel Books, New Delhi. 11. Hair, Bush & Ortinau, Marketing Research, 3rd Edition, 2007, TMH, New Delhi. 12. Kumar V, International Marketing Research, 1st Edition, 2007, PHI, New Delhi. 13. Luck, Wales, Taylor DA and Rubin, Marketing Research, 7th Edition, 2007, PHI, New Delhi. 14. Malhotra Naresh K, Marketing Research: Applied Orientation, 5th Edition, 2007, Pearson Pub, New Delhi. 15. Mishra M.N, Modern Marketing Research, 1st Edition, 2005, Himalaya Pub, Mumbai. 16. Nair Suja, Marketing Research, 1st Edition, 2007, Himalaya Pub. Mumbai. 17. Nargundakar, Rajendra, Marketing Research: Text and Cases, 2007, TMH, New Delhi. 18. Sontakki C.N, Marketing Research, 1st Edition, 2006, Himalaya Pub, Mumbai. 19. Sumathi, Saravanavel, Marketing Research & Consumer Behavior, 1st Edition, 2007, Vikas, New Delhi. 324 20. Suresh K, Marketing Research: Approach & Application, 1st Edition, 2005, ICFAI, Hyderabad. 21. Tull, and Hawkins, Marketing Research, 6th Edition, 2008, PHI, New Delhi. 22. Zikmund, Babin, Essentials of Marketing Research, 3rd Edition, 2007, Thomson, Australia. Advertising and Sales Promotion 1. Arens Willam F, Contemporary Advertising, 10th Edition, 2008, TMH, New Delhi. 2. Batra, Myers & Aaker, Advertising Management, 1st Edition, 2006, PHI, New Delhi. 3. Batra, Myers & Aaker, Advertising Management, 5th Edition, 2007, Pearson, New Delhi. 4. Batra, Myers & Aaker, Advertising Management, 5th Edition, 2008, Pearson, New Delhi. 5. Chatterjee Sabyasachi, Media and Advertising Management, 1st Edition, 2006, ICFAI, 6. Chunawala S.A, Sethia K.C, Foundations of Advertising: Theory and Practice, 6th Edition, 2007, Himalaya Pub, Mumbai. 7. Chunawala S.A, Advertising Sales and Promotion Management, 3rd Edition, 2008, Himalaya Pub, Mumbai. 8. Chunawala S.A, Advertising Sales and Promotion Management, 2nd Edition, 2006, Himalaya Pub, Mumbai. 9. Clow, Baak, Integrated Advertising Promotion and Marketing Communications, 3rd Edition, 2007, Pearson Pub, New Delhi. 10. Duncan Tom, Principles of Advertising & IMC, 2nd Edition, 2006, TMH, new Delhi. 11. Jain, Singh, Modern Advertising Management, 1st Edition, 2007, Regal, New Delhi. 12. Jefkins, Yadin, Advertising, 4th Edition, 2009, Pearson Pub, New Delhi. 13. Jethwaney, Jain, Advertising Management, 1st Edition, 2006, Oxford, New Delhi. 14. Kazmi, Batra, Advertising & Sales Promotion, 1st Edition, 2007, Excel Books, New Delhi. 325 15. Kelley, Jugenheimer, Advertising Media Planning: A Brand Management Approach, 1st Edition, 2008, PHI, New Delhi. 16. Mishra M.N, Sales Promotion and Advertising Management, 2nd Edition, 2004, Himalaya Pub, Mumbai, 17. Mohan Mahendra, Advertising Management: Concepts and Cases, 28th Edition, 2008, TMH, New Delhi. 18. Mohan Mahendra, Advertising Management: Concepts and Cases, 1st Edition, 2007, TMH, New Delhi. 19. Oguinn, Allen & Semenik, Advertising & Integrated Brand Promotion, 4th Edition, 2009, Cengage, Australia. 20. Rajput, Vasishth, Advertising & Personal Selling, 1st Edition, 2008, Himalaya Pub, Mumbai. 21. Sarathay Parthav, Changing Face of Advertising, 1st Edition, 2005, ICFAI, Hyderabad. 22. Sarathy Partha, Advertising Agencies, 1st Edition, 2006, ICFAI, Hyderabad. 