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Fb guide Getting to know who your customers really are is a crucial step for a successful Facebook Ads campaign With more than billion daily active Facebook users it ? s absolutely critical that you target only those who are potentially interested in your

Getting to know who your customers really are is a crucial step for a successful Facebook Ads campaign With more than billion daily active Facebook users it ? s absolutely critical that you target only those who are potentially interested in your product Demographics You can re ?ne your ad's target audience based on content people have shared about themselves in their Facebook pro ?les such as age gender relationship status education and type of work they do Interest-based targeting Interests are one of the best and easiest Facebook ads targeting options as they allow you to target people speci ?cally interested in a subject related to your product For example you could target people interested in your competitors or your broader market segment or magazines and blogs covering your market CThe interests are based on Facebook users ? likes and interests hobbies apps they use Pages they ? ve Liked and more Facebook identify interests from information that user added to their Timeline keywords associated with the Pages they like or apps they use ads they've clicked on and other similar sources Adding more than one interest will target people with at least one of them so you ? ll make your reach broader Example of interest App Associations Athletes Authors Automobiles and Parts Bank Financial Institution Bars Blogs website Book Store Books Brands Cars Celebrities Clothing Clubs Colleges University Communities Company Computers Technology Entertainment Equipment Events Food Beverages Forum Foundations Furniture Government Organization Health Beauty Health Medical Hobbies Hotel Institutions Jewelry Watches Job titles Local Business Magazine Movies Music News Media Newsletters Online o ine stores Organizations Phone Tablet Politicians Product Service Professional Services Public Figure Restaurant Cafe Retail and Consumer Merchandise Shopping Sports Recreation Activities Telecommunication Tours Sightseeing Travel Leisure TV Network Writer Narrow Down Your Audiences Sometimes a Facebook audience can include millions of users You should keep your target audiences smaller and more precise When creating Saved Audiences you can narrow your audience with the AND OR targeting options The OR targeting means that when you add new targeting options under the same category of targeting your audience will grow larger The AND targeting means that a person who ? s in your target audience must fall into multiple categories This will help to decrease your audience size and create niche audiences Cyou can also EXCLUDE people who match speci ?c interests or demographics C