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1 2 Prepare, Prepare and Prepare Key to any successful job interview for placem

1 2 Prepare, Prepare and Prepare Key to any successful job interview for placements is prepare adequately Six Key Areas This document would be emphasizing more on preparing and answering aspect Preparation Answering Speed of Speech Address your weakness Interview the interviewer Attire Checklist Arrange the marksheets, certificates, project reports and any other documents which support your professional resume. 1 Response Approach 3 4 5 6 7 2 Page 2 Page 25 Page 26 Page 26 Page 27 3 1 After arrangement of all documents Segregate the different type of Interview Questions which can be asked Structured & Unstructured Interviews Case Interviews Informational Interviews Structured Interviews UnStructured Interviews Fixed Set of questions for all candidates Mostly used for mass recruitments More like a dialogue Typical Questions Areas About yourself About the company Job Profile and Subject area Assessments 1. Tell me about yourself. 2. Which marketing industry are you most interested in? Why? 3. What are your goals and how would align them with our marketing department? 4. Do swot analysis of your self? 5. When would you go the extra mile for any project or campaign? 6. Why should I hire you? 7. Are you qualified for this position? Why 8. What qualifications do you have that can make you successful in this career? 9. Determine and Evaluate success? How 10. What do you think it takes to be successful in a company like ours? 11. How would you contribute to our company? 12. Qualities of successful manager and good leader? List down. Differentiate between the 2? 13. Creativity or efficiency? Which one is important and why? 14. What work environment would you prefer? 15. Are you seeking employment in a company of a certain size? Why? 16. What are your expectations regarding promotions and salary increases? 17. How do you evaluate the company for which you hope to work? 18. Do you have a geographic preference? Why? Are you willing to relocate? A B C Behavioral Interviews i ii iii Mkt- pg 12 IT – pg 20 Fin- pg 22 4 About the company 1. For OUR COMPANY (exp: Johnson & Johnson), pick one of our products and tell me more about its market segment and target audience. Is there any new advertising campaign running for this product? What are your observations for this product line? What can/should we do to change? 2. What is the latest news item you have read about our company? 3. What do you think a company like ours; need to do for achieving product visibility in a new market? 4. What was the last years Sales/Profit/new acquisition/new mergers/new product launch etc for our company? 5. What do you think about our company's website? Does it actually represent our company's vision statement? 6. Can you tell me the different product verticals/geographies our company is operating on? 7. Who all do you think are our nearest competitors? 8. Can you draw the value chain for our company product A? Also apply porters 5 force model for our industry? 9. Where do you think our company is lacking in marketing? 10. What type of sales strategy do you think a company like ours should adopt? Job Profile and Subject area 1. What makes you think that you can be a successful sales professionals/marketing guy /market researcher/Advertising Professionals /PR guy/ Account Manger/Customer Service Manager/Delivery manager? 2. What qualities do think is a must for this job ----- sales professionals/marketing guy /market researcher/Advertising Professionals /PR guy/ Account Manger/Customer Service Manager/Delivery manager? 3. Tell me an incident during you MBA course wherein you used business communication skills and how? 4. If you had to segment the current group of students lined to give the interview, how would you do it. 5. What’s the basic difference between qualitative and quantitative research? 6. Tell me any true case, wherein the market research done for a particular market has come up with insights completely opposite of how the market really is? Why do you think this happens? Is research 100% fullproof? What measures do you think should be taken before implementing the recommendation of professional market research reports? 7. What is the difference between marketing and sales? 8. Is Marketing and sales an ART or SCIENCE? Has technology made the Marketing/sales profession more of science rather than Art? B A 5 Assessment Questions Questions focus more on the resume Projects mentioned in resume 1. Summer 2. Capstone 3. MBA course projects 4. Graduation Projects 5. NGO projects 6. Winter Projects Date Gaps, Co-circular Activities, and Elaboration of resume 1. What has been your learning from your summer project? Which aspect of marketing/sales/management did you implement or observed in your company? 2. Did you find any difference between management theories in books and what is practiced in companies? 3. Did you find yourself comfortable in the work environment in your internship company? What was it you liked most and disliked most? 4. Did you use any research methodologies in your project? What research tools have you used in your project? 5. What’s the difference between qualitative and quantitative research? 6. What was the outcome of your summer project? Was it implemented? 7. What difference did you find between your graduate level project and the MBA projects? 8. Tell us an aspect of marketing /sales which your internship company should have been implementing but hasn’t done it. 9. Summarize your project in 4 points? 10. Today if you had to the same project what extra inputs can you give to your internship company? And why? 11. Do projects really help an MBA graduate? Give points to justify your answer? 12. If you had an option of playing a business simulation Vis a Vis an “on the field” project what would you prefer and why? 13. What difference did you between traditional and 21st century marketing? 1. Why is there a one year gap between your graduation and MBA? 2. On your resume it shows you have actively taken part in co-circular activities. What has been your learning from them? Which all aspects of management can you highlight from co-circular activity section? 3. Do you think participation in co- circular activities helps a management graduate? 4. Can you name few companies which emphasis on co-circular activities for their employees? 5. Which one is better a. Work with Passion b. Work with Sincerity Elaborate and justify your answer? 6. From your resume show me one aspect which highlights your leadership skills 7. From your resume show me one aspect which highlights your management skills 8. From your resume show me one aspect which highlights your team handling/ team work skills C 6 Behavioral Interviews i Incite and persuasion Skills Crossing the hurdles Deciphering Uncertainty Business Wisdom Ease Around Top Management Leadership skills Problem solving skills Result oriented skills Functional and/or Technical Knowledge Ethics Learning and grasping skills Listening Prioritize Strategic Abilities Crossing the hurdles 1. Give me an example of a time when you made the wrong decision. 2. Tell me about a time when you had to identify and obtain the resources necessary to complete a major task. 3. Tell me about a time when you faced more work than you or your team could reasonably handle. 4. Give me an example of the most complicated presentation you’ve ever made, what kind of information were you trying to communicate? Motivating and persuasion Skills 1. Give me an example of a time when your boss was wrong in his/her assessment of a situation, and how you handled it. 2. Tell me about a time when your decision was contrary to the groups’ decision. 3. Give me an example of a time when you worked in a team and one member wasn’t doing his/her share. 4. Tell me about an especially difficult co-worker with whom you’ve had to work. 5. Give me an example of a time when you played a significant role in organizing a major event involving a number of different groups. 6. Tell me about the toughest persuasive argument you ever had to make. 7. Give me an example of a time when you had to settle or enforce a disagreement about an existing procedure or policy. 8. Tell me about a time when you were directly involved in a significant disagreement about what needed to be done. 9. Tell me about a time when you had to work with a difficult supervisor, manager, or client. IQ Behavioral Interviews 7 Deciphering Uncertainty 1. Tell me about a time when you had to re-write the rules. 2. Describe a situation when you had to make a decision even though you did not have all of the important information. How did you overcome your lack of information? 3. In some situations inaction is more appropriate than action. Describe a time when you found yourself in this position. What did you do? 4. Tell me about a situation where you had to face multiple demands or where priorities kept changing. How did you deal with that? uploads/Marketing/ interview-guide.pdf