23. Sharma, Singh, Advertising: Planning and Implementation, 2nd Edition, 2008, PHI, New Delhi. 24. Shimp Tarence, Advertising and Promotion: An IMC Approach, 4th Edition, 4th Edition, 2008, Cangage, Australia. 25. Stafford, Faber, Advertising Promotion and New Media, 1st Edition, 2006, PHI, New Delhi. 26. Suresh, Advertising: Innovative Media Options, 1st Edition, 2006, ICFAI, Hyderabad. 27. Wells, Woriarty & Burnett, Advertising: Principles and Practice, 7th Edition, 2008, Pearson Pub, New Delhi. Research Methodology 1. Bhattacharyya, Research Methodology, 2nd Edition, 2006, Excel Books, New Delhi. 2. Donald R Cooper and Pamela S Schindler, Business Research Methods, Tata MacGraw Hill, 2007, New Delhi. 3. Kothari C.R, Research Methodology: Methods & Techniques, 2nd Edition, 2009, New age, New Delhi. 326 4. Krishnaswamy, Sivkumar & Mathirajan, Management Research Methodology, 2nd 5. Mohan, Elangovan, Research Methodology in Commerce, 1st Edition, 2007, Deep & Deep, New Delhi. 6. Narsh Malhotra, Marketing Research: An applied Orientation, Pearson Education, Fourth edition, 2004.New Delhi. 7. Panneerselvam R, Research Methodology, 6th Edition, 2008, PHI, New Delhi. 8. Rao KV, Research Methods for Management and Commerce, Sterling. 9. Wilkinson Bhandarkar, Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai. 10. Uma Shekaran, Research Methods for Business, Wiley Publications. Marketing Management 1. Appannaiah, Reddy & Ramanath, BBM Marketing Management, 1st Edition, 2006, Himalaya Pub, Mumbai. 2. Bose Biplab S, handbook of Marketing Management, 1st Edition, 1998, Himalaya Pub, Mumbai. 3. Czinkota, Kotabe, Marketing Management, 1st Edition, 2007, Thomson, Australia. 4. Dhunna Mukesh, Marketing Management: Text and Cases, 1st Edition, 2005, Wisdom, New Delhi. 5. Gaur, Saggere, Event Marketing Management, 2nd Edition, 2007, Vikas, New Delhi. 6. Gavindarajan M, Marketing Management, 1st Edition, 2007, Vikas, New Delhi. 7. Govindarajan M, Industrial Marketing Management, 2nd Edition, 2007, Vikas, New Delhi. 8. Govindrajan M, Marketing Management: Concepts, Cases, Challenges & Trands, 2nd Edition, 2007, PHI, New Delhi. 9. ICFAI, Case Studies in Marketing Management, 1st Edition, 2001, ICFAI, Hyderabad. 10. ICMR, Fundamental of Marketing Management, 1st Edition, 2004, ICMR, Hyderabad. 11. ICMR, Fundamental of Marketing Management Workbook, 1st Edition, 2004, ICMR, Hyderabad. 327 12. ICMR, Marketing Management, 1st Edition, 2004, ICMR, Hyderabad. 13. ICMR, Strategic Marketing Management, 1st Edition, 2002, ICMR, Hyderabad. 14. ICMR, Strategic Marketing Management Workbook, 1st Edition, 2004, ICMR, Hyderabad. 15. Jain, Singh, Modern Marketing Management: Principles and Techniques, 1st Edition, Regal Pub, New Delhi. 16. Jayachandran S, Marketing Management: Text and Cases, 1st Edition, 2006, Excel Books, New Delhi. 17. Karunakaran K, Marketing Management: Text and Cases in Indian Context, 1st Edition, 2007, Himalaya Pub, Mumbai. 18. Kazmi S H H, marketing Management: Text and Cases, 1st Edition,2007, Excel Books, New Delhi. 19. Keegan Warren, Global Marketing Management, 7th Edition, 2008, Pearson Pub, New Delhi. 