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Style guide 2 Style Guide Style Guide indd PM CAbout The Company Angie and Tony is a toy company specialising in toys for toddlers in the age group of - years We specialise in push toys and play sets A toddler is a proverbial ball of energy If you doubt t

Style Guide Style Guide indd PM CAbout The Company Angie and Tony is a toy company specialising in toys for toddlers in the age group of - years We specialise in push toys and play sets A toddler is a proverbial ball of energy If you doubt this just ask anyone who ? s tried to keep up with one They ? re eager to try all sorts of physical feats and curious to investigate everything that catches their eyes Here at Angie and Tony ? s we wish to captivate them at one or both of these levels Imagination and fun are the building blocks of this company The Logo The design is based around plush toys one of the stores speciality items The key was to design a brand that is friendly fun intelligent welcoming and energetic All the things that would attract children and their parents to have a visit to ? Angie and Tony ? We wanted to give it a happy vibe It had to be kept in mind that the logo should appeal to kids and also parents often the people making the purchase It had to be adaptable to di ?erent platforms In order to meet the set requirements the logo has been kept simple The little alien has been made from the ? American Typewriter ? typeface It clearly indicates the company as a toy store The typeface for ? Angie and Tony ? has been kept very soft and rounded to indicate the association to toddlers We wished to incorporate colours that appealed to toddlers both girls and boys Hence a variation of blue and magenta was used This we believe depicts the playfulness of infants and manages to capture the essence of the company Terms and Conditions The Angie and Tony logo is a unique re ection of the company ? s name and visual identity values Care should be taken to ensure that it ? s use is consistent at all times To maintain the integrity of the logo the con ?guration of the Angie and Tony name must not deviate from what is shown here The logo should not be used with a non - contrasting background The Logo Style Guide indd PM CPantone C Pantone C R G B R G B C M Y K C M Y K Pantone Process Black R G B C M Y K Colouring the logo Style Guide indd PM Cx x x x x x x x x x This is the only logo that may be used The Angie and Tony logo must not be altered in any way Use digital versions only Do not scan a printed sample under any circumstances The Angie and Tony logo should always appear in a non - contrasting background and maintain a minimum area of isolation space x Where the logo is placed on a cyan or magenta background place a white stroke line around the logo There should be a