20. Kotler and Other, Marketing Management, 12th Edition, 2007, Pearson Pub, New Delhi. 21. Kotler Philip, Framework for Marketing Management, 2nd Edition, 2006, Pearson Pub, New Delhi. 22. Kotler, Keller, Framework for Marketing Management, 3rd Edition, 2008, Pearson Pub, New Delhi. 23. Kotler, Keller, Marketing Management, 12th Edition, 2007, Pearson Pub, New Delhi. 24. Kotler, Keller, Marketing Management, 12th Edition, 2006, Pearson Pub, New Delhi. 25. Kotler, Keller, Marketing Management, 13th Edition, 2008, PHI, New Delhi. 26. Kumar, Meenakshi, Marketing Management, 1st Edition, 2006, Vikas, New Delhi. 27. Lal, Quelch & Rangan, marketing management: Text, and \cases, 1st Edition, 2007, TMH, New Delhi. 28. Lee, Carter, Global Marketing Management, 1st Edition, Oxford, New Delhi. 29. Mathur V S, Strategic marketing Management: Text and Cases, 1st Edition, 2006, Macmillan, New Delhi. 30. Mukund, Dutta, Marketing Management, 1st Edition, 2003, ICFAI, Hyderabad. 328 31. Panda Tapan, Marketing Management: Text and Cases, 1st Edition, 2007, Excel Books, New Delhi. 32. Parikh, Radhakrishna, Markeitng Management, 12th Edition, 2007, Pearson Pub, New Delhi. 33. Rajagopal, Marketing Management: Text and Cases, 1st Edition, 2007, Vikas, New Delhi. 34. Ramaswamy, Namakumari, Marketing Management: planning, Implementation & Control, 3rd Edition, 2007, Macmillan, New Delhi. 35. Rudani R. B, Basic of Marketing Management, 1st Edition, 2009, S.Chand, New Delhi. 36. Saxena Rajan, Marketing Management, 3rd Edition, 2007, TMH, New Delhi. 37. Saxena Rajan, Marketing Management, 15th Edition, 2009, TMH, New Delhi. 38. Sherlekar S.A, marketing Management, 13th Edition, 2007, Himalaya Pub, Mumbai. 39. Sherlekar S.A, marketing Management, 13th Edition, 2008, Himalaya Pub, Mumbai. 40. Sherlekar, Sherlekar, Global Marketing Management, 1st Edition, 2002, Himalaya Pub, Mumbai. 41. Sherlekar S.A, Marketing Management, 13th Edition, 2007, Himalaya Pub, Mumbai. 42. Winer Russell, Marketing Management, 3rd Edition, 2007, Pearson Pub, New Delhi. Indian Economy 1. Ahluvalia Montek S, State Level Performance under Economic Reforms in India, 2002, Oxford, New Delhi. 2. Ahuja H.L, Economics: Micro Economics, Indian Macroeconomic Environment, 1st Edition, 2005, S.Chand, New Delhi. 3. Byres Terence J, The Indian Economy Major Debates since Independence, 1998, Oxford, New Delhi. 4. Byres Terence J, The State Development Planning and Liberalization in India, 1996, Oxford, New Delhi. 5. Chakravarty S, Reflections on the Growth Process in the Indian Economy, 1977, TMH, New Delhi. 329 6. Chakravarty Sukhamoy, Development Planning the Indian Experience, 1987, Oxford, New Delhi. 7. Chandrasekhar C.P, The Market that Failed: A Decade of Neoliberai Economics Reforms in India, 2002, Leftword, New Delhi. 8. Chatopadhyay Manabendu, Planning and Economic Policy in India Evaluation and Lessons for the Future, 1996, Sage, New Delhi. 9. Dutta, Sundharam, Indian Economy, 58th Edition, 2008, S.Chand, New Delhi. 10. Frankel Frankin R, India’s Political Economy 1947-2004, 2005, Oxford, New Delhi. 11. Govt. of India, Second Five Year Plan, 2nd uploads/Marketing/ bibliography - 2023-03-28T125947.080.pdf